AI influencers are getting filthy rich... let's build one

Fireship
29 Nov 202304:25

TLDRThe video introduces Itana, an artificial Instagram model from Barcelona, who has gone viral and earns around $10,000 per month from her subscription tier. The host discusses the ethical concerns of AI-generated models and their impact on society, but also explores how to create your own AI influencer using open-source tools like Stable Diffusion XL and checkpoints. The tutorial guides viewers through the process of generating realistic images with AI, using user interfaces like Focus, which is intuitive and free. The video concludes with a demonstration of creating an AI influencer and hints at the potential for text-to-video platforms, suggesting a future where AI content creation could become widespread.

Takeaways

  • 📈 The influencer Itana, an artificial woman, is generating a significant income through a subscription tier on Instagram.
  • 📅 As of November 29th, 2023, the video discusses how to create AI influencers using open-source models like Stable Diffusion XL.
  • 🚀 The evolution of generative adversarial networks (GANs) has led to the creation of highly realistic images that can deceive viewers.
  • 💰 The agency behind the AI influencer is making a substantial income, which the video narrator finds morally questionable.
  • 🔍 The video aims to reverse-engineer the process to exploit it for financial gain rather than consuming the content.
  • 🛠️ Tools like Midjourney and Dolly from OpenAI are mentioned, but the focus is on open-source alternatives due to cost and restrictions.
  • 🧩 The base model for creating AI images is Stable Diffusion XL, which can be fine-tuned using checkpoints for photorealism.
  • 🌐 Websites like Civit AI offer various checkpoints optimized for different styles, including photorealism.
  • 💻 UIs like Stable Diffusion Fusion, Comfy UI, and Focus are introduced for working with generative AI models without coding.
  • 🎨 Focus UI is highlighted for its intuitive interface and the ability to generate images with specific styles, like retro or anime.
  • 🖼️ The process of creating an AI influencer involves creating a base image with specific prompts, blending with additional images, and fine-tuning with advanced settings.
  • 📹 The video also mentions the potential of using AI for creating videos, with the introduction of platforms like Stable Diffusion Video.

Q & A

  • What is Itana and what is her significance in the video?

    -Itana is an AI-generated Instagram model from Barcelona who has been going viral. She is significant because she is entirely artificial, yet appears realistic enough to have a subscription tier that brings in about $10,000 per month.

  • What is the main topic of the video?

    -The main topic of the video is how to build your own AI influencer using open-source generative image models like Stable Diffusion XL and checkpoints like Juggernaut.

  • How have generative adversarial networks evolved over the past decade?

    -Generative adversarial networks, which first appeared about 10 years ago, have evolved from producing tiny, barely discernible images to now being able to produce high-resolution, realistic images.

  • Why is the video creator critical of the agency behind the AI influencer?

    -The video creator is critical because the agency is making a six-figure income from creating deceptively realistic AI models, which they argue is exploitative and contributes to negative societal impacts.

  • What is a checkpoint in the context of generative AI models?

    -A checkpoint in the context of generative AI models is a fine-tuned version of a base model that uses additional specialized training data to improve performance for specific tasks, such as photo realism.

  • What is the role of the open-source ecosystem in creating AI influencers?

    -The open-source ecosystem provides the base models and tools necessary for creating AI influencers. It allows individuals to fine-tune models and use user interfaces to generate images without writing code.

  • How does the Focus UI differ from other generative AI user interfaces?

    -Focus UI is favored for its intuitive interface, which is similar to Mid-Journey but free. It allows users to generate high-quality images efficiently and offers advanced options for performance, aspect ratio, and style customization.

  • What is the significance of the Gradio project in the context of AI user interfaces?

    -Gradio is an open-source project that many AI user interfaces, including Focus, are based on. It provides a framework for building user interfaces with a front end that is constructed using the Python library.

  • How does one go about generating an AI influencer using the Focus UI?

    -To generate an AI influencer, one creates a highly specific prompt in the Focus UI, adds imperfections for realism, and uses features like face swap and inpainting to refine the image and correct any imperfections.

  • What are the ethical considerations when creating and using AI influencers?

    -The ethical considerations include the potential for deception, as AI influencers can appear very realistic and may be used to exploit or mislead people, as well as concerns about the impact on society and the potential for misuse.

  • How does the video end and what is the final message?

    -The video ends with a mention of a new text-to-video platform by Stability AI and a cautionary note about the potential for misuse of such technology. The final message is a reminder of the responsibility that comes with creating and using AI influencers.

  • What is the potential impact of AI-generated content on the content creation industry?

    -AI-generated content has the potential to disrupt the content creation industry by offering a new way to produce highly realistic and customizable content, which could lead to both opportunities and challenges for creators and consumers alike.

Outlines

00:00

🌐 Introducing Itana: The AI Influencer

The video introduces Itana, an AI-generated Instagram model from Barcelona who has gained popularity online. Itana is depicted as a down-to-earth character interested in fitness and video games. The video also mentions a subscription tier for additional photos, which generates a significant income. However, the disclosure reveals that Itana is not a biological female but an entirely artificial creation. The report is dated November 29th, 2023, and aims to educate viewers on how to create their own AI influencers using open-source models like Stable Diffusion XL and checkpoints such as Juggernaut, which can produce highly realistic images. The video discusses the evolution of generative adversarial networks and the ethical concerns surrounding the use of AI to generate deceptive content, while also exploring the potential for financial gain through reverse engineering these technologies.

