Pro-Tips: Animation in Adobe Express with Andrew Hochradel

Adobe Live
15 Jun 202327:30

TLDRIn this tutorial, Andrew Hawk, or Rattle, hosts a session on creating animations in Adobe Express. He begins by showcasing the final product—a dynamic promo for a Southwest merch line—and then breaks down the steps to recreate it. Andrew demonstrates how to use Photoshop and Illustrator integration, remove backgrounds, and animate text and images for social media assets. He also shares tips on adding textures, adjusting animations, and incorporating audio, including voiceovers and background music, to enhance the overall visual storytelling. The session highlights Adobe Express's capabilities for quick and creative content production.

Takeaways

  • 🎨 **Adobe Express Animation**: Andrew Hochradel demonstrates how to create animations in Adobe Express for social media assets.
  • 🎧 **Working with Audio**: The session includes how to incorporate audio to enhance animations.
  • 🖼️ **Photoshop Integration**: Adobe Express allows for seamless background removal using Photoshop's power.
  • 🔍 **Detail Focus**: The importance of checking edges and details when separating subjects from backgrounds is emphasized.
  • 📂 **Drag and Drop Interface**: Adobe Express offers a user-friendly drag and drop interface for easy media placement.
  • 🌟 **Text Animation**: Techniques for animating text, such as making it tumble or rise, are showcased.
  • 🎵 **Adding Music and Voiceover**: The process of recording a voiceover and adding music to an animation is explained.
  • 🔄 **Layer Timing**: Andrew shows how to adjust the timing of animation layers for a cohesive sequence.
  • 🔍 **Fine-Tuning**: The use of tools like 'erase' and 'restore' for fine-tuning the subject separation is highlighted.
  • 📱 **Social Media Optimization**: The video covers creating content for various social media formats like Instagram stories and posts.
  • 🔧 **Beta Features**: The session explores new features in Adobe Express beta, including animation and media integration.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is animation in Adobe Express, with a focus on creating social media assets and working with audio.

  • Who is the host and guide for the pro tips in the video?

    -Andrew Hawk is the host and guide for the pro tips in the video.

  • What is the purpose of using headphones in this video?

    -The purpose of using headphones in this video is to work with audio, which is a part of creating animations and social graphics.

  • What is the URL for accessing Adobe Express beta?

    -The URL for accessing Adobe Express beta is new.dot.express.dobe.com.

  • What is the project that Andrew is working on with Southwest?

    -Andrew is working on a merch line project with Southwest, which involves creating social assets.

  • How does Adobe Express help in removing backgrounds from images?

    -Adobe Express has a 'remove background' feature that automatically detects and removes the background from images, allowing users to separate the subject from the background easily.

  • What is the final product that Andrew is trying to achieve in the video?

    -The final product that Andrew is trying to achieve is a promotional animation using Adobe Express, which includes animated social media assets and possibly some still ones.

  • How does Andrew check the edges of the subject after removing the background?

    -Andrew checks the edges by placing an image behind the subject and using layers to ensure that the edges are clean and that no part of the subject, like the hand or hat, is accidentally removed.

  • What is the process of adding a texture to the background in Adobe Express?

    -Andrew adds a texture to the background by using elements and shapes to create a rectangle, filling it with a color, and then applying an effect, such as crumpled paper, to add noise and texture.

  • How does Andrew animate text in Adobe Express?

    -Andrew animates text by selecting the text tool, typing in the desired text, choosing a font, and then applying animation effects such as rise, tumble, and wiggle to make the text move in a specified manner.

  • What is the integration feature between Adobe Express and other Adobe products like Photoshop?

    -The integration feature allows users to seamlessly move between Adobe Express and other Adobe products like Photoshop. Users can open images in Photoshop, perform tasks like object selection, and then bring the edited images back into Adobe Express.

  • How does Andrew add audio, including voiceover and music, to the animation?

    -Andrew adds audio by going to the media section in Adobe Express, where he can record a voiceover and also search for and add music tracks to the animation.

Outlines

00:00

🎬 Introduction to Adobe Express Animation

Andrew Hawk, also known as Rattle, introduces himself as the host for the day's session on animation using Adobe Express. He mentions that they will be working with audio and creating social graphics. Andrew demonstrates the Adobe Express beta's capabilities by showing a promo he made, highlighting the use of Photoshop and Illustrator in conjunction with Adobe Express. He then guides viewers on how to start a new project, specifically for an Instagram story, and walks through the process of importing a photo, removing the background, and checking the edges for a clean subject separation.

05:02

🎨 Adding Texture and Animating Text

The video continues with Andrew adding a textured background to the project. He uses a rectangle shape filled with gray and applies a crumpled paper effect to add noise. Andrew then proceeds to animate text, selecting a font that suits the theme of his project. He also shares a trick for creating a shadow effect on objects by duplicating the layer, applying a duotone effect, adjusting the blur, and reducing the opacity to create a subtle shadow. The text animation is set to rise and include a wiggle effect, adding a dynamic touch to the composition.

