I made $11K Selling BASIC Digital Products on Etsy

Sandra Di
24 May 202310:49

TLDRThe video provides a step-by-step guide on how to successfully sell digital products on Etsy, generating over $11,000 in sales. The presenter emphasizes the importance of targeting a specific niche, using keyword research tools like Marmalead and Sale Samurai to find high-demand, low-competition products. They also stress the need for design inspiration from platforms like Etsy and Pinterest, and the use of licensed fonts and graphics. Creating a variety of products and ensuring each listing has a descriptive title, appealing images, a detailed description, and relevant tags is crucial. The presenter also highlights the significance of promoting products through platforms like Pinterest to drive traffic and improve Etsy rankings. The video concludes with a call to action to sign up for Creative Fabrica for free downloads and to continue the strategy with patience and dedication for passive income.

Takeaways

  • 📈 Start by deciding what digital product to sell, such as worksheets, templates, planners, or wall art.
  • 🔍 Use Etsy's search function to identify less saturated markets by narrowing down your product focus, like a specific type of planner.
  • 🎯 Target a specific audience and product type to stand out in the marketplace, like an 'editable cleaning planner' or 'printable ADHD planner'.
  • 🔑 Utilize keyword research tools like Marmalead and Sale Samurai to find high search volume, low competition keywords.
  • 💡 Gather design inspiration from successful listings on Etsy and creative ideas from Pinterest for your product.
  • 📄 Ensure you have a commercial license for any fonts and graphics you use, or create your own from scratch.
  • 🖼 Use design tools like Canva to create your product, incorporating your own graphics and fonts.
  • 📚 Offer multiple options and complementary products in your shop to increase sales opportunities.
  • 🏷️ Craft a descriptive title and fill out all available tags with relevant keywords for better searchability on Etsy.
  • 📸 Create eye-catching main images for your listings to attract potential customers.
  • 📝 Write detailed descriptions with relevant keywords, and consider using AI tools like ChatGPT for assistance.
  • 📢 Promote your products actively on platforms like Pinterest to drive traffic to your Etsy shop.
  • 🔄 Repeat the process to create more products for the same target customer, expanding your offerings over time.

Q & A

  • What was the total sales amount generated by the Etsy shop selling digital downloads?

    -The Etsy shop generated over $11,000 in sales from selling digital downloads.

  • Why is Etsy considered one of the best marketplaces to sell digital downloads?

    -Etsy is considered one of the best marketplaces to sell digital downloads because it makes it easy to upload digital files to your shop, which are automatically sent to customers upon purchase, allowing for passive income generation.

  • What is the first step to start selling on Etsy according to the video?

    -The first step is to decide what you want to sell, such as digital worksheets, editable templates, printable planners, or printable wall art.

  • Why is it a mistake to jump into a super saturated market when selling on Etsy?

    -Jumping into a super saturated market makes it difficult to stand out and make sales because there is too much competition.

  • How can targeting a specific type of product and audience help increase sales on Etsy?

    -Targeting a specific type of product and audience reduces competition and helps sellers stand out, leading to increased sales.

  • What are some tools mentioned in the video that can be used for Etsy keyword research?

    -The video mentions Marmalead and Sale Samurai as tools that can be used for Etsy keyword research.

  • What is the importance of having a commercial license for fonts and graphics used in digital products?

    -Having a commercial license ensures that the fonts and graphics used in digital products are legally permissible for commercial use and sale.

  • Why is it recommended to create multiple product listings with slight variations?

    -Creating multiple product listings with slight variations offers customers more options to choose from, potentially increasing sales and reducing the chances of them going to competitors.

  • How does the process of uploading a digital product on Etsy work?

    -After uploading the digital product to the Etsy shop and publishing the listing, when a customer purchases the product, Etsy sends them an email with a link to download the file.

  • What is the significance of having a detailed and keyword-rich product description on Etsy?

    -A detailed and keyword-rich product description helps the product rank higher in Etsy search results and provides potential customers with relevant information to make an informed purchase.

  • Why is promoting products on external platforms like Pinterest important for an Etsy shop?

    -Promoting products on external platforms like Pinterest is important because it drives traffic to the Etsy shop, which can lead to increased visibility and sales. It also signals to Etsy that the listings are popular, potentially improving their ranking on the platform.

  • What type of digital files did the speaker focus on selling in their Etsy shop?

    -The speaker focused on selling trackers, primarily mood and habit trackers, using the same process shared in the video.

Outlines

00:00

😀 Selling Digital Downloads on Etsy

The video discusses the successful sales strategy of an Etsy shop that generated over $11,000 by selling basic digital downloads. The narrator emphasizes the importance of combining all steps mentioned in the video to achieve or surpass these results. Etsy is highlighted as an ideal marketplace for selling digital files due to its user-friendly upload and automated delivery system, which can lead to passive income. The first step is to decide on the product type, such as digital worksheets or printable planners. Using Etsy's search function to identify the product's market saturation is crucial to avoid competing in a highly saturated market. The video suggests targeting a specific product and audience, such as an editable cleaning planner or a printable ADHD planner, to stand out. The use of keyword research tools like Marmalead and Sale Samurai is recommended to find products with high search volume and low competition. The narrator also shares personal strategies, including using Etsy keyword research tools and looking for inspiration on Etsy and Pinterest, and advises on downloading fonts and graphics with commercial licenses for creating unique designs.

