Hype Cycle Version 4 V2

Matt Leitz - Monetize, Automate, Systemize
1 Dec 202305:12

TLDRMatt Lights, from bot Builders, explains the Hype Cycle and its impact on financial futures, particularly with AI. He suggests that AI is currently at its peak hype but will soon see a decline in visibility as the public becomes desensitized. However, Lights predicts a future turnaround leading to mass adoption, similar to personal computers and the internet. He encourages viewers to distinguish hype from reality, invest wisely, and not miss out on AI's potential to create wealth, offering a free web class for further insights.


  • ๐Ÿ“ˆ The hype cycle chart illustrates the typical progression of new technologies, showing how visibility and hype fluctuate over time.
  • ๐Ÿค– AI is currently at the peak of its hype, but this will likely decrease as the technology becomes more familiar and less novel.
  • ๐Ÿ’ก Understanding the hype cycle can help you capitalize on technological trends and potentially transform your financial future.
  • ๐Ÿ† Matt Lights, owner of Bot Builders, emphasizes the importance of playing the trend to achieve business breakthroughs.
  • ๐Ÿ” The chart's axes represent time and visibility, with AI presently experiencing maximum visibility and hype.
  • ๐Ÿ“‰ AI's hype will decline as people become frustrated with initial results and the technology becomes less newsworthy.
  • ๐Ÿ”„ Over time, public perception of AI will improve, leading to its widespread adoption and integration into everyday life.
  • ๐Ÿ’ฐ Historical trends show that financial gains from technology like AI grow steadily, unlike the fluctuating hype.
  • ๐Ÿš€ AI has the potential to create more millionaires and billionaires than the internet, with experts predicting the world's first AI trillionaire.
  • ๐ŸŒŸ The key to success with AI is to ignore the hype and focus on where major investments and advancements are occurring.

Q & A

  • What is the Hype Cycle and why is it important for understanding new technology trends?

    -The Hype Cycle is a chart that illustrates the pattern of adoption and maturity of new technologies. It's important because it helps to understand the lifecycle of a technology, from its initial surge of popularity to its eventual plateau of productivity, allowing investors and businesses to make informed decisions.

  • Who is Matt Lights and what is his connection to the Hype Cycle?

    -Matt Lights is the owner of a company called Bot Builders, which is a multiple Inc. 5000 winner. He has a history of leveraging the Hype Cycle to identify trends and make breakthroughs in business, and he uses this knowledge to advise others on how to capitalize on technology trends like AI.

  • According to Matt Lights, where is AI currently on the Hype Cycle?

    -Matt Lights believes that AI is currently in the peak of the 'Trough of Disillusionment' where the hype is at its highest, but the technology is yet to deliver on all the promises, leading to a slowdown in public interest and investment.

  • What does Matt Lights predict will happen to public opinion on AI in the future?

    -Matt predicts that public opinion on AI will initially turn negative as people become disillusioned with the technology's inability to meet the high expectations set by the hype. However, he also foresees a turnaround where the reality of AI will align with the hype, leading to mass adoption.

  • What is the 'Sweet Spot' Matt Lights refers to in the context of the Hype Cycle?

    -The 'Sweet Spot' is the intersection point on the Hype Cycle where the technology is mature enough to deliver on its promises, and the hype has subsided enough for realistic expectations to be set. This is the ideal time to invest and capitalize on the technology.

  • How does Matt Lights suggest one should approach AI investment?

    -Matt suggests that investors should separate the hype from reality, focus on the long-term growth potential of AI, and not be swayed by short-term fluctuations in public opinion or media coverage.

  • What is the potential impact of AI on wealth creation according to Matt Lights?

    -Matt believes that AI has the potential to create more millionaires and billionaires than the internet did, citing Mark Cuban's prediction that the world's first trillionaire will be created by AI.

  • What advice does Matt Lights give to those interested in leveraging AI for business success?

    -Matt advises to be smart, follow the money, and look at where billion-dollar corporations are investing. He encourages people to learn how to tap into AI, regardless of their current financial status or business experience.

  • How can someone get started with AI according to Matt Lights?

    -Matt offers a free web class where he breaks down the steps to get started with AI and provides a free gift for attending. He emphasizes that you don't need a lot of money or technical knowledge to start making money with AI.

  • What is the main takeaway from Matt Lights' presentation on AI and the Hype Cycle?

    -The main takeaway is to understand the Hype Cycle, recognize the current stage of AI, and be prepared to act at the 'Sweet Spot' to capitalize on the long-term growth potential of AI, rather than being misled by short-term hype.



๐Ÿค– AI Hype Cycle and Financial Opportunities

Matt Lights introduces the concept of the hype cycle, a pattern that new technologies, such as AI, follow. He explains that AI is currently at the peak of hype and is expected to decline in visibility as the novelty wears off and people struggle to apply it effectively. However, Matt predicts a future turnaround where public opinion and reality align, leading to mass adoption of AI, similar to personal computers and the internet. He emphasizes the importance of distinguishing hype from reality to capitalize on AI's potential, suggesting that it could create more wealth than the internet, and invites viewers to a free web class for further insights and a free gift.