10:03

📸 Integrating Photoshop for Object Selection

Andrew showcases the seamless integration between Adobe Express and Photoshop. He opens an image in Photoshop, uses the object selection tool to isolate a cooler, and then copies and pastes it into Adobe Express. After removing the background, he animates the cooler to drift up and float in the composition.精细调整动画的时序, ensuring each element enters and exits smoothly.

15:04

🎤 Recording Voiceover and Adding Music

Andrew records a voiceover for the project, emphasizing the ease of adding audio elements in Adobe Express. He then searches for and selects a piece of music to complement the animation, adjusting the volume to ensure the voiceover is clear and the music supports the overall mood. Andrew demonstrates how to resize and adjust the project for different social media formats, like an Instagram post, showing the flexibility of Adobe Express for various content needs.

20:06

🔄 Final Touches and Wrapping Up

The final paragraph sees Andrew making final adjustments to the animation, including the timing and positioning of elements. He addresses a question about adding curves to text, noting that some features might not be available in the beta version of Adobe Express. Andrew thanks viewers for joining the session, encourages them to stay tuned for more Adobe Live content, and reminds them to subscribe before ending the video.

Mindmap

Keywords

Adobe Express

Adobe Express is a video creation and editing tool by Adobe Inc. that allows users to create social media graphics, animations, and videos. In the video, it is the primary software used by the host, Andrew Hochradel, to demonstrate how to animate graphics and work with audio to create engaging social media content. The script mentions using Adobe Express for removing backgrounds, adding text, and creating animations for social assets.

Animation

Animation refers to the process of creating the illusion of motion in a sequence of images. It is a key focus of the video, where Andrew Hochradel discusses creating animated social media assets using Adobe Express. He demonstrates various types of animation, such as making text tumble and adding a wiggle effect to elements in the composition.

Social Media Assets

Social media assets are visual content pieces, such as images, videos, or graphics, that are specifically designed for sharing on social media platforms. In the context of the video, Andrew is creating animated social media assets for a merchandise line, showcasing how Adobe Express can be used to produce content suitable for platforms like Instagram and TikTok.

Background Removal

Background removal is a feature in Adobe Express that allows users to separate the subject of an image from its background. Andrew uses this feature to isolate a photo of a person, removing the gray background to prepare it for further editing and animation within the software.

Text Effects

Text effects are visual styles or animations applied to text to make it more appealing or to convey a certain mood. Andrew demonstrates adding text to a project and enhancing it with effects like animation and shadow to create a dynamic and engaging result. He also discusses choosing fonts and adjusting the text's appearance to fit the theme of the design.

Timeline

The timeline in Adobe Express is a feature that allows users to sequence and control the timing of different elements in their animations or videos. Andrew uses the timeline to adjust when each animated element appears and the duration of its animation, creating a cohesive and timed sequence for the final product.

Voiceover

A voiceover is a recording where a voice is added to a video, typically narrating or providing additional information. In the script, Andrew records a voiceover for the animation, saying 'Sky High fashion for you and your crew,' which is then integrated into the final animation sequence to enhance the message and engagement.

Media Section

The media section in Adobe Express is where users can access and add different types of media to their projects, such as photos, videos, audio, and more. Andrew uses the media section to add a voiceover and select background music for the animation, demonstrating how to layer different media types for a richer content creation.

Layer Timing

Layer timing in Adobe Express refers to the specific moments when each layer or element in a project begins and ends its animation or action. Andrew uses layer timing to control the sequence of animations, ensuring that the cooler object enters the scene later and leaves earlier than the main subject to create a dynamic flow in the animation.

Integration with Adobe Photoshop

The script mentions the seamless integration between Adobe Express and Adobe Photoshop, allowing users to work with images and graphics across both platforms. Andrew demonstrates this by opening an image in Photoshop, making edits, and then transferring it to Adobe Express for further animation and design work.

Resize and Duplicate

In the context of the video, resizing and duplicating refer to the ability to adjust the size of the created content and make multiple copies for different social media formats. Andrew shows how to resize an animation for an Instagram square post and duplicate the project to create content in different sizes for various social media platforms.

Highlights

Andrew Hochradel introduces Adobe Express for creating animated social media graphics.

Adobe Express allows drag and drop functionality for easy animation creation.

The 'remove background' feature in Adobe Express is showcased for quick subject-background separation.

Integration with Photoshop and Illustrator enhances the creative process within Adobe Express.

Use of custom colors and blending modes to add texture and style to animations.

Text animation effects are easily applied and customized in Adobe Express.

Adobe Fonts integration provides a wide selection of fonts directly within Adobe Express.

Creating a shadow effect on objects using the duplication and blending techniques.

Adjusting animation speed and intensity for a more refined and personalized animation.

Layer timing allows for precise control over the sequence of animations.

Photoshop's object selection tool can be used to seamlessly integrate assets into Adobe Express.

Cross-application functionality between Adobe Express, Photoshop, and Illustrator.

Adding audio, including voiceovers and background music, to enhance animated graphics.

The ability to resize and adapt animations for different social media formats within Adobe Express.

Real-time preview of animations and voiceover syncing in Adobe Express.

Adobe Express beta is accessible to anyone with an Adobe ID for experimentation and learning.

Final product demonstration showing the power and ease of creating animated social media content with Adobe Express.