Midjourney + Figma Entire AI Website Process

Payton Clark Smith
3 Apr 202331:56

TLDRIn this engaging video, the creator embarks on a unique project to design a website page inspired by a collaboration between Tyler, the Creator and Nike. The process is raw and unfiltered, offering viewers a candid look at the design journey from conception to execution. The video begins with the use of AI tools like Midjourney to brainstorm layout ideas, then transitions into Figma for the actual website design. To enhance the visual quality of the images, the creator employs Topaz Gigapixel AI, which impressively refines blurry images. The project culminates with the development phase in Webflow, where the creator plans to finalize the design and ensure responsiveness. The video is a longer format, designed to be both educational and entertaining, inviting viewers to critique and follow along with the design process. It's a refreshing departure from traditional, heavily edited content, providing a transparent look into the creator's workflow and decision-making.


  • 🎨 The video is about creating a website from scratch, inspired by a collaboration between Tyler, the Creator and Nike.
  • πŸš€ The process involves using AI tools like Midjourney for initial design ideas and Topaz Gigapixel AI to enhance images.
  • πŸ› οΈ Figma is used for detailed website design, including layout and typography choices.
  • 🌐 Webflow will be utilized to develop the website and make it live.
  • πŸ’‘ The design is inspired by the colors and style of the Nike and Tyler, the Creator collaboration products.
  • πŸ” Topaz Gigapixel AI is used to upscale and enhance blurry images, making them suitable for the website.
  • πŸ–‹οΈ Avenir Next Condensed and Hall Fedica Wide are the chosen fonts for the project, inspired by Nike's design language.
  • 🎽 The website design includes a hero section featuring a prominent image of the pink shoe, which is the main inspiration.
  • πŸ“ˆ The video provides a behind-the-scenes look at the design process, showing the iterative steps taken to reach the final design.
  • πŸ”² A maroon background with a subtle texture is chosen to complement the vibrant colors of the products.
  • πŸ”— Interactive elements like a 'Buy Now' button are included in the design to engage users.
  • πŸ”„ The design process is iterative, with the creator going back and forth to refine the layout and aesthetics.

Q & A

  • What is the main idea behind the video?

    -The video is about the process of creating a website page for a collaboration between Tyler, the Creator and Nike. It involves brainstorming ideas, designing the website using Figma, enhancing images with Topaz Gigapixel AI, and eventually developing the website with Webflow.

  • What is the significance of the pink shoe in the video?

    -The pink shoe is the main inspiration for the website design. It is highlighted because of its vibrant color and style, which the creator finds appealing and wants to incorporate into the website's design.

  • How does the use of AI tools like Midjourney and Topaz Gigapixel AI contribute to the website creation process?

    -Midjourney is used to generate initial design ideas for the website layout, while Topaz Gigapixel AI is utilized to enhance and clarify blurry images, making them suitable for use on the website. These AI tools speed up the design process and improve the final output's quality.

  • What role does Figma play in the process described in the video?

    -Figma is the primary tool used for designing the website. It is where the layout, text elements, and overall design of the website page are crafted and refined before moving on to the development phase with Webflow.

  • Why does the creator decide to use the color maroon for the website's background?

    -The creator chooses maroon for the background because it complements the pink shoe, which is the central focus of the website. The maroon color also adds a rich and stylish tone to the design, aligning with the vibrant and creative theme inspired by Tyler, the Creator.

  • What is the purpose of using Adobe Illustrator to work on the Nike and collaboration logo?

    -Adobe Illustrator is used to create a clean and precise version of the Nike symbol and the collaboration logo. It allows for fine adjustments to the design, ensuring that the logos are accurately represented and visually appealing on the website.

  • How does the creator plan to enhance the images found on the website?

    -The creator plans to use Topaz Gigapixel AI to enhance the images. This tool is designed to improve the resolution and clarity of images, making them look cleaner and more professional when used on the website.

  • What is the significance of the 'buy now' call to action in the website design?

