i bought a random website for $4000 on flippa

leonardo the iii
18 May 202406:42

TLDRThe speaker shares their experience of purchasing a niche astrology blog site on Flippa for $4,000, despite being unfamiliar with the topic. They highlight the importance of due diligence, mentioning the use of paid tools to check for AI-generated content and the value of understanding the site's content quality. The summary also touches on the potential for passive income through building a portfolio of such sites, the cost-effectiveness of hiring writers and tech personnel from countries like Pakistan and the Philippines, and the appeal of this venture as a low-risk, high-reward business opportunity.


  • ๐Ÿ’ฐ The narrator purchased a website for $4,000 on Flippa, a platform for buying and selling websites.
  • ๐Ÿ”ฎ The website is in the astrology and spirituality niche, which the narrator is unfamiliar with.
  • ๐Ÿ“ˆ The site was already generating an average of $120 per month for the past 8 months before the purchase.
  • ๐Ÿ’ผ The typical price for a website is around three times the yearly profit, making the purchase price reasonable.
  • ๐Ÿ“š The narrator was selective and bought the course to learn about website buying and management.
  • ๐Ÿ“˜ The narrator invested in an expensive course costing $2,300 and another $400 course to learn about website management.
  • ๐Ÿšซ The courses advise buying a first site under $1,000 to minimize risk, but the narrator exceeded this recommendation.
  • ๐Ÿ” The narrator thoroughly investigated the website before purchasing to ensure its quality and legitimacy.
  • ๐Ÿค– The importance of checking for AI-generated content on blog sites was highlighted, with tools suggested to verify content authenticity.
  • ๐Ÿ“ The narrator suggests starting by writing articles yourself to understand what makes a good article before outsourcing.
  • ๐ŸŒ The potential of building a portfolio of websites for passive income was discussed, with hiring freelancers as a strategy.
  • ๐Ÿ’ก The narrator is excited about the new business venture and sees it as a safer, lower-risk option compared to e-commerce sites.

Q & A

  • What is Flippa and what is its purpose?

    -Flippa is a marketplace or brokerage platform for buying and selling websites. It allows individuals to purchase existing websites and potentially generate income from them.

  • What type of website did the speaker purchase and what was its niche?

    -The speaker purchased a blog-type website focused on astrology, spirituality, and zodiac signs, a niche they were not familiar with prior to the purchase.

  • How much was the website making before the speaker bought it and what was the average sale price for similar sites?

    -Before the purchase, the website was making an average of $120 a month. The average sale price for similar sites is about three times the yearly profit.

  • What advice does the speaker give for someone new to buying websites on Flippa?

    -The speaker advises new buyers to start with sites costing less than $1,000 to minimize risk while learning the process. They also recommend taking courses to learn about buying and managing websites.

  • How much did the speaker spend on courses to learn about buying websites and what was the content of these courses?

    -The speaker spent $2,300 on one course and $400 on another, both teaching how to buy, renovate, and build up a portfolio of websites to generate passive income.

  • What is the importance of checking for AI-generated content when buying a blog-type website?

    -Checking for AI-generated content is crucial because the value of a blog-type website largely depends on the quality of its articles. AI-generated content may not be as valuable as human-written content.

  • What tools can be used to check if the content on a website is AI-generated?

    -There are paid tools available that can analyze text to determine if it's AI-generated. The speaker recommends using a paid tool for more accuracy, although they do not recall the name of the specific tool they used.

  • What is the speaker's strategy for managing the content on the website they purchased?

    -The speaker plans to hire writers from platforms like Upwork or from countries where labor is cheaper, such as Pakistan or the Philippines, to create high-quality articles for the website.

  • What are the benefits of buying a website according to the speaker?

    -The benefits include the potential for generating passive income, the ability to learn and grow a portfolio of websites, and the relative safety and lower risk compared to other types of online businesses like e-commerce.

  • Why did the speaker choose to get into blog-type websites instead of e-commerce sites?

    -The speaker chose blog-type websites because they are simpler, have lower overhead, and require less upfront investment. They also offer a safer and lower-risk entry into the online business world compared to e-commerce sites.

  • What is the potential downside of buying a more expensive website for generating passive income without proper knowledge?

    -The potential downside is that without proper knowledge, one might make poor decisions that could lead to financial loss. It's important to learn and understand the business before investing in more expensive websites.



