The 10 Most Innovative Tools for Filmmaking at NAB 2024

Joey /// VP Land
25 Apr 202420:12

TLDRAt NAB 2024, VP Land showcases the top 10 innovative tools for filmmaking. The list includes Switch Light, a software that relights videos using AI; Tiffen smartphone filters for better exposure control; Cutting Room, a cloud-based video editor; Lightcraft Jet Set Cine, a virtual production system; Hedge's PostLab 2.0 for collaborative video editing; DJI Focus Pro for turning any lens into an autofocus lens; Stratas, a cloud-based platform for managing post-production workflows; the Ninja Phone, a case that turns iPhones into video monitors and recorders; and two new Blackmagic Cinema cameras, the Pocket 6K and the Ursa Mini Pro 12K. Additionally, Bitbox is highlighted for solving Wi-Fi interference on film sets.

Takeaways

  • 🎬 Switch Light is a groundbreaking software that can analyze and relight videos, offering a new level of control over video lighting and environment.
  • 📱 Tiffen smartphone filter is a versatile and affordable accessory that allows for better control over smartphone video exposure with ND filters.
  • ☁️ Cutting Room is a cloud-based video editor that provides collaborative editing and flexibility, with the ability to work with various file types and digital asset managers.
  • 🚀 Lightcraft Jet Set Cine is a high-end app for virtual production on iPhone, offering camera tracking and the ability to overlay video feeds for real-time visual effects.
  • 📂 Hedge's PostLab 2.0 is an app designed to manage video editing project files, enhancing team collaboration with features like check-in/check-out and version history.
  • 📹 DJI Focus Pro is a device that can turn any lens into an autofocus lens, offering AI-powered focus selection and improved ergonomics for camera operators.
  • 🌐 Stratas is a cloud-based platform for managing post-production workflows, using AI to automate tedious tasks and streamline the editing process.
  • 📱 Ninja Phone is a case for iPhone that transforms it into a video monitor, recorder, and streaming device, offering a cellular streaming option for remote locations.
  • 📸 Blackmagic Design introduced two new cinema cameras: the Pocket Cinema Camera 6K and the Ursa Mini Pro 12K, both offering high-resolution recording and network integration.
  • 🔌 Bitbox is a hardware solution for reliable camera control on professional film sets, creating its own Wi-Fi signal to bypass interference and ensure a solid connection.
  • 📡 An honorable mention to the 2110 Hardware, which opens up possibilities for network video workflows, though not explored in-depth in the script.

Q & A

  • What is the main focus of the video?

    -The main focus of the video is to showcase the top 10 innovative tools for filmmaking presented at the NAB 2024 event.

  • How does Switch Light software change the way videos are lit?

    -Switch Light software analyzes a video clip and allows users to completely relight their video, including the subject and background, by loading in a new image or using virtual lights to change the scene's lighting.

  • What is the significance of the Tiffen smartphone filter?

    -The Tiffen smartphone filter is significant because it adds a 58mm thread mount to a smartphone, allowing for the attachment of ND filters to control exposure during video filming without vignetting, even with wide-angle lenses.

  • How does Cutting Room stand out as a cloud-based video editor?

    -Cutting Room stands out as it operates 100% on the cloud, works with files stored anywhere, integrates with digital asset managers, and allows multiple users to work on the same timeline simultaneously, with the added benefit of cloud rendering.

  • What is the primary function of Lightcraft Jet Set Cine?

    -Lightcraft Jet Set Cine is a high-end app that enables virtual production on an iPhone by using the phone's camera and sensors for camera tracking, allowing for full camera tracking and virtual production without the need for additional recording on the iPhone itself.

  • How does Postlab 2.0 improve collaborative video editing workflows?

    -Postlab 2.0 expands the check-in/checkout and collaborative features to any file type, not just Premiere or Final Cut Pro, and adds features like locking bins or checking in folders, project, or timelines to streamline workflows.

  • What is the DJI Focus Pro and how does it enhance filmmaking?

    -The DJI Focus Pro is a device that turns any lens into an autofocus lens. It uses AI to analyze faces and objects in the scene, allowing the user to select a focus point. It enhances filmmaking by providing autofocus capabilities and improved ergonomics for better control.

  • What is the core functionality of Stratas?

    -Stratas is a cloud-based platform designed to manage post-production workflows. It uses AI to automate mundane tasks such as syncing, sorting, searching, transcoding, transcribing, analyzing, and translating, allowing creative professionals to focus on more creative aspects.

  • What are the key features of the Ninja Phone iPhone case?

    -The Ninja Phone iPhone case turns an iPhone into a powerful video monitor, ProRes video recorder, and a camera-to-cloud streaming device. It allows for live streaming to various platforms and is capable of recording high-quality video directly to the iPhone's storage.

