$10,000,000 A Month New TikTok Shop Record

Arie Scherson
10 May 202412:56

TLDRThe video discusses a new TikTok shop, 'Micro Ingredients,' that has set a record by reaching $1.3 million in 30 days, making it the first US TikTok shop to achieve an 8-figure monthly revenue. The store's best-selling product is a multi-collagen peptide powder, an anti-aging supplement. The host emphasizes the potential for long-term growth for brands with effective products and the broader opportunity of social shopping. They also highlight the 'halo effect' of brand awareness across platforms like Amazon and Shopify. The video further explores the power of creators in driving sales, with examples of creators earning significant income by promoting products on social media. The host encourages viewers to become creators and join AEM Lab for guidance on going viral and monetizing their content, positioning social shopping and TikTok as a lucrative opportunity for growth and revenue.


  • ๐ŸŽ‰ A new TikTok shop called 'Micro Ingredients' has achieved a record-breaking $10,000,000 in monthly revenue, becoming the first TikTok shop in the US to reach this milestone.
  • ๐Ÿ“ˆ The shop's best-selling product is a multi-collagen peptide powder, which is an anti-aging supplement popular among a wide range of consumers, especially as they age.
  • ๐Ÿค” There is a gray area regarding the efficacy of these supplements, as many top TikTok shops are supplement brands and their effectiveness is not always clear.
  • ๐Ÿ’ฐ Brands that prove to be effective can expect long-term growth and a significant increase in enterprise value, potentially becoming billion-dollar companies.
  • ๐Ÿ”— The success on TikTok Shop can translate to success on other platforms like Amazon and Shopify, highlighting the halo effect of brand awareness.
  • ๐ŸŒ TikTok Shop's simplicity is its strength, making it easy for platforms like Meta and YouTube to compete, which is important for brands to consider.
  • ๐Ÿ“Š The trend of social shopping is growing, with TikTok Shop being a key player, but other established social media platforms are also entering the space.
  • ๐Ÿ“ Content is crucial for driving sales on social shopping platforms, and creators who can produce engaging content can significantly impact a brand's revenue.
  • ๐Ÿš€ Being a creator on social media platforms can be a lucrative opportunity, even without owning a product, by promoting others' products and earning a commission.
  • ๐Ÿ‘ฅ The rise of theme pages or faceless pages that focus on specific content themes can also drive significant sales, showing that personal branding isn't always necessary for success.
  • ๐Ÿ“ˆ The potential for growth in social shopping and the opportunities it presents for both brands and creators is immense, with the right strategy and content creation.

Q & A

  • What is the significance of the TikTok shop reaching $1.3 million in 30 days?

    -This milestone indicates that the TikTok shop is the first in the US to achieve an 8-figure monthly revenue, highlighting the substantial opportunity for growth and revenue generation in social shopping platforms.

  • What is the name of the store that reached this new record?

    -The store is called 'Micro Ingredients'.

  • What product has been a significant contributor to Micro Ingredients' success?

    -Their best-selling product is a multi-collagen peptide powder, which is an anti-aging supplement used to strengthen hair, nails, and skin.

  • What is the 'halo effect' in the context of social shopping?

    -The halo effect refers to the brand awareness that can lead to increased success across multiple platforms, such as Amazon and Shopify, when a brand becomes popular on a social shopping platform like TikTok Shop.

  • Why is simplicity important in the design of a social shopping platform?

    -Simplicity makes the shopping experience more accessible and user-friendly, which can contribute to higher engagement and sales. It also makes it easier for other platforms to compete by adopting similar straightforward designs.

  • How can creators on social media platforms potentially benefit from promoting products?

    -Creators can earn a commission (in this case, 20%) on the sales they drive through their content, providing a lucrative income stream without the need to own or manage a product or brand.

  • What is the potential long-term outcome for brands that show effectiveness in their products?

    -Effective brands can expect long-term, sustained growth and an increased enterprise value, potentially becoming billion-dollar companies.

