The Future of Web Design: Using AI Art and ChatGPT to Create Insane Websites

Jesse Showalter
10 May 202311:03

TLDRIn this video, the process of creating a luxurious women's skincare website using AI tools is explored. The journey begins with brainstorming and generating ideas through a text-based prompt in a Discord server called midjourney. The AI generates various website layouts and designs, which are then refined and selected. Using Photoshop, the presenter extracts necessary assets from the generated artwork. The no-code platform Webflow is utilized to build the website, ensuring it's responsive and visually appealing. Chat GPT is employed to generate content, including headlines and body copy, and even suggests brand names for the skincare company. The video concludes with a fully functional and aesthetically pleasing website, demonstrating the synergy between AI art, no-code tools, and AI content generation.


  • ๐ŸŽจ Use AI tools like Midjourney to generate artwork and concepts for a website.
  • ๐Ÿ’ก Start by defining the type of website you want to create, such as a luxury skincare site for women.
  • ๐Ÿ“ Input text-based prompts with keywords into Midjourney to generate design ideas.
  • ๐Ÿ” Review and refine the generated designs, selecting the layout and elements that best fit your vision.
  • ๐Ÿ–ผ๏ธ Download and edit the chosen design in a tool like Photoshop to extract necessary assets.
  • ๐Ÿ”„ Ensure the header image and other elements are full-width and properly aligned for a responsive design.
  • ๐ŸŒˆ Apply colors and typography from the AI-generated design to maintain consistency in the website's look and feel.
  • ๐Ÿ“ Use a no-code tool like Webflow to build the website, uploading assets and adjusting the layout as needed.
  • โœ๏ธ Utilize Chat GPT to generate content such as headlines, body copy, and even brand names for the website.
  • ๐Ÿ”— Align and position elements to create a cohesive and visually appealing design.
  • ๐Ÿ”„ Test the website's responsiveness across different device sizes to ensure a good user experience.
  • ๐Ÿš€ The entire process from concept to launch can be achieved by leveraging AI and no-code tools, enhancing creative capabilities.

Q & A

  • What is the purpose of using AI tools like midjourney in web design?

    -The purpose of using AI tools like midjourney in web design is to generate artwork, concepts, and layouts, which can then be used to create a visually appealing and functional website.

  • How does the AI tool midjourney work?

    -Midjourney works by allowing users to input text-based prompts into a Discord server, which then generates artwork and concepts based on the keywords and descriptions provided in the prompt.

  • What is the role of Webflow in the website creation process described in the transcript?

    -Webflow is a no-code tool used to build the website. It allows the designer to upload assets, arrange elements, and design the layout of the website without writing any code.

  • How does Chat GPT contribute to the content creation for the website?

    -Chat GPT is used to generate written content for the website, such as headlines, body copy, and brand names, by providing text-based prompts to the AI.

  • What is the significance of using colors in the AI-generated prompts?

    -Colors play a significant role in setting the tone and style of the website. By including specific colors in the AI-generated prompts, the designer can guide the AI to create visuals that match the desired aesthetic.

  • How does the process of evolving the AI-generated prompt work?

    -The process of evolving the AI-generated prompt involves adding or removing keywords, refining the description, and iterating until the AI produces a layout and design that the designer is satisfied with.

  • What steps are taken to ensure the website is responsive?

    -The designer ensures the website is responsive by adjusting elements such as the header image to be full width, aligning text and buttons, and testing the layout on different device sizes.

  • How does the designer extract assets from the AI-generated artwork?

    -The designer uses a design tool like Photoshop to unlock layers and extract specific assets, such as images and typography, by erasing or masking out unwanted elements and using the slice tool.

  • What is the importance of customizing the header and navigation in the website design?

    -Customizing the header and navigation is important as it helps establish the brand identity and provides a consistent user experience across the website, making it easier for users to navigate.

  • How does the designer ensure the website's content is engaging and relevant?

    -The designer ensures the website's content is engaging and relevant by using Chat GPT to generate multiple variations of headlines and body copy, allowing for selection of the most appealing and effective content.

  • What are the benefits of using AI tools in the entire website creation process?

    -The benefits of using AI tools include speeding up the design process, generating creative and unique concepts, and allowing designers to focus on refining and customizing the AI-generated content to fit their specific needs.



๐ŸŒ Building an AI-Generated Website

The video outlines a step-by-step process for creating a fully functional and aesthetically pleasing website using artificial intelligence. It begins with the use of a tool like midjourney, a Discord server, to generate artwork and concepts based on text prompts. The presenter specifies their goal of creating a luxury skincare website for women, incorporating keywords like 'web design', 'AI', 'UI', 'luxury', 'organic', 'modern', and 'peach'. The tool generates various layouts and product images, which are then refined through further prompts. The selected design is downloaded and assets are extracted using Photoshop. The process emphasizes the use of AI to streamline the creation of website elements, from layout to content, using tools like Webflow for building and Chat GPT for generating text content.