  • What are the notable features of the Blackmagic Pocket Cinema Camera 6K and the URSA Mini Pro 12K?

    -The Blackmagic Pocket Cinema Camera 6K is a 6K camera with a clever box design, CFExpress, dual recording, and 1G Ethernet. The URSA Mini Pro 12K is a high-end cinema camera with 12K resolution, cloud and network integration, and AI-based lens calibration for metadata.

  • What is the BitBox and how does it solve a common problem on film sets?

    -The BitBox is a hardware device created to solve the problem of unreliable Wi-Fi connections on film sets. It creates its own Wi-Fi signal on a different frequency, allowing for direct communication between the device and the camera, bypassing interference and noise.

Outlines

00:00

🎥 Overview of Innovations in Filmmaking from NAB 2024

This segment highlights various groundbreaking technologies and products showcased at NAB 2024, emphasizing innovations beyond major brands like Black Magic, Atomos, and DJI. Key highlights include Switch Light, a transformative software that enables complete relighting of video scenes, and Tiffen's smartphone filter that facilitates precise exposure control for iPhone videography. The discussion also introduces Cutting Room, a cloud-based video editor that integrates seamlessly with digital asset managers, enhancing collaborative editing and efficiency.

05:02

📱 Advances in Virtual Production and Video Editing Tools

Exploring new technological advancements, the segment discusses Jet Set Cine, a high-end virtual production system that utilizes iPhone's built-in sensors for camera tracking. Additionally, it introduces Hedge's Postlab 2.0, an enhanced tool for collaborative video project management across various file types. The narrative underscores the integration of sophisticated tools in virtual production and the significance of accessible, cloud-based video editing, highlighting the evolving landscape of content creation.

10:03

🔧 Enhancing Workflow Efficiency with AI and Cloud-Based Solutions

This section focuses on Strata, a cloud-based platform designed to streamline post-production by automating tasks like transcoding, transcribing, and media management using AI. The emphasis is on speeding up the mundane aspects of content creation to allow creative professionals more time for innovation. The platform's capabilities in real-time media analysis and syncing are also discussed, illustrating how AI and cloud technologies are revolutionizing media management workflows.

15:03

🎥 Revolutionary Tools and Cameras Unveiled at NAB 2024

The narrative shifts to highlight the introduction of new Blackmagic cinema cameras with advanced features tailored for various production needs. The Pixus 6K and Ursa C 12K cameras are outlined, showcasing their cloud integration, network accessibility, and innovative use of AI for lens calibration. The segment also touches on the Ninja Phone, a device transforming iPhones into multifunctional video tools, indicating a move towards more integrated and versatile production technologies.

20:04

📹 Final Highlights and Future Directions in Filmmaking Technology

Concluding the coverage of NAB 2024, this section recaps the series of videos and encourages viewers to subscribe for more insightful content. It reflects on the broad range of innovative products and technologies showcased, from cloud-based editing solutions to new hardware designed to optimize professional film sets, emphasizing the continuous evolution of the filmmaking industry and the potential for future developments.

Mindmap

Keywords

💡Switch Light

Switch Light is a software tool showcased at NAB 2024 that allows users to re-light video clips. It analyzes the video and enables the user to change the lighting of the subject or background by loading in a new image or by introducing virtual lights into the scene. This tool signifies the growing practicality of AI in filmmaking, offering the ability to alter fundamental aspects of a film or video post-production that were previously static, such as the lighting after filming.

💡Tiffen Smartphone Filter

The Tiffen Smartphone Filter is an accessory designed to enhance mobile photography and videography. It attaches to a smartphone, providing a 58mm thread mount that accommodates wide-angle lenses without causing vignetting. This filter is particularly useful for video filming on smartphones, as it allows for the addition of ND filters to control exposure in bright conditions without having to adjust shutter speed or ISO settings. It's an affordable and versatile tool that can significantly improve the quality of smartphone videos.

💡Cutting Room

Cutting Room is a cloud-based video editing platform (NLE or nonlinear editor) that operates entirely online. It allows for collaborative editing by multiple users working on the same timeline, integrates with digital asset managers, and offers cloud rendering capabilities. This tool represents the future of video editing by providing flexibility, ease of use, and the ability to work from anywhere with an internet connection. It is particularly useful for news broadcast organizations and those looking for a more collaborative and efficient editing workflow.

💡Lightcraft Jet Set Cine

Lightcraft Jet Set Cine is an advanced application that turns an iPhone into a tool for virtual production and camera tracking. It uses the phone's built-in sensors for tracking and can be mounted on top of a cinema camera, allowing for full camera tracking and virtual production capabilities. This tool is a significant leap in making high-end virtual production more accessible by utilizing widely available technology like smartphones.

