Goodbye Canva, Hello Adobe Express! | Adobe Express Intro

Jesse Showalter
5 Sept 202212:25

TLDRThe video introduces Adobe Express as a powerful and versatile design tool that can create a wide range of content, from book covers and album art to business cards and social media posts. It highlights the platform's user-friendly interface, similar to Canva, with additional features like background removal, image resizing, and video editing. Adobe Express integrates with Adobe Creative Cloud, allowing users to access their libraries and brands for a seamless design experience. The video also showcases the scheduling feature for social media posts, which could be a game-changer for designers. The presenter is impressed with Adobe Express's capabilities and considers it a strong contender against Canva and other design tools.


  • ๐ŸŽจ Adobe Express is a versatile design tool that can create a wide range of materials including book covers, album art, business cards, and social media posts.
  • ๐Ÿš€ It integrates well with the Adobe Creative Cloud suite, allowing users to leverage their existing Adobe libraries and brands.
  • ๐Ÿ“… A unique feature is the social media scheduler, which can plan and automate posts across various platforms.
  • ๐Ÿ‘Œ The platform offers easy-to-use editing tools similar to Canva, with additional features like video trimming and resizing.
  • ๐ŸŒ Users can quickly remove backgrounds from images, convert images to different formats, and perform basic video editing tasks within the platform.
  • ๐Ÿ” The search function allows users to find and select from a vast array of templates tailored for different purposes.
  • ๐Ÿ”„ Express provides advanced options like blending modes, transparency adjustments, and the ability to flip, rotate, and resize elements.
  • ๐Ÿ“ Text editing is intuitive with real-time previews, and users have access to a wide selection of fonts and typography options through Adobe Fonts.
  • ๐Ÿงฉ The design process is streamlined with the ability to duplicate pages and perform batch edits for consistency across multiple pages.
  • ๐Ÿ“ฑ For social media content, users can download their creations in various formats optimized for different platforms.
  • ๐Ÿ“ˆ Adobe Express is positioned as a powerful all-in-one solution that could potentially replace other tools like Canva and Later for many users.
  • ๐Ÿ“š The tutorial also highlights the tool's potential for increasing productivity and reducing the workload for designers and small business owners.

Q & A

  • What is Adobe Express and how does it fit into the Adobe Creative Cloud suite?

    -Adobe Express is one of the newest additions to the Adobe Creative Cloud suite of tools. It allows users to create a variety of design elements such as book covers, album art, graphic design pieces, posters, business cards, and social media posts. It also includes a social media scheduler and calendar.

  • How does Adobe Express compare to Canva in terms of functionality and user experience?

    -Adobe Express shares similar functionalities with Canva, including prefabricated templates for various design needs, text options, photo editing, and shape manipulation. The user interface is intuitive, and for those familiar with Canva, Adobe Express should feel familiar. It also integrates well with other Adobe products, offering advanced features like video editing and QR code generation.

  • What are some of the unique features that Adobe Express offers?

    -Adobe Express offers unique features such as the ability to remove background from an image, resize images, convert images to GIFs or MP4s, trim videos, merge videos, and change the speed of videos. It also includes QR code generation and PDF conversion tools.

  • How does Adobe Express help with social media management?

    -Adobe Express includes a scheduler for social media posts, allowing users to plan and schedule their posts across various platforms. Users can upload media directly from Adobe Express or their device, select the destination platform, and set a specific time for posting.

  • Can users create and manage their brand assets within Adobe Express?

    -Yes, Adobe Express allows users to create and manage their brand assets. Users can define their brand colors, upload logos, and select fonts. These brand assets can then be used across different projects within Adobe Express.

  • How does Adobe Express integrate with other Adobe applications?

    -Adobe Express is well-integrated with other Adobe applications. Users can access their Adobe Creative Cloud libraries, use assets from Adobe Fonts, and even open projects in other Adobe applications like Photoshop, Illustrator, and Adobe XD directly from Adobe Express.

  • What are the benefits of using Adobe Express for video editing?

    -Adobe Express provides basic video editing capabilities such as trimming, resizing, and changing the aspect ratio of videos. It also allows for batch editing and the ability to download videos in various formats, making it a convenient tool for social media content creation.

  • Is Adobe Express free to use?

    -As of the time the video was made, Adobe Express is free to use with no limitations, as long as the user has an Adobe subscription or an account to access Adobe Express.

  • How does Adobe Express help in increasing productivity and decreasing workload for designers?

    -Adobe Express streamlines the design process by offering a wide range of design and editing tools in one platform. It also integrates scheduling for social media posts and brand management, reducing the need for multiple tools and thus increasing productivity.

  • What are the potential benefits for small businesses using Adobe Express?

    -Small businesses can benefit from Adobe Express by creating professional-looking marketing materials without the need for extensive design skills. The platform offers templates and tools that are easy to use, allowing businesses to maintain a consistent brand image across various media.

  • How does Adobe Express support designers who are already using the Adobe Creative Suite?

    -For designers already familiar with the Adobe Creative Suite, Adobe Express offers a seamless extension of their workflow. It provides additional tools for quick design tasks and social media management, while still allowing access to and integration with more advanced Adobe applications like Photoshop and Illustrator.



๐ŸŽจ Introduction to Adobe Express and Its Features

The speaker enthusiastically transitions from Canva to Adobe Express, praising it as a comprehensive addition to Adobe's Creative Cloud suite. Adobe Express is highlighted for its ability to create a wide array of design materials such as book covers, album art, business cards, and social media posts. The video promises a tour of Adobe Express, showcasing its standout features, and the potential for designers to earn substantial income using the tool. The interface of Adobe Express is introduced, including the dashboard, project and brand management, social media scheduler, and a variety of templates for different design needs. The paragraph concludes with a teaser about exploring a design template in more detail.


