How to Get Started with Adobe Express - 10 Things Beginners Want To Know How To Do

Terry Lee White
22 Jan 202469:19

TLDRIn this video, Terry White from Adobe introduces beginners to Adobe Express by covering the ten most common tasks they want to know. The video is designed for non-professional designers and creative pros alike. It starts with navigating the interface, creating and customizing templates, resizing for different platforms, and using generative AI tools like Adobe Firefly. Terry also demonstrates how to animate elements, work with layers, and create videos from scratch. Finally, the video shows how to share and schedule posts directly to social media platforms, making Adobe Express accessible and efficient for all users.


  • πŸ˜€ Adobe Express is designed for beginners and non-designers to create various designs easily.
  • πŸ–₯️ The interface of Adobe Express is user-friendly and starts with a welcome screen offering different categories to choose from.
  • πŸ“² It is free to use, with options to pay for premium content and features.
  • πŸ” Users can browse templates or create from scratch, with Adobe Express catering to a wide range of design needs.
  • πŸ“ˆ The platform offers specific sizes for social media posts, streamlining the design process for different platforms.
  • 🎨 Generative AI, Adobe Fireflies engine, is integrated into Express, allowing users to generate images or templates from text prompts.
  • πŸš€ Quick actions are available for tasks like background removal or QR code creation without starting a full project.
  • πŸ”„ The platform supports resizing and repurposing of designs for different social media sizes and formats.
  • πŸŽ₯ Adobe Express allows the creation of videos and animations with ease, even for those without video editing experience.
  • πŸ‘₯ The software includes features for collaboration, such as group editing and direct publishing to social media platforms.
  • πŸ› οΈ There's a learning section within Adobe Express for users to get tips, advice, and further guidance on using the tool.

Q & A

  • What is Adobe Express and who is it designed for?

    -Adobe Express is a design tool that can be used by anyone from beginners who have never done anything with design to creative professionals who want a faster and easier way to create content. It's great for people like Terry White's sister Pam, who is not a trained graphic designer but needs help with creating brochures, flyers, and cards.

  • How does Adobe Express cater to beginners?

    -Adobe Express caters to beginners by providing an easy-to-use interface, a wide range of templates, and the ability to create content from scratch. It also offers features like generative AI, which can help users generate images or templates based on text prompts, making the design process more accessible.

  • What are some of the common things people want to do with Adobe Express?

    -Some common things people want to do with Adobe Express include creating social media posts, designing flyers, brochures, cards, and other print materials. The platform also allows for the creation of quick actions like removing background from photos or generating QR codes.

  • How does Adobe Express handle different social media sizes and formats?

    -Adobe Express simplifies the process of creating content for different social media platforms by providing pre-set sizes for various social media channels. This means users don't need to be social media experts to know the exact dimensions required; Adobe Express takes care of that, ensuring the content is the right size.

  • What is the significance of the 'plus' sign in Adobe Express and what does it do?

    -The 'plus' sign in Adobe Express is a generic getting started point. It allows users to either start with a plus sign type by specifying what they're looking for or choose a standard size, create a custom size, or upload media. It's a central hub for initiating new projects or accessing cloud documents.

  • Can Adobe Express be used for free and what does a premium subscription offer?

    -Yes, Adobe Express is free to use, but it offers premium content for paying members. Users can sign up specifically for Adobe Express or link it to their existing Creative Cloud account to access premium features and content.

  • What is the purpose of the 'generative AI' feature in Adobe Express?

    -The 'generative AI' feature, powered by Adobe Firefly, allows users to generate images, templates, or text effects based on text prompts. This means even if a user doesn't have the perfect image or template, they can describe what they want, and Adobe Express will generate suggestions for them.

  • How can users customize templates in Adobe Express?

    -Users can customize templates in Adobe Express by replacing the text, images, colors, and fonts. They can also use the 'text to image' feature to generate new images or describe the kind of template they want and have Adobe Express create one for them.

  • What are 'quick actions' in Adobe Express and how can they be used?

    -Quick actions in Adobe Express are standalone features that allow users to perform quick tasks without going through the full design process. Examples include removing the background from a photo or generating a QR code by simply inputting a URL.

  • How does Adobe Express assist with scheduling social media posts?

    -Adobe Express has a built-in scheduling feature that allows users to schedule their posts to go out on various platforms at a predetermined date and time. This is particularly useful for managing social media content in advance.

