WHY I SWITCHED TO ADOBE EXPRESS (from CANVA)

Rob Balasabas
31 Oct 202209:14

TLDRIn this video, Rob balasavis explains why he transitioned from using Canva to Adobe Express for all his graphic design needs. He highlights five key reasons for his switch: 1) Access to over 20,000 licensed fonts through Adobe Fonts, which also includes AI assistance for font pairing; 2) Integration with Adobe Stock, providing a diverse library of royalty-free images, videos, and music; 3) Adobe Express being part of the Creative Cloud suite, offering a comprehensive set of creative tools; 4) The introduction of a content scheduler within Adobe Express, allowing users to design and schedule social media posts across various platforms from a single interface; and 5) The multi-page feature, which simplifies the process of re-purposing designs for different social media dimensions. Additionally, he mentions the supportive Adobe Express community with almost 100,000 members. Rob also shares his experience as an Adobe Express Ambassador and invites viewers to join the conversation and ask questions about the platform.

Takeaways

  • ๐Ÿ“ Adobe Express offers a free account setup with no credit card required, providing access to a wide range of graphic design templates.
  • ๐Ÿ”  Over 20,000 licensed fonts are available through Adobe Fonts, which is included in the Adobe Express account, enhancing branding and design aesthetics.
  • ๐Ÿง‘โ€๐Ÿ’ป Adobe Express is integrated with Adobe Stock, giving users access to a vast library of diverse and licensed images, videos, music, and more for their designs.
  • ๐ŸŒ As part of the Adobe Creative Cloud suite, Adobe Express users gain access to multiple creative tools, including Photoshop, Illustrator, and Premiere Pro.
  • โฐ The content scheduler feature in Adobe Express allows users to design and schedule social media posts directly from the platform to various social media accounts.
  • ๐Ÿ“‘ The multi-page feature simplifies the process of repurposing designs for different social media platforms by allowing users to duplicate and resize pages easily.
  • ๐Ÿ‘ฅ Adobe Express has fostered a community of almost 100,000 members through their Adobe Express Insiders Facebook group, providing a space for creatives to share and learn.
  • ๐Ÿ”— Adobe Express Ambassadors, like the speaker, are part of a community that shares the benefits and features of the platform, promoting its use among graphic designers.
  • ๐Ÿ“ˆ The platform's AI technology assists in pairing fonts together that work well and look visually appealing in designs.
  • ๐Ÿ“ˆ Adobe Express provides a boot camp for users to learn and improve their graphic design skills using the platform.
  • ๐Ÿ“ˆ The speaker emphasizes the importance of choosing the right tool for one's needs and encourages viewers to explore Adobe Express to see if it suits their requirements.

Q & A

  • Why did Rob balasavis switch from Canva to Adobe Express for his graphic design needs?

    -Rob balasavis switched from Canva to Adobe Express due to several reasons including access to over 20,000 Adobe fonts, integration with Adobe Stock for diverse and licensed images, being part of the Creative Cloud suite, the content scheduler feature, multi-page design capabilities, and the supportive Adobe Express community.

  • What is the significance of having access to Adobe Fonts with over 20,000 license fonts in Adobe Express?

    -Access to Adobe Fonts with over 20,000 license fonts is significant because it provides a vast selection for branding and design purposes. It also includes AI assistance for pairing fonts, which enhances the design process without additional costs.

  • How does Adobe Stock benefit users who switch from Canva to Adobe Express?

    -Adobe Stock benefits users by providing a library of diverse, licensed stock images, videos, music, and illustrations that can be safely used in designs without the risk of copyright infringement.

  • What is the Creative Cloud and how does it enhance the Adobe Express experience?

    -The Creative Cloud is Adobe's suite of tools for creative design needs, including Photoshop, Illustrator, Acrobat Pro, Premiere Pro, and more. It enhances the Adobe Express experience by providing access to multiple tools for various creative projects.

  • Can you explain the Adobe Express content scheduler feature and its advantages?