    -The 'buy now' call to action is an essential element of the website design as it encourages user interaction and directs them towards making a purchase. It is designed to be noticeable yet minimal, adhering to the clean aesthetic of the website.

  • Why does the creator decide to break the Webflow portion of the video into a part two?

    -The creator decides to break the Webflow portion into part two to keep the video concise and focused on the initial design and planning stages. This allows viewers to digest the information in manageable parts and also builds anticipation for the continuation of the project.

  • What is the creator's approach to finalizing the design in Figma?

    -The creator acknowledges that they often find it challenging to finalize designs within Figma. They prefer to make further adjustments and finalize the look once they move to Webflow, where they can also work on responsiveness and potential interactions.

  • How does the video script contribute to the viewer's understanding of the entire website creation process?

    -The video script provides a step-by-step walkthrough of the website creation process, from brainstorming and design to development. It offers insights into the tools and techniques used, the thought process behind design decisions, and the challenges faced during the design phase, thereby enhancing the viewer's understanding of the process.



🎨 Designing a Creative Website - Inspiration and Process

The speaker begins by expressing the uniqueness of the video, which will document the creation of a website without prior scripting or editing. The inspiration came from a collaboration between Tyler, the Creator and Nike, which was seen on Instagram. The plan is to design a website showcasing these products, using tools like Figma for design and Webflow for development. The process will involve enhancing blurry images with Topaz Gigapixel AI and sharing the step-by-step journey, offering viewers a behind-the-scenes look at the creative process.


πŸ“ Crafting the Website's Visual Identity

The paragraph focuses on the initial design phase, where the speaker decides on the textual content and typography for the website. The chosen font is Avenir Next Condensed for its bold and modern look, reminiscent of Nike's style. The speaker also discusses the importance of font variation and selects a wide font, Hall fedica, for additional text elements. The body copy is written to introduce the new line of shoes and clothes inspired by Tyler the Creator. The paragraph concludes with detailing the product, such as the 'make' and price, and considering the visual hierarchy and spacing of the text elements.


🌈 Selecting Colors and Typography for Consistency

The speaker discusses the selection of colors for the website, inspired by the pink shoe and maroon background from the Nike collaboration. The decision to use a pink call-to-action button is made, with the text 'Buy Now' in black for contrast. The paragraph also covers the use of Topaz Gigapixel to enhance the quality of the shoe image, which is then clipped out in Photoshop for a clean finish. The speaker emphasizes the importance of high-quality images and the use of multiple tools to achieve the desired outcome.


πŸ–ŒοΈ Adding Texture and Depth with Design Elements

The paragraph describes the process of adding texture to the website's background by using an image from Adobe Stock that resembles football leather. The speaker experiments with opacity to create a subtle texture effect behind the shoe image. Additionally, a shadow is added behind the shoe for more depth. The speaker also contemplates changing the font style and asks for viewer feedback. The Nike logo and a flower symbol are then created and adjusted in Adobe Illustrator, with attention given to the accuracy and recognition of the Nike symbol.


πŸ”„ Finalizing the Logo and Preparing for Export

The speaker details the finalization of the logo by adjusting its color and outline in Adobe Illustrator. The process involves offsetting the paths to ensure the Nike symbol and flower blend seamlessly. The importance of color accuracy and mode is highlighted, and the speaker decides on the final colors for the logo. Once completed, the logo is exported as a high-resolution PNG, ready to be incorporated into the website design.


πŸ“š Organizing the Website Layout and Enhancing Product Images

The paragraph covers the organization of the website's layout, with a focus on the lower sections that will highlight additional products. The speaker uses Topaz Gigapixel to enhance multiple product images simultaneously, improving their resolution and cleanliness. These images are then clipped out in Photoshop and prepared for inclusion in the website. The speaker also discusses the arrangement of product titles, lines, and short descriptions, emphasizing the need for large, visually impactful product images.