  • What are the different ways content can be exported or shared from Adobe Express?

    -Content created in Adobe Express can be downloaded as individual pages or all pages together in different formats such as JPEG or PNG. Users can also share their work by inviting others to edit, publishing it to the web, or directly sending it to social media platforms.



🎨 Introduction to Adobe Express and Interface Overview

Terry White introduces Adobe Express, emphasizing its accessibility for beginners and professionals alike. He demonstrates how to access and navigate the interface, highlighting the option to start with templates or create from scratch. The video covers the customization of templates, including changing text, images, colors, and fonts, and touches on the importance of selecting the right size for various social media platforms.


πŸš€ Exploring Adobe Express Features and Quick Actions

The paragraph showcases the capabilities of Adobe Express, including generative AI with Adobe Firefly for creating images and templates from text prompts. It discusses quick actions like background removal, QR code generation, and styling. Terry also mentions the availability of popular and seasonal templates, add-ons for cloud storage, and the ability to view and organize past creations.


πŸ“„ Customizing Templates and Starting with a Blank Page

Terry explains how to start with a template and customize it extensively, including ungrouping elements for individual editing. He details the process of replacing text, images, colors, and fonts to make the template one's own. The paragraph also covers starting with a blank page and customizing the size or uploading media to create a design from scratch.


πŸ–ΌοΈ Adding and Editing Media in Adobe Express

The focus is on adding and editing media within a project. Terry demonstrates how to upload and manipulate images, including removing backgrounds and adjusting the layout. He also shows how to replace existing graphics with new ones and emphasizes the ease of customizing elements within Adobe Express.


πŸŽ‚ Creating Content with Custom Sizes and Assets

This section covers creating content with custom sizes not available in standard templates. Terry illustrates how to upload various file types, such as PDFs, and edit them. He also discusses the process of adding new elements, like personal photos, to a project and making them fit the design's needs.


πŸ”„ Layering and Grouping Elements in Design

The paragraph explains the concept of layers and groups in Adobe Express. Terry demonstrates how to control the stacking order of elements and lock them in place to prevent accidental movement. He also shows how to group elements together for easier manipulation and how to use layering to manage complex designs.


πŸ•’ Adding Animations to Static Content

Terry introduces the animation feature in Adobe Express, which allows users to bring static content to life. He shows how to apply different types of animations to individual elements or groups and how to control the timing of each animation using the timeline feature for a more professional and engaging outcome.


πŸ“ Resizing Content for Different Platforms

The paragraph covers the resizing feature in Adobe Express, which is useful for adapting content to various social media dimensions. Terry explains how to attach a background and resize content while maintaining design integrity. He also demonstrates creating multiple sizes for different uses, such as Instagram posts and LinkedIn blog posts.


πŸ€– Utilizing Firefly for AI-Generated Content

Terry explores the generative AI capabilities of Adobe Express, specifically the text-to-template feature. He generates an entire template based on a description, showcasing the unique and customizable results. The paragraph highlights the ability to edit and replace text and images within the AI-generated template.


πŸ“Ή Creating Videos from Scratch

In this section, Terry demonstrates how to create videos from scratch using Adobe Express. He discusses adding scenes, trimming videos, and arranging content in the timeline. The paragraph also covers adding text overlays, animations, and transitions to enhance the video, emphasizing the ease of video editing in Adobe Express.


πŸ“ Adding Text Effects and Finalizing Content

The focus is on adding text effects to enhance the visual appeal of a project. Terry shows how to apply various effects to text, such as making it look like flowers or seashells. The paragraph concludes with a discussion on exporting and sharing the finished content, including direct uploads to social media platforms and scheduling posts.


πŸ“Œ Downloading, Sharing, and Scheduling Content

The final paragraph covers the process of downloading individual pages or all pages of a project, with options for various formats like JPEG, PNG, or PDF. Terry also explains how to share content by inviting others to edit, publishing to the web, or directly to social media platforms. He highlights the scheduling feature, which allows users to plan and automate the posting of content on social networks.



πŸ’‘Adobe Express

Adobe Express is a versatile online design tool by Adobe Inc. that allows users to create a wide range of visual content, from social media graphics to print materials. In the video, it is the central platform that Terry White uses to demonstrate various design functionalities, emphasizing its accessibility for beginners and power for professionals.