  • What is the role of machine learning in optimizing ads for purchases on platforms like Meta?

    -Machine learning allows for specificity in ad targeting, enabling advertisers to direct traffic to their stores and optimize campaigns for purchases, thus improving conversion rates.

  • Why are theme pages or faceless pages effective in social shopping?

    -These pages can generate significant revenue by posting content that resonates with viewers, often focusing on deals or product benefits, even without revealing the creator's identity.

  • How does the AEM Lab aim to support creators?

    -The AEM Lab provides a platform for creators to learn how to go viral and get placed with brands. They offer research and support to help creators improve their content and potentially earn income by promoting products.

  • What is the potential revenue a creator can generate in a short period by promoting a brand on social media?

    -As illustrated by the examples in the script, a creator can generate tens of thousands of dollars in a month by effectively promoting a brand to their audience.

  • How does the success of TikTok Shop in China predict the future of social shopping in the US?

    -The prevalence of eight-figure monthly revenue brands in China suggests that the US market is likely to follow a similar trajectory, with social shopping becoming an increasingly significant part of the e-commerce landscape.



๐Ÿ“ˆ TikTok's Emerging Social Shopping Powerhouse

The video discusses the rise of a new TikTok shop in the US, 'micro ingredients,' which has achieved an impressive $1.3 million in 30 days, marking the first US TikTok shop to reach an 8-figure monthly revenue. The shop's success with a multi-collagen peptide powder, an anti-aging supplement, highlights the broader opportunity in social shopping. The presenter emphasizes the potential for long-term growth for brands with effective products and the 'halo effect' of brand awareness across platforms like Amazon, Shopify, and potentially Meta and YouTube shops. The simplicity of TikTok's shopping interface is also noted, suggesting its ease of use could allow other platforms to compete effectively.


๐ŸŽฅ Leveraging Social Media Creators for E-commerce Success

The second paragraph delves into the power of social media creators in driving sales. It showcases how two theme pages, not actual individuals, have generated significant revenue by posting content related to deals and products. The video highlights the importance of content in driving sales and how creators can earn substantial income through affiliate marketing, even without owning the product. The presenter also discusses the potential of using machine learning for targeted advertising and the simplicity of setting up a sales campaign on platforms like Meta. The paragraph concludes with an encouragement for viewers to become creators and leverage social media for financial gain, mentioning the AEM lab as a resource for creators to learn how to go viral.


๐Ÿš€ Exploring Affiliate Marketing and Creator Opportunities

The final paragraph focuses on the opportunity for individuals to become affiliates and creators, even without substantial capital or e-commerce experience. The presenter shares insights from the AEM lab, where creators are being recruited and taught how to create viral content. The goal is to connect these creators with brands for mutual benefit. The presenter expresses a desire to enrich the community and share the wealth generated from social shopping. The video concludes with an invitation to join the AEM lab for further involvement and access to resources, and mentions a tool for creating a fully built-out store for free to drive traffic to one's store.



๐Ÿ’กTikTok Shop

TikTok Shop is an e-commerce platform integrated within the TikTok app, allowing users to discover and purchase products directly from within the app. It is a key part of the video's theme as it discusses the success of a particular TikTok shop reaching an 8-figure monthly revenue, which is a significant milestone in the social shopping space.


Revenue refers to the total income generated by a business from its sales of goods or services. In the context of the video, the revenue is used to highlight the financial success of the TikTok shop 'micro ingredients,' which reached $1.3 million in 30 days, showcasing the potential of social shopping platforms.

๐Ÿ’กCollagen Peptide Powder

Collagen Peptide Powder is a dietary supplement made from collagen, a protein that supports skin, hair, and nail health. It is the best-selling product of the featured TikTok shop and is used as an example to illustrate the type of products that can be successful on social shopping platforms due to their appeal to a wide demographic.