    -The Adobe Express content scheduler allows users to design graphics and social posts within Adobe Express and then connect their account to social media platforms like Instagram, Facebook, Twitter, and LinkedIn to schedule posts directly. This feature streamlines the process of content creation and posting, keeping everything in one place.

  • What is the multi-page feature in Adobe Express and how does it simplify the design process?

    -The multi-page feature in Adobe Express enables users to create a single design and then easily duplicate and resize it for different social media platforms and formats, such as Instagram, LinkedIn, Pinterest, and YouTube. This simplifies the process of repurposing content for various platforms.

  • What kind of community support does Adobe Express offer to its users?

    -Adobe Express offers a community support through the Adobe Express Insiders Facebook group, which has nearly 100,000 members. It is a private but free group where creatives can learn from each other, share inspiration, and discuss designs.

  • Is there a cost associated with using the Adobe fonts available in Adobe Express?

    -No, there is no additional cost for using the Adobe fonts available in Adobe Express. They are included as part of the service, allowing users to access a wide range of fonts for their designs.

  • How does the diversity of Adobe Stock images benefit users from different backgrounds and ethnicities?

    -The diversity of Adobe Stock images benefits users by providing a wide range of images that represent people from various backgrounds and ethnicities. This allows for more inclusive and representative designs, which is particularly important for creators like Rob who come from underrepresented groups.

  • What is the process for setting up an Adobe Express account according to the video?

    -According to the video, setting up an Adobe Express account is free and does not require a credit card. Users can sign up through the Adobe Express landing page, which is linked in the video description.

  • What role does Rob balasavis play within the Adobe Express community?

    -Rob balasavis is an Adobe Express Ambassador, which means he is part of a community that promotes and supports the use of Adobe Express, sharing his experiences and insights with others.

Outlines

00:00

๐ŸŽจ Switching to Adobe Express for Graphic Design

Rob balasavis introduces his transition from Canva to Adobe Express for all his graphic design needs. He emphasizes the importance of choosing the right tool for one's design work and encourages viewers to try Adobe Express, offering an affiliate link for account setup. Rob discloses his affiliation as an Adobe Express Ambassador and shares his enthusiasm for the community. The video promises to delve into five main reasons behind his switch to Adobe Express, starting with the vast font library available through Adobe Fonts, which includes over 20,000 licensed fonts and AI assistance for font pairing.

05:04

๐ŸŒ Adobe Express: Features and Community

The second paragraph continues to elaborate on the benefits of Adobe Express. It covers the platform's integration with Adobe Stock, providing users access to a wide array of licensed images, videos, music, and more, which is particularly beneficial for avoiding copyright issues. The paragraph also highlights the platform's connection to the Creative Cloud suite, offering a comprehensive set of tools for various design needs. Additionally, the introduction of Adobe Express's content scheduler is discussed, allowing users to design and schedule social media posts across multiple platforms directly from the app. The multi-page feature is another point of discussion, which simplifies the process of reusing and resizing designs for different social media formats. Lastly, the paragraph talks about the Adobe Express community, a Facebook group of nearly 100,000 members, where creatives can share, learn, and find inspiration from each other.

Mindmap

Keywords

๐Ÿ’กAdobe Express

Adobe Express is a graphic design platform developed by Adobe Inc. that allows users to create a variety of visual content such as logos, banners, social media posts, and more. In the video, Rob balasavis explains why he switched from Canva to Adobe Express for all his graphic design needs, highlighting its integration with Adobe's suite of tools and its diverse features.

๐Ÿ’กFonts

Fonts refer to different types and styles of text used in graphic design. They play a significant role in branding and the overall look of a graphic. In the video, Rob emphasizes the importance of fonts and mentions Adobe Fonts, which offers over 20,000 licensed fonts to Adobe Express users, enhancing the customization and professional appeal of their designs.

๐Ÿ’กAdobe Stock

Adobe Stock is a library of stock images, videos, and other media that can be used in designs. It is mentioned in the video as a valuable resource for Adobe Express users, providing a wide range of royalty-free and licensed content. Rob appreciates the diversity of the images available, which represent various backgrounds and ethnicities, making it a comprehensive resource for inclusive design.