๐Ÿ–ผ๏ธ Exploring Adobe Express's Design Capabilities

The speaker delves into the process of creating a design using Adobe Express, starting with uploading a personal image and removing its background. They demonstrate the ability to edit and apply filters to the image, such as grayscale, and adjust brightness and contrast. The ease of duplicating pages and performing batch edits within the tool is emphasized. The functionality for downloading projects in various formats like PNG, JPEG, or PDF is also covered. The paragraph further explores the integration of brand assets, including colors, logos, and fonts, which can be managed and applied to projects. The video also touches on the potential for video editing within Adobe Express, including trimming and resizing capabilities, and concludes with a mention of the Schedule feature for social media post planning.


๐Ÿ“… Adobe Express as a Social Media Management Tool

The speaker discusses Adobe Express's scheduling feature, which allows users to plan and schedule social media posts across various platforms. They demonstrate uploading a post created in Adobe Express and selecting the destination platform, while noting the tool's current free usage model for those with an Adobe subscription. The convenience of adding captions and even first comments to scheduled posts is highlighted. The speaker concludes by expressing their admiration for Adobe Express as a 'Canva killer' and 'Later killer', emphasizing its potential to streamline social media management and video editing tasks, and encouraging viewers to share their thoughts and engage with the content.



๐Ÿ’กAdobe Express

Adobe Express is a design tool that is part of the Adobe Creative Cloud suite. It allows users to create a variety of design pieces such as book covers, album art, business cards, and social media posts. In the video, the speaker expresses a preference for Adobe Express over Canva, highlighting its seamless integration with other Adobe tools and its comprehensive feature set for both graphic and video editing.

๐Ÿ’กCreative Cloud

Adobe Creative Cloud is a subscription service from Adobe that gives users access to a collection of software and services for various creative tasks. The video emphasizes that Adobe Express is one of the newest additions to this suite, suggesting a high level of synergy with other Adobe products.

๐Ÿ’กSocial Media Posts

Social media posts refer to the content shared on social media platforms. The video script discusses how Adobe Express can be used to create and schedule these posts, which is a significant feature for users looking to manage their social media presence efficiently.

๐Ÿ’กBrands and Libraries

Brands and libraries in Adobe Express refer to the user's personalized collection of design elements such as logos, colors, and fonts. The video mentions the ability to connect these to projects, which helps maintain brand consistency across various designs.

๐Ÿ’กScheduling Tool

A scheduling tool is a feature within Adobe Express that allows users to plan and schedule their social media posts for future dates and times. This is compared to other social media management tools like Later in the video, indicating that Adobe Express offers an all-in-one solution for content creation and posting.

๐Ÿ’กVideo Editing

Video editing involves the manipulation and arrangement of video shots to create a coherent sequence. The script describes how Adobe Express can trim, resize, and adjust the speed of videos, which are valuable features for creating social media content.

๐Ÿ’กDesign Templates

Design templates are pre-made design layouts that users can customize for their projects. The video mentions a wide array of templates available in Adobe Express for various purposes, such as posters, logos, and social media stories, which streamlines the design process.


๐Ÿ’กRemove Background

The 'Remove Background' feature in Adobe Express allows users to quickly and easily separate a subject from its background in an image. The video demonstrates this feature, showing how it can be used to create clean, focused images for design projects.

๐Ÿ’กQR Code Generation

QR code generation is the process of creating a Quick Response code that can be scanned to access information. Adobe Express offers this feature, which is useful for creating interactive marketing materials or business cards.

๐Ÿ’กAdobe Fonts

Adobe Fonts is a service that provides users with access to a vast library of fonts for their design projects. The video highlights the integration of Adobe Fonts into Adobe Express, allowing users to select from numerous typographic options to enhance their designs.

๐Ÿ’กBatch Editing

Batch editing refers to the ability to make changes to multiple elements or files at once. In the context of the video, Adobe Express allows users to perform batch editing on pages or elements within a project, which can save time and effort.


Adobe Express is a powerful addition to the Adobe Creative Cloud suite, offering a wide range of design capabilities.

Users can create book covers, album art, graphic design pieces, posters, business cards, and social media posts with Adobe Express.

The platform includes a social media scheduler and calendar feature, enhancing its utility for content planning.

Adobe Express is considered a potential 'Canva killer' due to its extensive features and capabilities.

The interface is similar to Canva, making it easy for users familiar with Canva to transition to Adobe Express.

Adobe Express provides advanced editing tools, including the ability to remove background from images and convert images to GIFs or MP4s.

Templates are available for various purposes, including small business, personal social, and popular designs.

Users can access and integrate their Adobe Creative Cloud libraries directly within Adobe Express.

Adobe Fonts are integrated, offering a wide selection of typography options for design projects.

The platform allows for easy editing of design elements, including flipping, rotating, and resizing.

Adobe Express enables users to schedule and manage social media posts, potentially replacing the need for other scheduling tools.

The video editing features of Adobe Express include trimming, resizing, and changing the speed of videos.

Users can create and manage brands within Adobe Express, integrating logos, colors, and fonts for consistent branding.

Adobe Express is currently free to use with no limitations for those with an Adobe subscription or account.

The platform is particularly appealing to designers who already use other Adobe products like Photoshop, XD, and Illustrator.

Adobe Express offers a comprehensive solution for social media content creation and management, streamlining the design process.

The platform supports various file formats for download, including PNG, JPEG, and PDF.

Adobe Express is praised for its ability to increase productivity and decrease the workload for designers and content creators.