💡Postlab 2.0

Postlab 2.0 is an application designed to manage video editing project files, particularly for team collaborations using Final Cut Pro or Adobe Premiere. It expands on the original Postlab by adding check-in/check-out and collaborative features for any file type, not just video editing software. Postlab 2.0 streamlines workflows by enabling file locking, version history, and other collaborative tools, making it easier for teams to work together on video projects.

💡DJI Focus Pro

The DJI Focus Pro is a device that transforms any lens into an autofocus lens. It attaches to the camera and lens, using AI to analyze the scene and allowing the user to select a focus point. This tool is particularly beneficial for solo camera operators or those using cinema cameras, as it provides autofocus capabilities and enhanced ergonomics for better control over focus settings. It also integrates with wireless follow-focus systems for additional control on larger sets.

💡Strata

Strata is a cloud-based platform for managing post-production workflows. It uses AI to automate mundane tasks such as syncing, sorting, searching, transcoding, transcribing, analyzing, and translating. This tool is designed to handle the 'DIT' (digital imaging technician) part of filmmaking, making the process of managing and preparing media for editing more efficient. Strata's cloud-based transcoding allows for faster processing times by running multiple processes simultaneously, which is a significant advantage for professionals needing quick turnarounds.

💡Ninja Phone

The Ninja Phone is an iPhone case that includes a device for streaming and recording video. It can be used to stream live production with up to eight cameras to various platforms and also functions as a ProRes video recorder. This versatile device is an innovative solution for content creators looking to streamline their production process by combining multiple functionalities into a single, portable unit.

💡Blackmagic Cinema Cameras

Blackmagic Cinema Cameras, specifically the Pocket Cinema Camera 6K (Pixus 6K) and the Ursa Mini Pro 12K, are high-end cameras designed for professional filmmaking. These cameras offer a range of features such as high-resolution recording, network integration, and flexibility in recording options. They are equipped with AI technology to analyze and calibrate lenses, providing focus metadata regardless of the lens used. These cameras are significant for their price-to-performance ratio and the capabilities they offer to cinematographers.

💡Bitbox

Bitbox is a hardware solution created to address the issue of Wi-Fi interference on professional film sets. It establishes a direct communication link between the camera and a computer or iPad, bypassing the usual Wi-Fi network to ensure a stable connection. This tool is particularly useful for camera assistants and digital imaging technicians who need to control camera settings or access metadata without the risk of connection disruptions.

💡AI and Filmmaking

Artificial Intelligence (AI) plays a significant role in the future of filmmaking as discussed in the video. It is used in various tools and platforms to automate and enhance processes such as relighting scenes, camera tracking, and managing post-production workflows. AI's integration into filmmaking tools allows for greater efficiency, creativity, and the ability to manipulate aspects of a film that were previously unchangeable post-shoot.

Highlights

Switch Light is a software that can analyze and relight videos, allowing users to change the background and lighting based on a new image or virtual lights.

Aperture's new feature, Link, enables networking of all their lights, allowing control through image-based lighting.

Tiffen Smartphone Filter is a cost-effective accessory that attaches to smartphones, providing a 58mm thread mount for better control over exposure.

Cutting Room is a cloud-based video editor that works with various file types and integrates with digital asset managers for collaborative editing.

Lightcraft Jet Set Cine is a high-end app that enables virtual production on an iPhone, using the phone's camera and sensors for camera tracking.

PostLab 2.0 is an app that streamlines video editing workflows by managing project files and enabling collaborative features for various file types.

DJI Focus Pro is a device that turns any lens into an autofocus lens using AI to analyze scenes and lock focus on selected subjects.

Strata is a cloud-based platform that uses AI to manage post-production workflows, automating tasks like syncing, sorting, searching, transcoding, and transcribing.

Ninja Phone is an iPhone case that turns the phone into a video monitor, ProRes video recorder, and camera-to-cloud streaming device.

Blackmagic Design introduces the Pocket Cinema Camera 6K and the Ursa Mini Pro 12K, offering high-resolution cinema cameras with network and cloud integration.

Bitbox is a hardware solution that creates a direct Wi-Fi signal for reliable communication between cameras and control devices on professional film sets.

Scenery is an alternative cloud-based editing platform more focused on social media cuts, offering text-based editing and dynamic caption creation.

Blackmagic's new cameras feature AI-based lens calibration, allowing for focus metadata creation regardless of lens type.

The new Blackmagic cameras offer a lot of flexibility with various recording options and network accessibility.

Blackmagic's 2110 Hardware is mentioned as opening a lot of possibilities for network video workflows.

The Bitbox hardware is lightweight and small, making it easy to mount on any camera without being in the way.