Generative AI Image Shootout: Midjourney Vs. Dalle-3 Vs. Stable Diffusion/Night Cafe

Gravity Clamp
15 Apr 202420:48

TLDRThis video from Gravity Clamp explores generative AI for creating custom images, comparing platforms like Stable Diffusion via NightCafe, DALL-E 3 with Chat GPT, and Midjourney. The host discusses the evolution of AI image generation, the ease of creating unique content, and the different approaches each platform offers, from simple prompts to detailed customization. Viewers are walked through the process of generating images, highlighting the pros and cons of each tool, and the potential for personalized marketing and business visuals.


  • 🌟 Generative AI is a trending technology for creating custom content, such as images, for marketing and business needs.
  • 🎨 Traditionally, obtaining images involved using stock footage or purchasing expensive licenses from platforms like Getty Images.
  • 🛠️ The video discusses three platforms for creating graphical content: Stable Diffusion via NightCafe, Dalle-3 with Chat GPT, and Midjourney.
  • 🔍 Stable Diffusion, considered the 'Original Gangster' in generative AI, started as a complex tool requiring users to tweak parameters with uncertain outcomes.
  • 🎭 NightCafe provides an interface for Stable Diffusion, allowing users to generate images with various presets and parameters.
  • 🦝 The speaker experimented with NightCafe, creating images with prompts like 'a raccoon riding a skateboard', with varying degrees of success.
  • 🤖 Chat GPT with Dalle-3 offers a more interactive experience, allowing users to iteratively refine images through conversation with the AI.
  • 🚀 Midjourney is the speaker's go-to platform, utilizing Discord as an interface, which requires specific command formats to generate images.
  • 🔧 Midjourney allows for detailed customization, including aspects like 'stylize', 'aspect ratio', 'chaos', and 'weird' values to influence the output.
  • 🔄 The process of generating images with these tools involves trial and error, with the ability to create variations and refine the results.
  • 📈 The video emphasizes the value of these tools for creators to produce unique, tailored content for websites, presentations, and marketing materials.

Q & A

  • What is the main focus of the video 'Generative AI Image Shootout: Midjourney Vs. Dalle-3 Vs. Stable Diffusion/Night Cafe'?

    -The video focuses on a comparison and demonstration of three different platforms for creating generative AI images: Midjourney, Dalle-3, and Stable Diffusion through the Night Cafe interface.

  • Why is generative AI for image creation beneficial for marketing and business needs?

    -Generative AI for image creation is beneficial as it allows for the creation of unique, customized content on-demand, which can be used on websites, in presentations, and for various marketing materials without the high costs associated with traditional stock images.

  • What was the original experience like when using Stable Diffusion two years ago according to the video?

    -Two years ago, using Stable Diffusion was akin to working with a chemistry set, requiring a lot of tweaking and adjustment with no clear idea of the outcome until the image was generated, often resulting in somewhat weird and unpredictable results.

  • How does the Night Cafe interface enhance the user's experience with Stable Diffusion?

    -Night Cafe provides a user-friendly interface that allows users to input text prompts and adjust parameters to generate images using Stable Diffusion's technology, offering presets and filters to guide the creative process.

  • What is the main advantage of using Dalle-3 in conjunction with Chat GPT for image generation?

    -The main advantage is the ability to interact with an AI assistant that can generate images based on prompts and make iterative changes, providing a more hands-on and flexible approach to image creation.

  • What is the primary method for interacting with Midjourney's image generation technology?

    -Midjourney uses Discord as an interface, where users can send requests to the Midjourney server and receive generated images in response.

  • What is the 'stylize' parameter in Midjourney and how does it affect the image generation?

    -The 'stylize' parameter in Midjourney, denoted by 's', is a value between 0 and 750 that determines the level of deviation from the exact prompt. A lower value makes the image closely match the prompt, while a higher value allows for more creative freedom and variation.

  • How does the video creator describe the typical output of Dalle-3 images?

    -The video creator describes Dalle-3 images as having a cartoony feel, often lacking the photorealism that might be desired for certain applications.

  • What feature of Night Cafe does the video mention as a downside?

    -The video mentions the downside of Night Cafe as the constant upselling and the need to manage credits for different features, which can detract from the creative experience.

  • What is the purpose of the 'chaos' and 'weird' parameters in Midjourney's image generation?

    -The 'chaos' and 'weird' parameters in Midjourney are used to introduce elements of unpredictability and variation into the image generation process, allowing for more diverse and experimental outcomes.



🎨 Introduction to Generative AI for Graphical Content Creation

The speaker introduces the topic of generative AI, focusing on its application in creating original images for marketing and business purposes. They discuss the evolution from relying on stock images or expensive photo access to the current capabilities of AI-driven image generation. The video aims to explore different platforms for generative AI, starting with a brief on the reality of traditional image sourcing and the excitement of creating unique content with AI tools like Stable Diffusion, NightCafe, and Dolly3.


🖼️ Exploring NightCafe with Stable Diffusion for Image Generation

The speaker delves into their experience with NightCafe, a platform that uses Stable Diffusion technology for AI-generated images. They recount their initial experiments with the technology, highlighting its evolution from a basic, trial-and-error tool to a more refined image generator. The talk includes a demonstration of creating an image with NightCafe, discussing the process of inputting prompts and parameters to generate customized images, and expressing minor dissatisfaction with the upsell approach of the platform.


🤖 Leveraging Chat GPT and Dolly3 for Iterative Image Creation

The speaker discusses the use of Chat GPT in conjunction with Dolly3 for generating images, emphasizing the interactive aspect of working with an AI assistant to create and refine images. They demonstrate the process of generating an image of a raccoon riding a skateboard and then making iterative changes to the image, such as adjusting the background and adding a hat to the raccoon. The speaker appreciates the granular control over the image creation process but notes the cartoonish style of Dolly3, which may not suit all needs for photorealism.


