Why 99% of Faceless Channels fail (YOUTUBER EXPLAINS)

InVideo For Content Creators
12 Dec 202308:42

TLDRThis video reveals why 99% of faceless YouTube channels fail and offers insights on achieving success. The creator, with experience growing 20 channels since 2017, dispels the myth of quick riches and emphasizes the importance of understanding YouTube's algorithm and analytics. The key to success lies in quality content, strategic outsourcing, and diversifying income beyond AdSense through affiliate marketing. The video promises a series on mastering faceless channels, from inception to profitability.

Takeaways

  • 😀 Most faceless YouTube channels fail because people think they're an easy way to get rich quick, which is a misconception.
  • 💰 Making significant income from a faceless YouTube channel is possible but not immediate; it requires substantial effort or investment.
  • 🔍 Expectations should be realistic; don't expect to make thousands of dollars right away with minimal effort.
  • 📈 Success in YouTube requires understanding the platform and its algorithm, not just outsourcing video production.
  • 💼 Outsourcing everything from the start can be costly and may not yield immediate returns, often leading to failure.
  • 🎬 High-quality content is crucial; viewers won't engage with low-quality videos, hindering growth and monetization.
  • 📊 Learning the YouTube analytics is key to understanding viewer preferences and optimizing content for better performance.
  • 💬 Starting by doing everything yourself can provide a deeper understanding of the platform and help in making better decisions when outsourcing.
  • 💸 Diversifying revenue streams beyond AdSense, such as through affiliate marketing, can be more lucrative.
  • 🔗 Affiliate marketing can provide significant income from a single video if viewers use your unique links to make purchases.
  • 🚀 Setting realistic expectations and understanding the YouTube platform are crucial for avoiding the fate of the 99% of faceless channels that fail.

Q & A

  • Why do most faceless YouTube channels fail according to the video?

    -Most faceless YouTube channels fail because people think they are an easy way to get rich quick online, which is a misconception. They often expect to make significant money quickly without understanding the effort required to grow a channel.

  • What is the speaker's experience with faceless YouTube channels?

    -The speaker started creating faceless YouTube channels in 2017 and has grown over 20 such channels, some of which have failed while others have been successful, with two of them earning over $100,000.

  • What is the common misconception about faceless YouTube channels?

    -The common misconception is that faceless YouTube channels can be quickly and easily monetized by outsourcing all aspects of video production, leading to high earnings without much effort.

  • What are the two choices for growing a faceless YouTube channel successfully?

    -The two choices are either putting a lot of work and time into every part of the video making process yourself or spending a lot of money outsourcing each component of the video making process.

  • What is the minimum requirement for a YouTube channel to be monetized?

    -To be monetized, a YouTube channel needs 1,000 subscribers and 4,000 watch hours or 10 million short views.

  • Why is it not advisable to outsource everything from day one?

    -Outsourcing everything from day one is not advisable because it can be very costly and you may not understand how YouTube works, which is crucial for making strategic decisions about video content, titles, thumbnails, and editing.

  • What is the speaker's advice for someone starting a faceless YouTube channel?

    -The speaker advises starting by doing everything yourself to learn the YouTube algorithm and platform, which will help in making better decisions when you eventually outsource.

  • What is the role of YouTube analytics in growing a faceless YouTube channel?

    -YouTube analytics is crucial as it provides insights into who is watching the content, what titles people like, what style of thumbnail works, and what other videos the audience is watching, essentially guiding how to get more views.

  • What are the costs associated with outsourcing video production for a faceless YouTube channel?

    -The costs can range from $100 to $150 per video, especially for high-quality videos, which include hiring a script writer, voiceover artist, video editor, and potentially a graphic designer for thumbnails.

  • How can faceless YouTube channel creators make money beyond AdSense?

    -Creators can make money through affiliate marketing, where they promote a product or service in their videos and earn a commission if a viewer uses their affiliate link to make a purchase.

  • What is the speaker's final advice for those looking to succeed with a faceless YouTube channel?

    -The speaker advises setting realistic expectations, understanding the YouTube platform and analytics, and exploring revenue streams beyond AdSense, such as affiliate marketing.

Outlines

00:00

📈 The Reality of Success in Faceless YouTube Channels

The speaker shares their experience starting faceless YouTube channels since 2017, highlighting the misconception that these channels offer a quick path to wealth. They emphasize that success requires significant effort or investment, dispelling the myth of easy money through outsourcing. The reality of growing a channel is compared to well-known YouTubers' struggles, and the importance of understanding YouTube's algorithm and analytics is underscored. The speaker warns against the expectation of immediate profitability, sharing their own journey which took months to become profitable, and stresses the need for a deep understanding of the platform before outsourcing.