๐Ÿ’ฐ Investing in a Niche Blog Site

The speaker discusses their recent purchase of a blog-style website in the astrology and spirituality niche for $4,000 through a brokerage called Flipper. Despite being unfamiliar with the niche, they were attracted by the site's revenue history, which averaged around $120 per month for the past 8 months. They justify the purchase by explaining the typical market value for such sites, which is about three times the yearly profit. The speaker also shares their learning journey, mentioning two courses they bought to understand the business better, one for $2,300 and another for $400. They emphasize the importance of due diligence when buying a website, especially checking for AI-generated content, and suggest starting with a low-cost site to minimize risk. The speaker outlines a strategy for building up a portfolio of such sites to generate passive income, mentioning the potential to hire cheap labor for content creation and management, particularly from countries like Pakistan and the Philippines.


๐Ÿš€ Scaling Passive Income with Website Investments

The speaker continues by discussing the potential for scaling passive income through website investments, highlighting that sites can be bought for substantial amounts, even millions, and generate significant passive income based on their yearly profits. They mention the possibility of purchasing a site for a large sum, such as $100,000, that could yield $3,000 per month in passive income. The speaker advises learning the ropes before investing in more substantial sites to avoid mistakes. They also contrast blog sites with e-commerce sites, noting that blogs are lower risk, simpler to manage, and have fewer overheads, unlike e-commerce sites that require constant attention to inventory and other complexities. The speaker encourages interested individuals to explore Flippa to find opportunities and suggests starting with inexpensive sites to learn the business before scaling up.




Flippa is an online marketplace for buying and selling websites. It serves as a platform where individuals can trade digital assets, including blogs, e-commerce sites, and other online businesses. In the video's context, the narrator mentions purchasing a website through Flippa for $4,000, indicating its role as a brokerage for such transactions.

๐Ÿ’กBlog type site

A blog type site refers to a website that primarily consists of written articles or posts, often arranged in a chronological order with the most recent content appearing first. The video script describes the purchased website as a blog type site in the astrology and spirituality niche, emphasizing the importance of the articles as the main content of the site.


In the context of the video, a niche refers to a specific, specialized market segment. The narrator mentions that the website they bought is in an astrology and spirituality niche, which means the content and audience are focused on a particular subject matter rather than being general.

๐Ÿ’กZodiac sign

Zodiac sign is a term used in astrology to represent the position of the sun at the time of a person's birth, believed to influence their personality and other characteristics. The video mentions the website is related to zodiac signs, indicating that it likely contains content about astrology and horoscopes.


Profit in the context of the video refers to the income or earnings generated by the website. The narrator discusses the website's profit as a factor in determining its value, stating that it was making around $120 a month before the purchase.

๐Ÿ’กYearly profit

Yearly profit is the total earnings of a website over the course of a year. It is used as a benchmark to calculate the selling price of a website, with the average being three times the yearly profit, as mentioned in the script.


Content in the context of the video refers to the articles and information presented on the website. The narrator advises checking the quality of the content, as it is a significant part of what is being purchased when acquiring a blog type site.

๐Ÿ’กAI content

AI content refers to articles or written material generated by artificial intelligence rather than human writers. The video script warns about the prevalence of AI-generated content on some websites, suggesting that it may not be as valuable or high-quality as human-written articles.

๐Ÿ’กPassive income

Passive income is money earned with little to no effort by the recipient. In the video, the narrator discusses the potential for websites to generate passive income, especially when tasks such as content creation and site management are outsourced to others.


Upwork is a platform where businesses and individuals can hire freelancers for various tasks, including writing, editing, and technical work. The video mentions Upwork as a place where one could hire cheap labor for website maintenance and content creation.


In the context of the video, a portfolio refers to a collection of websites or digital assets owned by an individual or a company. The narrator talks about building a portfolio of websites as a business strategy to increase passive income.

๐Ÿ’กE-commerce site

An e-commerce site is a type of website that facilitates online transactions and the sale of goods or services. The video contrasts e-commerce sites with blog type sites, noting that the former involves more complexity, risk, and upfront costs.


Purchased a blog-style website for $4,000 on Flippa, a brokerage for buying and selling websites.

The website is in the astrology and spirituality niche.

The site was already generating an average of $120 a month for the past 8 months.

Paid $4,000 for a website that was making $100 a month, which is above the average market price.

Invested in a course to learn about buying and renovating websites.

Spent $2,700 on courses to educate oneself on website buying and management.

Recommendation to start with a low-cost website under $1,000 to minimize risk.

Investigated the website thoroughly before making the purchase.

The importance of checking for AI-generated content on blog sites.

Using paid tools to verify the authenticity of content on a website.

The value of reading through articles to assess the quality of content.

Learning to write articles before outsourcing to understand the process better.

Hiring writers and tech people from platforms like Upwork or from countries with lower costs.

The potential for passive income through building a portfolio of websites.

The option to buy websites with high passive income on Flippa.

The lower risk and simplicity of blog sites compared to e-commerce sites.

The ability to plan content in advance and upload it gradually.

The complexity and risks associated with e-commerce sites.