The interface in the context of Adobe Express refers to the user interface, which is the space where interactions between the user and the software occur. It is crucial for the ease of use and functionality of the program. Terry White discusses the importance of the interface as the starting point for all users, highlighting its intuitive design that guides beginners through the design process.


Templates in Adobe Express are pre-designed layouts that users can choose from to create specific types of content quickly. They serve as a time-saving feature for those who may not want to start from scratch. The script mentions that users can browse templates for various categories or create from scratch, showcasing the flexibility of Adobe Express for different user needs.

πŸ’‘Social Media Optimization

Social media optimization involves creating content that is optimized for different social media platforms in terms of size and format. In the video, Terry White explains how Adobe Express simplifies this process by providing the correct dimensions for various social media posts, ensuring that users' creations are platform-ready without needing expert knowledge of each platform's specifications.

πŸ’‘Generative AI

Generative AI, specifically Adobe Firefly's engine, is a feature within Adobe Express that allows users to generate images or templates based on textual descriptions. This AI-driven tool is showcased in the script as a powerful way to create custom content without the need for a designer to start from an existing image or template, thereby enhancing the creativity and efficiency of the design process.

πŸ’‘Quick Actions

Quick Actions are features in Adobe Express that allow users to perform simple, standalone tasks quickly, such as removing the background from a photo or generating a QR code. These actions are highlighted in the script as time-saving solutions for users who need to accomplish specific edits or creations without engaging in the full design process.


Customization in the context of Adobe Express refers to the ability of users to modify and tailor templates or their own designs to fit their specific needs. This includes changing text, images, colors, and fonts. The script emphasizes customization as a key aspect of the tool, allowing users to take a template or a basic design and make it their own through various editing options.


Layering is a design technique used in Adobe Express that allows users to manage different elements of their design by placing them on separate layers. This feature is important for controlling which elements appear in front or behind others. In the script, Terry White demonstrates how to use layers to organize and rearrange design elements, enhancing the user's control over the final composition.


Animation in Adobe Express is a feature that enables users to add motion to their static content, creating more engaging social media posts or videos. The script describes how users can animate individual elements, such as text or images, and adjust the timing of each animation to create a dynamic sequence that can be exported as a video or a GIF.


Resizing in the context of Adobe Express is the ability to adjust the dimensions of a design to fit different platforms or formats. This is particularly useful for social media content, where various posts and stories require different sizes. The script explains how users can easily resize their designs to accommodate various social media dimensions, ensuring that the content is optimized for each platform.


Scheduling in Adobe Express is a feature that allows users to plan when their social media posts will be published. This is particularly useful for managing content in advance and ensuring that posts go live at the most effective times. The script mentions how users can link their social media accounts and schedule posts to appear on their chosen platforms at a specified date and time.


Adobe Express is a versatile design tool suitable for beginners and professionals alike, offering a wide range of design capabilities.

The interface of Adobe Express is user-friendly, allowing users to start with templates or create from scratch.

Adobe Express is free to use, with premium content available for paying members.

Users can sign in with their Adobe ID or a social profile to access and manage their content.

The platform provides a variety of templates for social media posts, print documents, and other creative projects.

Adobe Express automatically adjusts the size of designs to fit different social media platforms' requirements.

The generative AI feature, Adobe Fireflies, enables users to create images or templates by describing what they want in text.

Quick actions allow users to perform simple tasks like removing a photo's background without starting a full project.

Adobe Express supports scheduling posts to publish on various social media platforms at a predefined date and time.

The learning section in Adobe Express offers tips, advice, and tutorials for users to enhance their design skills.

Templates in Adobe Express can be extensively modified, including changing text, images, colors, and fonts to suit user needs.

Users can upload their own media or use custom sizes to start a design from scratch.

Layering and grouping features in Adobe Express help manage and organize design elements effectively.

Animation is a key feature in Adobe Express, allowing users to animate individual elements or groups within their designs.

The ability to resize designs for different platforms is a significant time-saver, allowing content to be repurposed easily.

Adobe Express integrates with generative AI, such as Firefly, to create unique and customizable templates and images.

Creating videos in Adobe Express is straightforward, with options to add scenes, text, animations, and transitions.

Users can directly share or schedule their designs to social media platforms from within Adobe Express, streamlining the content distribution process.