🚧 Concluding the Design Phase and Planning for Webflow Development

The speaker assesses the current state of the website design, expressing satisfaction with the color palette and image quality. They mention the potential for further adjustments in Webflow and the possibility of working on responsiveness and interactions. The video's webflow portion is to be continued in a second part, and the speaker encourages viewer engagement through likes and comments to indicate interest in the full development walkthrough.




Midjourney refers to the AI tool used in the video for generating initial design ideas. It's significant as it sets the creative direction for the website design process. In the script, the creator uses Midjourney to come up with various layout ideas for the website inspired by the collaboration between Tyler, the Creator and Nike.


Figma is a web-based interface design tool utilized in the video for designing the website. It is central to the video's narrative as the creator moves from conceptualization to actual design, using Figma to layout the website's structure and elements based on the ideas generated from Midjourney.

πŸ’‘Topaz Gigapixel AI

Topaz Gigapixel AI is an AI-enhancing tool used to improve the quality of images. It is applied to make blurry images sharp and detailed, which is essential for the visual appeal of the website. In the video, the creator uses this tool to enhance product images before integrating them into the Figma design.


Webflow is a design and development platform used for building responsive websites visually. The creator mentions moving to Webflow after finalizing the design in Figma, indicating it as the next step in the process of making the website live and functional.


The term 'collaboration' is used to describe the partnership between Tyler, the Creator and Nike, which is the main inspiration for the website design. The video is centered around creating a website page that showcases products from this collaboration, highlighting the unique and vibrant style of the collection.


Inspiration is a key concept in the video, as the creator draws from various sources like the collaboration's products, colors, and style to inform the website's design. Inspiration is the driving force behind the creative process and is evident in the selection of fonts, colors, and layout structure.


Resolution refers to the clarity and sharpness of the images used in the website design. The creator emphasizes the importance of high-resolution images, using Topaz Gigapixel AI to enhance the product images, which contributes to the professional and polished look of the final website.

πŸ’‘Color Palette

A color palette is a set of colors that are chosen to be used in the design. The video discusses selecting a color palette inspired by the products and branding of the Tyler, the Creator and Nike collaboration, which includes pinks, greens, and a maroon background.


Typography involves the art and technique of arranging type to make written language legible and appealing. The video script discusses selecting and using different fonts like Avenir Next Condensed and Hall Fedica Wide to create a visually engaging and consistent look for the website's text.


Responsiveness is the ability of a website to adjust its layout to suit different screen sizes and devices. Though not deeply explored in the provided script, the creator mentions working on responsiveness when moving to Webflow, indicating an essential aspect of modern website design.

πŸ’‘AI Tools

AI tools are artificial intelligence applications that assist in various tasks, such as image enhancement or design generation. The video showcases the use of Midjourney and Topaz Gigapixel AI, demonstrating how these tools can streamline and enhance the web design process.


The video presents a unique, unscripted process of creating a website from scratch.

The inspiration for the website comes from a collaboration between Tyler, the Creator and Nike.

The website design process will be shared in real-time, offering viewers a behind-the-scenes look.

Midjourney AI is used to generate initial ideas for the website layout.

Figma is the chosen tool for designing the website's interface.

Topaz Gigapixel AI is utilized to enhance and clarify blurry images for the website.

The design process includes selecting a color palette inspired by the Nike x Tyler, the Creator collection.

The video demonstrates the use of various fonts to create a visually appealing and modern website.

Avenir Next Condensed and Hall fedica Wide are the fonts chosen to reflect Nike's style.

The hero section of the website is designed with a focus on a pink shoe as the central image.

The video shows how to create a call-to-action button with appealing colors and minimal design.

Adobe Illustrator is used to create a custom logo by combining the Nike symbol with a flower element.

The design incorporates a textured background to add depth and visual interest.

Photoshop is used to clip out and prepare images for use on the website.

The video covers the process of designing product display sections with emphasis on clarity and size.

The design process is iterative, with adjustments made in Figma and Webflow for the final layout.

Webflow will be used in part two of the video to develop the website and address responsiveness.

The video concludes with a teaser for the continuation of the process in a follow-up video.