05:01

📈 Crafting a Successful Etsy Shop

The video continues with the process of setting up a successful Etsy shop by creating a product based on low competition research and design inspiration. It is important to offer customers multiple options and complementary products to increase sales. The video suggests making minor tweaks to a successful product to create different listings. When uploading a digital product, the title should be descriptive and include relevant keywords to help with Etsy search rankings. High-quality images are crucial for attracting customers, and the video recommends creating eye-catching images using tools like Canva. The listing's description should be detailed, with relevant keywords, and tags should be filled out to improve searchability. The narrator also stresses the importance of promoting products actively, as Etsy will help rank listings that receive traffic. Pinterest is highlighted as a powerful tool for driving traffic to Etsy listings, and the video provides a link for further guidance on using Pinterest for Etsy marketing. The strategy involves creating pins that lead back to Etsy products and emphasizes the need for daily promotion. The video concludes with encouragement to repeat the process for creating more products for the same target audience, thus expanding the shop's offerings.

10:06

🚀 Growing Passive Income with Digital Trackers

The narrator concludes the video by revealing that they focused on selling trackers, specifically mood and habit trackers, in their Etsy shop using the same strategy outlined in the video. They acknowledge the learning curve and the necessity of patience and hard work in building a successful passive income-generating shop. The video encourages viewers to sign up for Creative Fabrica to access free downloads and offers a like for helpful content. It also directs viewers to another video on how to promote digital downloads on Etsy.

Mindmap

Keywords

Digital Downloads

Digital downloads refer to products that are delivered electronically, such as digital worksheets, editable templates, printable planners, and wall art. In the video, the speaker emphasizes the importance of choosing the right type of digital product to sell on Etsy to maximize sales and minimize competition. An example given is printable planners, which can be a lucrative niche if targeted correctly.

Etsy

Etsy is an online marketplace that focuses on handmade or vintage items and craft supplies. It is highlighted in the video as one of the best platforms to sell digital downloads because of its ease of use for uploading and automatically sending digital files to customers. The platform's structure allows for passive income generation once a product is listed and starts selling.

Passive Income

Passive income is money earned with little to no effort by the individual after an initial setup. In the context of the video, passive income is generated from digital products sold on Etsy. Once the product is uploaded, it can continue to sell without the seller needing to do much additional work, making it an ideal source of passive income.

Keyword Research

Keyword research is the process of identifying and researching phrases that people enter into search engines when looking for products or services. In the video, the speaker uses tools like Marmalead and Sale Samurai to find products with high search volume and low competition. This research helps in targeting specific products and audiences, which is crucial for standing out in a saturated market.

Printable Planners

Printable planners are a type of digital download that customers can print out for use. The video uses printable planners as an example of a product that can be sold on Etsy. The speaker advises targeting a more specific type of planner, such as an editable cleaning planner or a printable ADHD planner, to reduce competition and increase sales.

Design Inspiration

Design inspiration refers to the process of gathering ideas and influences for creating a product's visual design. In the video, the speaker suggests looking at successful listings on Etsy and browsing Pinterest for design ideas. This helps in creating unique and appealing designs for digital products that can attract customers.

Commercial License

A commercial license is a type of license that allows the use of a product, such as fonts or graphics, for commercial purposes, including selling them as part of another product. The video mentions the importance of using resources like Creative Fabrica, which provides graphics and fonts with a commercial license, to ensure that the digital products created are legally compliant for sale.

Product Listing

A product listing on an online marketplace like Etsy is the page where a product is presented for sale, including its description, images, and price. The video emphasizes the importance of creating an attractive and detailed listing to increase the chances of a sale. This includes using descriptive titles, high-quality images, and comprehensive descriptions with relevant keywords.

Promotion

Promotion refers to the act of promoting a product to increase its visibility and attract potential customers. The video stresses the importance of actively promoting digital products on platforms like Pinterest to drive traffic to the Etsy listings. The speaker shares that a significant portion of their traffic comes from external sources, highlighting the necessity of promotion beyond the Etsy platform.

Marmalead and Sale Samurai

Marmalead and Sale Samurai are tools used for keyword research on Etsy. They help sellers find products with high search volume and low competition, which can increase the chances of sales. In the video, the speaker mentions using these tools to identify successful digital products to sell, such as pregnancy journals and cleaning schedules.

Creative Fabrica

Creative Fabrica is a resource platform where designers can access a variety of graphics and fonts for their digital products. The video mentions using Creative Fabrica to find and download graphics and fonts with commercial licenses, which can then be incorporated into digital products like printable planners or journals for sale on Etsy.

Highlights

The Etsy shop generated over $11,000 in sales by selling basic digital downloads.

Etsy is an excellent marketplace for selling digital downloads due to its ease of use for uploading and distributing files.

To stand out, target a specific product type and audience rather than entering a saturated market.

Using Etsy keyword research tools like Marmalead and Sale Samurai can help find products with high search volume and low competition.

Design inspiration can be gathered from successful Etsy listings and Pinterest for creating unique digital products.

Ensure you have a commercial license for any fonts and graphics used in your digital products.

Creative Fabrica is a recommended source for downloading graphics and fonts for digital products.

Canva is a useful tool for creating multi-page PDF files, allowing for easy assembly of designs.

Offering multiple options and complementary products in your shop can increase the chances of a sale.

Creating variations of a successful product with different fonts and graphics can save time and increase listings.

A descriptive title with relevant keywords is crucial for improving search ranking on Etsy.

High-quality, standout images are essential for attracting customers and encouraging sales.

Detailed product descriptions with relevant keywords can enhance searchability and customer understanding.

Utilize all 13 tags with relevant keywords to improve visibility in Etsy searches.

Promotion is key; use platforms like Pinterest to drive traffic to your Etsy listings.

Consistent daily promotion on social media platforms can significantly increase traffic and sales.

Creating a range of products for the same target customer can lead to increased sales and customer loyalty.

Patience and consistent effort are required when building a passive income stream through digital product sales.

The shop's focus was on trackers, primarily mood and habit trackers, using a strategic approach to product creation and promotion.