๐Ÿ’กSocial Shopping

Social shopping is the act of buying products through social media platforms, integrating shopping with social networking. The video discusses the growing trend of social shopping and its potential for future growth, emphasizing how platforms like TikTok Shop are changing the way consumers shop.

๐Ÿ’กHalo Effect

The Halo Effect refers to the influence that the knowledge or perception of one aspect of a product or service has on the overall judgment of it. In the video, it is mentioned in the context of brand awareness where success on one platform, like TikTok Shop, can lead to increased visibility and sales on other platforms such as Amazon or Shopify.

๐Ÿ’กMachine Learning

Machine Learning is a type of artificial intelligence that enables systems to learn and improve from experience without being explicitly programmed. The video briefly touches on how machine learning can be used in advertising to optimize for specific goals like conversions, which is relevant to the success of social shopping.

๐Ÿ’กContent Creator

A content creator is an individual who generates original content, often for social media platforms. The video emphasizes the role of content creators in driving sales through social shopping platforms, highlighting how creators can significantly impact a brand's revenue by promoting products to their followers.

๐Ÿ’กAffiliate Marketing

Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The video discusses the potential for individuals to earn income through affiliate marketing by promoting products on social media without the need to own or manage a product or service.


E-commerce refers to the buying and selling of goods or services using the internet, and it often involves digital transactions and online shopping. The video contrasts e-commerce with social shopping, presenting the latter as a simpler and potentially more lucrative avenue for sales, especially for smaller or individual sellers.

๐Ÿ’กAEM Lab

AEM Lab appears to be a community or platform mentioned in the video that is focused on teaching creators how to go viral on social media and thereby increase their earning potential through social shopping. It is presented as a resource for individuals interested in leveraging social media for financial gain.

๐Ÿ’กMulti-Channel Networks (MCNs)

While not explicitly mentioned as 'Multi-Channel Networks,' the concept is implied in the video when discussing the potential for brands to succeed across multiple social shopping platforms. MCNs are networks that connect content creators with audiences across various platforms, which aligns with the video's narrative on the benefits of a presence on multiple social shopping platforms.


A new TikTok shop has set a record by reaching $10,000,000 a month in revenue, highlighting the potential of social shopping.

Micro Ingredients, a US-based TikTok shop, has achieved $1.3 million in 30 days, marking the first time a US TikTok shop has reached 8-figure monthly revenue.

The shop's best-selling product is a multi-collagen peptide powder, an anti-aging supplement popular among a wide range of consumers.

The efficacy of such supplements sold on TikTok shops is a gray area, with many top-selling brands being in the supplement category.

Successful brands with effective products are expected to experience long-term growth and capitalize on increased enterprise value.

The rapid growth of Micro Ingredients from $5,000 to $500,000 a day in revenue showcases the explosive potential of TikTok for brands.

The halo effect of brand awareness on TikTok can lead to significant increases in sales across other platforms like Amazon and Shopify.

Social shopping is becoming increasingly popular, with TikTok shop's simplicity being a key factor in its success.

Other social media platforms like Meta and YouTube are also entering the social shopping space, providing new opportunities for growth.

Creators can leverage social shopping to drive significant sales, as seen with creators driving hundreds of thousands in revenue for brands.

Being a creator on social platforms offers a powerful way to learn how to sell products and generate income without owning the product.

Creators can earn substantial commissions, with examples given of creators making over $100,000 in a month by promoting products.

The importance of content creation in social shopping is emphasized, with successful creators using simple, engaging content to drive sales.

Joining a community like AEM Lab can provide creators with the tools and knowledge to go viral and successfully promote brands.

The potential for TikTok shops to drive traffic and sales to other e-commerce platforms is significant, offering opportunities for cross-platform growth.

The speaker predicts that TikTok shops will continue to grow and disrupt the e-commerce landscape, with plans to do big things with TikTok shop in the future.

For those without a store, tools like AI can help set up a fully built-out store for free, leveraging the power of TikTok to drive traffic.