Mindmap

Keywords

AI Influencers

AI Influencers are artificial entities, often created through advanced AI models, that have a presence on social media platforms similar to human influencers. They are designed to engage with audiences and can be used for various purposes, including marketing and content creation. In the video, itana is an example of an AI influencer, who is an Instagram model that has gone viral and generates income through a subscription tier.

Generative Adversarial Networks (GANs)

Generative Adversarial Networks are a type of AI algorithm used to generate new, synthetic data that is similar to the training data used in human-made data. They have evolved significantly over the past decade and are now capable of producing high-resolution, realistic images. The video discusses how GANs have advanced to the point where they can trick people into thinking the images they produce are real.

Stable Diffusion XL

Stable Diffusion XL is an open-source generative image model released in late July 2023. It is a base model for creating highly realistic images and is capable of being fine-tuned using additional specialized training data known as checkpoints. The video explains how this model can be used to generate images for AI influencers without the need for extensive computing power.

Checkpoints

In the context of AI and machine learning, checkpoints refer to specific states of a neural network that have been saved during the training process. These can be used to continue training from that point or to apply the learned patterns to generate new content. The video mentions that various checkpoints optimized for photorealism are available for models like Stable Diffusion XL.

Civit AI

Civit AI is a website mentioned in the video where different checkpoints for generative AI models can be found. These checkpoints are crucial for fine-tuning base models like Stable Diffusion XL to achieve specific outcomes, such as photorealistic images. The video suggests that one can find a variety of checkpoints on Civit AI to enhance their AI influencer creation process.

UI (User Interface)

A User Interface (UI) is the space where interactions between humans and computers occur, allowing users to interact with and manipulate a system through graphical icons and visual indicators. The video discusses several UI options for working with generative AI models, including stable diffus Fusion web UI, Comfy UI, and Focus, which are designed to be user-friendly and accessible for generating AI images without coding.

Focus (Fucus)

Focus, also spelled as Fucus in the video, is a user interface for generative AI models that allows users to generate images without writing code. It is highlighted for its intuitive UI and the ability to generate high-quality images quickly. The video demonstrates how Focus can be used to create images for an AI influencer by blending text prompts with base images.

Gradio

Gradio is an open-source project that provides a framework for building web interfaces for machine learning models. It is mentioned in the video as the basis for many AI UIs, including Focus. Gradio simplifies the process of creating a front end for AI applications, making it easier for developers to deploy their models for public use.

Text-to-Video Platform

A text-to-video platform is a technology that converts text descriptions into videos. The video mentions a demo of such a platform by Pabs, which is closed-source, but稳定性 AI (Stability AI) has introduced a similar technology called Stable Diffusion Video. This technology can potentially be used to create video content for AI influencers.

Imperfections in AI Images

Imperfections in AI images refer to the deliberate inclusion of flaws such as rough skin or no makeup to make the generated images appear more realistic and human-like. The video emphasizes the importance of adding such imperfections to the AI-generated images of the influencer to enhance their authenticity.

Face Swap

Face swap is a technique used in image and video editing where one face is replaced with another. In the context of the video, face swap is used as an advanced feature within the Focus UI to blend multiple images and text together, creating a seamless transition between different AI-generated images.

Highlights

AI influencers are generating significant income, as exemplified by the fictional Instagram model Itana.

Itana is described as an artificial woman with a down-to-earth personality, interested in fitness and video games.

The model brings in approximately $10,000 per month from a subscription tier with additional photos.

The video discusses the creation of AI influencers using open-source generative image models like Stable Diffusion XL.

Generative Adversarial Networks (GANs) have evolved from producing low-resolution images to high-quality, realistic ones.

AI-generated images are now convincing enough to deceive people into purchasing content.

The agency behind AI influencer models is reportedly earning a six-figure income.

The video expresses concern over the societal impact of AI-generated adult content.

The channel's audience is characterized as 'high-value alpha males' not in need of consuming such content.

The video aims to reverse-engineer AI influencer technology for financial gain rather than consumption.

Tools like Midjourney and Dolly from OpenAI are mentioned, but they are paid and closed-source.

Stable Diffusion XL is a well-known base model for generative AI, released in late July 2023.

Checkpoints can be used to fine-tune large AI models with specialized training data.

Civit AI is a website hosting various checkpoints optimized for photo-realism.

Stable Diffusion Fusion is a powerful web UI for working with generative models, but might be overwhelming for beginners.

Comfy UI offers a drag-and-drop editor, and Focus is highlighted for its intuitive UI and free use.

Focus UI allows users to generate high-quality images with customizable styles and performance settings.

The video demonstrates creating a base image for an AI influencer and blending it with additional images and text prompts.

Imperfections in generated images can be fixed using tools like 'in paint' to improve realism.

The potential for video generation with AI is also discussed, with the mention of Stability AI's Stable Diffusion Video.

The video concludes by encouraging viewers to imagine the creative and potentially problematic uses of AI-generated video content.