๐ŸŽ‰ Joining the AI Revolution with Matt Lights

In the second paragraph, Matt Lights extends an invitation to join him in exploring AI's potential for business growth. He offers a free web class where he will provide step-by-step guidance on how to leverage AI effectively, regardless of one's current financial status or business experience. The paragraph concludes with an enthusiastic call to action, encouraging viewers to click a button to sign up for the class and start their journey with AI under Matt's guidance, promising a no-nonsense, fun, and educational experience.



๐Ÿ’กHype Cycle

The Hype Cycle is a graphical representation of the maturity and adoption of technologies, products, or services over time. It illustrates the pattern of over-enthusiasm followed by disappointment, and finally, the stabilization of understanding and adoption. In the video, Matt Light explains that AI is currently in the peak of the hype cycle, where it's highly visible and talked about, but is about to enter a phase where the hype will slow down as the technology matures and becomes more integrated into everyday use.

๐Ÿ’กMatt Light

Matt Light is the owner of a company called Bot Builders, which is a multiple Inc. 5000 winner. He is introduced as someone who has had major breakthroughs in business by understanding and leveraging trends. In the context of the video, he is guiding viewers on how to navigate the Hype Cycle of AI to potentially reap financial benefits.

๐Ÿ’กBot Builders

Bot Builders is a company owned by Matt Light, which has been recognized as one of Inc. 5000's fastest-growing private companies. This mention serves to establish Matt Light's credibility and expertise in the field of technology and business, which is relevant to the discussion of the Hype Cycle and AI.

๐Ÿ’กArtificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is the focal point of the Hype Cycle discussion, with Matt Light suggesting that it is currently at the peak of visibility and is about to enter a phase of more practical application and mass adoption.


A trend in this context refers to a general direction in which something is developing or changing. Matt Light discusses the importance of understanding and capitalizing on trends, particularly in the technology sector, to achieve business success. He uses his experience to illustrate how he has leveraged trends to achieve breakthroughs.

๐Ÿ’กMass Adoption

Mass Adoption is the widespread acceptance and use of a technology, product, or service by the majority of the population. The video suggests that AI is on the verge of reaching this stage, where it will become as integral to daily life as computers and the internet, indicating a significant shift in societal norms and practices.


Visibility in the context of the Hype Cycle refers to the extent to which a technology is recognized and discussed in the public domain. The video script indicates that AI's visibility is currently very high, which is a characteristic of the peak of the hype cycle before the inevitable decline as the novelty wears off.


In the video, the term 'frustrated' is used to describe the potential emotional state of people who have tried AI tools like chat GPT without achieving the desired results. This frustration could lead to a decrease in hype as people become disillusioned with the technology.

๐Ÿ’กSweet Spot

The 'Sweet Spot' in the Hype Cycle is the point at which the technology has matured enough to be practical and widely adopted, but before it has become so common that the potential for significant financial gain has diminished. Matt Light suggests that understanding and capitalizing on this point is key to leveraging the AI trend for financial benefit.


Investment in the video refers to the financial commitment made to a trend or technology with the expectation of future returns. Matt Light discusses how the money created by AI has been growing steadily, contrary to the fluctuating hype, and suggests that AI will create more millionaires and billionaires than the internet.

๐Ÿ’กFree Web Class

The 'Free Web Class' mentioned in the video is an offer by Matt Light to educate viewers on how to effectively engage with AI and potentially benefit from its growth. It serves as a call to action, inviting viewers to learn more about AI and the Hype Cycle in a practical, step-by-step manner.


The Hype Cycle chart illustrates the pattern that every new technology follows.

Matt Lights introduces himself as the owner of bot Builders, an Inc. 5000 winner.

Understanding the Hype Cycle can change your life by knowing when to invest in trends.

The Hype Cycle's axes represent time and visibility or hype around a technology.

Artificial Intelligence (AI) is currently at its peak hype but is expected to slow down soon.

People may start to get frustrated and give up on AI due to lack of tangible results.

Public opinion on AI will eventually turn positive as reality aligns with the hype.

AI is predicted to reach a period of mass adoption similar to personal computers and the internet.

Matt Lights emphasizes separating the hype from reality to capitalize on AI trends.

The money created by AI is growing steadily, unlike the fluctuating hype.

AI is considered the biggest opportunity for creating wealth, even more than the internet.

Most people will miss out on the wealth generated by AI due to listening to hype.

Smart investors are following the money and investing in AI where billion-dollar corporations are.

You don't need a lot of money or technical knowledge to make money with AI.

Matt Lights offers a free web class to help people get real results with AI.

The 'Sweet Spot' in the Hype Cycle is where technology is ready to be tapped into for profit.

Matt Lights invites viewers to join him for insights on how to ride the AI trend to success.

The free web class promises no fluff, practical steps, and a free gift for attending.

Matt Lights assures viewers that they will learn a lot and have fun in the web class.