๐ŸŽจ Customizing the Website Design

The presenter focuses on customizing the website design using the assets from the AI-generated artwork. They address the need to adjust the header image to span the full width of the page and import various media assets into Webflow. The video demonstrates how to apply a specific color from the design as the background and integrate high-resolution images into the website layout. Typography and button styles are carefully selected to match the design's aesthetic, with adjustments made for alignment, width, and positioning. The presenter also details how to adjust the navigation bar to align with the overall design theme. The customization process includes refining the hero area, selecting appropriate product images, and ensuring a responsive design that adapts to different device sizes.


๐Ÿš€ Finalizing the Website with AI Content

After setting up the website's design and layout, the presenter turns to Chat GPT for generating content. They request three variations of headlines and body copy for the luxury skincare brand's homepage, presented in a table for easy comparison. The chosen headline and body copy are then integrated into the website. Additionally, the presenter asks Chat GPT for brand name suggestions, selecting 'Lumair Luxe' for its evocative sense of radiance and luxury. The final touches include adjusting the main navigation, implementing a three-column layout for product display, and ensuring that all elements, including buttons and logos, are stylistically consistent. The video concludes with a responsive and visually appealing website, ready for launch, highlighting the successful integration of AI tools to enhance the creative process.



๐Ÿ’กArtificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is used to generate a website's artwork, concepts, and content, showcasing how AI can be leveraged in the creative process of web design.


Midjourney is a tool mentioned in the video that is used for creating artwork and concepts through text-based prompts. It operates within a Discord server, allowing users to input prompts to generate ideas for their web design projects. It plays a crucial role in the initial stages of website creation as depicted in the video.


Webflow is a no-code tool for building responsive websites visually. In the video, it is used to construct the website after the AI-generated artwork and concepts have been created. It allows for the easy arrangement of elements and the customization of the website's layout without writing code.

๐Ÿ’กChat GPT

Chat GPT is an AI language model used in the video to generate written content for the website. It is capable of producing various text options, such as headlines and body copy, based on the user's prompts. This tool is integral in automating the content creation process for the website.

๐Ÿ’กLuxury Skincare Website

The term 'luxury skincare website' refers to the type of website the video's host intends to create. It is a website dedicated to selling high-end skincare products and is characterized by its sophisticated design and premium branding. The entire process in the video revolves around building such a website using AI tools.

๐Ÿ’กText-based Prompts

Text-based prompts are the textual instructions or descriptions given to AI tools to guide the generation of content. In the video, the host uses text-based prompts in Midjourney to articulate the vision for the website's design and in Chat GPT to generate website content.

๐Ÿ’กResponsive Design

Responsive design is a web design approach that ensures a website looks good and functions well on any device, regardless of its size. The video emphasizes the importance of creating a responsive website that adapts to different screen sizes, enhancing the user experience across various platforms.

๐Ÿ’กBrand Name

A brand name is the title or name that represents a company or product. In the video, Chat GPT is used to generate potential brand names for the luxury skincare website, with 'Lumair Luxe' being one of the options provided, reflecting a sense of luxury and radiance.


Typography refers to the art and technique of arranging type in a way that makes the text visually appealing and easy to read. In the video, the host carefully selects and adjusts typography to match the luxury aesthetic of the skincare website, emphasizing the importance of font choice and layout in web design.

๐Ÿ’กHex Value

A hex value is a six-digit, three-byte hexadecimal number used in digital design to represent colors. In the video, the host extracts the hex value of a specific color from the AI-generated artwork and applies it as the background color in Webflow, demonstrating how precise color selection can contribute to a cohesive design.


Navigation refers to the menu or system of links on a website that allows users to access different pages or sections. The video script discusses designing a navigation bar for the luxury skincare website, highlighting its importance for user experience and the website's overall functionality.


Building a fully functional and visually stunning website using artificial intelligence.

Utilizing a tool like midjourney for AI-generated artwork and concepts.

Extracting assets from AI-generated designs using a no-code tool like Webflow.

Using Chat GPT to write all website content based on a given prompt.

Starting the design process in midjourney, a Discord server for text-based prompts.

Creating a women's luxury skincare website with specific keywords and color preferences.

Iterating on prompts to evolve the design direction until a preferred layout is achieved.

Downloading and editing the chosen layout in Photoshop to extract assets.

Adjusting the header image to be full-width and aligning other elements in Webflow.

Inserting a light peach color as the background and adding a featured image to the design.

Aligning typography and creating a responsive design that adapts to different browser sizes.

Customizing the button style to match the website's aesthetic with a pill-shaped design.

Generating content and brand name options using Chat GPT for the luxury skincare website.

Selecting and incorporating a brand name that evokes a sense of radiance and luxury.

Completing the website design with custom artwork, responsive layout, and content by Chat GPT.

The entire workflow from start to finish using AI tools and no-code platforms to launch a professional website.

Encouraging viewers to subscribe for more content on design, no-code tools, and AI tools.

Providing links to the tools used in the video for immediate application by the viewers.

Inviting questions and engagement in the comments section for further discussion on the topic.