05:02

🛠 The Path to Monetization and Growth on YouTube

This paragraph delves into the specifics of monetization on YouTube, explaining the requirements for eligibility and the common pitfalls of outsourcing without understanding the platform. The speaker advocates for starting by creating videos personally to gain insights into what works and what doesn't. They discuss the costs associated with outsourcing and the potential use of AI tools to assist in the video creation process. The paragraph also introduces affiliate marketing as an alternative revenue stream, explaining how it works and its potential to generate income beyond AdSense. The speaker encourages viewers to sign up for affiliate networks and to integrate affiliate marketing into their YouTube strategy to avoid relying solely on AdSense and to increase the chances of success.

Mindmap

Keywords

Faceless YouTube channels

Faceless YouTube channels refer to channels where the creator's face is not shown in the videos. These channels focus on content rather than the personality of the creator. In the video, the speaker explains that many people fail with these channels because they believe it's an easy way to get rich quickly without understanding the hard work involved.

Rich quick

The term 'rich quick' implies achieving wealth rapidly and with little effort. The video script mentions that people often enter the world of faceless YouTube channels with this misconception, expecting to earn substantial income without the necessary investment of time and effort.

Outsourcing

Outsourcing in the context of YouTube channel management refers to hiring external services, such as scriptwriters, voiceover artists, and video editors, to create content. The script warns against the immediate outsourcing of all tasks without first understanding the platform, which can lead to failure.

Monetization

Monetization on YouTube means earning revenue from the platform, typically through AdSense. The video explains that achieving monetization requires meeting certain thresholds, such as 1,000 subscribers and 4,000 watch hours, and that many faceless channels fail to reach these benchmarks.

YouTube algorithm

The YouTube algorithm is the system that YouTube uses to recommend videos to its users. Understanding this algorithm is crucial for growing a channel, as it determines visibility and audience engagement. The speaker emphasizes the importance of learning this algorithm for success.

YouTube analytics

YouTube analytics provide insights into audience behavior, video performance, and other key metrics. The script mentions that understanding analytics is vital for making informed decisions about video content, titles, and thumbnails to attract more viewers.

Affiliate marketing

Affiliate marketing is a method of earning commissions by promoting products or services through unique affiliate links. In the video, the speaker suggests that affiliates can be a significant source of income for YouTubers, especially for faceless channels, as an alternative to relying solely on AdSense.

AdSense

AdSense is Google's advertising program that allows content creators to earn money from ads displayed on their videos. The script points out that many faceless YouTube channels fail because they depend too heavily on AdSense without exploring other revenue streams like affiliate marketing.

High-quality videos

High-quality videos are those that are well-produced, engaging, and provide value to the viewer. The video emphasizes the importance of creating high-quality content to attract and retain subscribers, which is essential for the growth and success of a YouTube channel.

AI tool

An AI tool, as mentioned in the script, is a software that can automate certain aspects of video creation, such as voiceover, editing, and visuals. The speaker suggests that using such tools can help in the gradual process of automating a faceless YouTube channel while still allowing for customization.

Profitability

Profitability refers to the state of generating more income than expenses, thus making a profit. The script describes the journey to profitability for a faceless YouTube channel, noting that it can take several months and requires an initial investment.

Highlights

99% of faceless YouTube channels fail due to misconceptions about quick success.

The speaker has grown over 20 faceless YouTube channels since 2017.

Faceless channels require significant effort or investment, similar to traditional businesses.

Expectations of immediate wealth from YouTube are unrealistic.

The YouTube algorithm is the same for faceless channels as for personal channels.

It takes time and multiple videos to become profitable on YouTube.

Outsourcing everything from the start can be costly and ineffective.

Understanding YouTube analytics is crucial for channel growth.

Creating videos yourself initially helps to learn the platform and its analytics.

High-quality videos are essential for attracting viewers and subscribers.

Outsourcing can be gradual, starting with some aspects and expanding as needed.

Affiliate marketing can provide income beyond AdSense for faceless channels.

Affiliate commissions can be a significant source of revenue.

Understanding how to make money outside of AdSense is key to success.

Many faceless channels fail because they rely solely on AdSense and quit too soon.

Setting realistic expectations is important for long-term success.

The video is the first in a series on faceless YouTube channels.