๐Ÿ’กCreative Cloud

Creative Cloud is a suite of software and services by Adobe that caters to various creative needs, including photo editing, video production, and graphic design. Rob explains that Adobe Express is part of the Creative Cloud, which means users have access to multiple tools like Photoshop, Illustrator, and Premiere Pro, offering a comprehensive solution for all creative projects.

๐Ÿ’กContent Scheduler

The Content Scheduler is a feature within Adobe Express that allows users to schedule their social media posts across various platforms directly from the Adobe Express platform. This tool streamlines the process of posting content by enabling users to plan and automate their social media presence, as demonstrated in the video.

๐Ÿ’กMulti-page

The multi-page feature in Adobe Express enables users to create multiple versions of a design for different social media platforms or formats, all within a single project. This feature simplifies the process of repurposing a single design into various sizes and orientations, which is particularly useful for social media content creation.

๐Ÿ’กCommunity

The Adobe Express community, specifically the Adobe Express Insiders Facebook group, is a platform where users can connect, share ideas, and learn from each other. Rob highlights the value of this community in fostering creativity and providing support, which is an important aspect of the Adobe Express user experience.

๐Ÿ’กBranding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. In the context of the video, Rob discusses how fonts and design choices in Adobe Express can significantly impact a brand's visual identity, especially in creating recognizable and consistent graphics for platforms like YouTube.

๐Ÿ’กArtificial Intelligence (AI)

AI, as mentioned in the video, is used within Adobe Express to assist users in pairing fonts together that work well aesthetically. This feature leverages AI technology to enhance the design process by automating certain creative decisions, making it easier for users to create visually appealing graphics.

๐Ÿ’กSocial Media Posts

Social media posts are the individual pieces of content shared on social media platforms. In the video, Rob talks about using Adobe Express to design various types of social media posts, emphasizing the platform's ability to create content tailored for different platforms and formats.

๐Ÿ’กYouTube Thumbnails

YouTube thumbnails are the small preview images that represent a video on YouTube. They are crucial for attracting viewers to click on the video. Rob discusses the importance of creating eye-catching thumbnails using Adobe Express and how the platform's features help in designing thumbnails that stand out.

Highlights

Rob balasavis shares his reasons for switching from Canva to Adobe Express for all his graphic design needs.

Adobe Express offers a free account setup with no credit card required, providing access to a wide range of graphic design tools.

Adobe Fonts gives users access to over 20,000 licensed fonts, enhancing branding and design quality.

Adobe Stock provides a library of diverse, royalty-free images, videos, music, and templates for design projects.

Adobe Express is part of the Creative Cloud suite, offering integration with other Adobe tools like Photoshop and Illustrator.

The new Adobe Express content scheduler allows users to design and schedule social posts directly from the platform.

The multi-page feature in Adobe Express simplifies the process of repurposing designs for different social media platforms.

Adobe Express has a strong community with almost 100,000 members in their Adobe Express Insiders Facebook group.

Rob is an Adobe Express Ambassador and part of a fantastic community, which influenced his switch from Canva.

Adobe Express provides AI assistance for pairing fonts together for visually appealing designs.

The platform offers a boot camp for users to learn and improve their graphic design skills with Adobe Express.

Users can create various types of graphics such as flyers, logos, banners, social posts, and stories using Adobe Express templates.

Adobe Express allows for the design of graphics directly on the cloud or mobile apps, offering flexibility and convenience.

The platform's diverse image library ensures good representation of different backgrounds and ethnicities, which is important for inclusive branding.

Rob encourages viewers to set up an account with Adobe Express to explore its features and determine if it's the right tool for them.

Adobe Express Insiders community provides a space for creatives to share inspiration, designs, and learn from each other.

The switch to Adobe Express is also attributed to the platform's ability to cater to diverse design needs with its comprehensive set of tools.