🛠️ Utilizing Mid Journey for Advanced Image Customization

The speaker introduces Mid Journey, an AI platform accessed through Discord, which allows for detailed customization and creation of images. They describe the process of encoding prompts with specific parameters to guide the AI in generating the desired image. The talk includes an example of creating a hyperrealistic image of a raccoon riding a skateboard in New York City with a mohawk and green shirt. The speaker also discusses the trial-and-error nature of AI image generation and the ability to refine and adjust the output based on the initial results.


🔧 Final Thoughts on AI Image Generation Tools and Their Applications

In conclusion, the speaker reflects on the value of the different AI image generation tools discussed in the video, emphasizing that the choice of tool depends on the creator's specific needs. They highlight the benefits of these tools in creating tailored and unique images for various applications, such as web properties, landing pages, and advertisements. The speaker encourages viewers to experiment with these technologies and to subscribe for more content on the topic.



💡Generative AI

Generative AI refers to artificial intelligence systems that can create new content, such as images, music, or text. In the context of the video, generative AI is used to create unique images for marketing and business purposes. The script discusses various platforms that utilize generative AI to generate images, emphasizing the evolution of this technology and its potential to revolutionize content creation.


Midjourney is one of the platforms mentioned in the script that utilizes generative AI to create images. It is described as the speaker's go-to platform for its ability to generate images based on textual prompts. The script highlights the process of using Midjourney through Discord, where users can input prompts and receive generated images, showcasing its versatility and the creative potential it offers to users.

💡Stable Diffusion

Stable Diffusion is an algorithmic technology that enables generative AI graphical constructions. The script refers to it as the 'Original Gangster' in the field, indicating its foundational role. It is accessed through an interface called NightCafe, which allows users to input text prompts and generate images. The video discusses the evolution of Stable Diffusion from a complex, chemistry-set-like tool to a more user-friendly interface.


NightCafe is an interface for the Stable Diffusion technology, allowing users to create images by setting parameters and text prompts. The script describes the user experience of NightCafe, including the ability to select presets that influence the mood, lighting, color, and structure of the generated images. It is presented as a platform that offers a balance between ease of use and creative control.


Dalle-3 is another generative AI tool mentioned in the script, which is integrated with chat GPT. It allows users to generate images by providing prompts in a conversational manner. The video script illustrates the use of Dalle-3 by giving an example of generating an image of a raccoon riding a skateboard and then modifying the background to a cityscape, demonstrating the tool's ability to understand and execute detailed creative requests.

💡Chat GPT

Chat GPT is an AI chatbot that can understand and generate human-like text based on the prompts given to it. In the video, it is used in conjunction with Dalle-3 to create images. The script highlights the interactive nature of Chat GPT, where users can ask for image modifications using natural language, making the creative process more intuitive and flexible.

💡Stock Footage

Stock footage refers to pre-existing video or image content that can be licensed for use in various projects. The script mentions stock footage as a traditional alternative to generative AI for obtaining images, discussing the limitations such as cost and lack of uniqueness. It contrasts this with the benefits of creating custom images using AI, which can be more affordable and tailored to specific needs.

💡Getty Images

Getty Images is a well-known provider of stock photography and other visual content. The script uses Getty Images as an example of a traditional source for images, where users would have to pay a significant sum to access high-quality images. This is juxtaposed with the cost-effectiveness and creativity offered by generative AI platforms.

💡Procedural Generation

Procedural generation is a technique used in content creation where rules or algorithms generate content rather than it being manually crafted. In the context of the video, procedural generation is central to how generative AI platforms like Stable Diffusion and Midjourney work. The script describes the process of inputting prompts and parameters to generate unique images, illustrating the procedural nature of AI-driven image creation.

💡Image Prompts

Image prompts are textual descriptions or commands given to generative AI systems to guide the creation of images. The script discusses the use of image prompts in platforms like NightCafe and Midjourney, where users input prompts to specify the content, style, and elements of the images they wish to generate. This concept is key to understanding how users interact with and direct the AI in creating custom images.


Discord is a communication platform originally designed for gamers but has since expanded to various communities. In the video, Discord is mentioned as the interface used by Midjourney to facilitate the interaction between users and the AI system. Users send prompts through Discord, and the AI generates images based on these prompts, highlighting the platform's role in enabling creative collaboration.


Introduction to generative AI for creating custom images and its impact on marketing and business needs.

Discussion on the evolution from traditional stock footage to creating personalized content with AI.

The high costs associated with stock image services like Getty Images and the appeal of AI-generated content.

Overview of three platforms for generative AI image creation: Stable Diffusion/NightCafe, Dalle-3, and Midjourney.

Stable Diffusion as the original technology in generative AI graphical constructions and its early development stages.

NightCafe interface for Stable Diffusion, allowing users to tweak parameters and create images with various presets.

The user experience of creating an image with NightCafe, from generating ideas to refining the final product.

The limitations of NightCafe in terms of granularity and the author's preference for more control over image creation.

Introduction to Dalle-3 integrated with Chat GPT, offering an assistant-like interaction for image generation.

The iterative process of refining an image with Dalle-3 by using human-like language to guide the AI.

The cartoonish style of Dalle-3 and its limitations in creating photorealistic images.

Midjourney as a preferred tool for more precise control over image generation and its use of Discord as an interface.

The technical process of creating an image with Midjourney, including the use of stylize prompts and parameters.

The ability to experiment with Midjourney by adjusting prompts and parameters to achieve desired results.

The community support and help resources available for users of Midjourney.

Practical applications of generative AI in creating content for websites, landing pages, and advertisements.

The importance of experimentation with generative AI tools and the potential for unique and personalized content creation.