Creating AI Generated Logos Using MidJourney

Matt Wolfe
26 Jan 202314:39

TLDRThe video tutorial by Matt Wolf from Wolfman Coffee demonstrates how to create AI-generated logos using MidJourney, a generative art tool. Matt shares his process of generating logo concepts for companies like Wolfman Coffee and Future Tools, emphasizing the tool's proficiency in logo design. He also discusses the integration of MidJourney with Discord for organized testing and iteration. The video showcases various design prompts and techniques, such as using 'minimal vector', 'simple and flat', and even styles inspired by iconic designers like Paul Rand and Saul Bass. Matt also addresses MidJourney's limitations with text and demonstrates how to refine the logos using Canva, including tips for achieving a transparent background for the final logo design. The tutorial concludes with resources for further exploration into generative art and AI design tools.


  • ๐ŸŽจ **Using MidJourney for Logos**: MidJourney is particularly good at generating logo designs, which can be tweaked to get the text right.
  • ๐Ÿค– **Integrating MidJourney Bot**: The MidJourney bot can be added to a personal Discord server for easier management of AI-generated content.
  • ๐Ÿ“ **Setting Up Channels**: Create different channels in Discord for various tests to keep AI generations organized.
  • ๐Ÿ–Œ๏ธ **Prompting for Design**: Use specific prompts to guide MidJourney in creating logos, such as 'minimal vector', 'simple and flat', and 'Japanese style'.
  • ๐Ÿšซ **Ignoring Text**: Initially ignore the text in MidJourney's output as it's not great with text, but focus on the logo's visual elements.
  • ๐Ÿ” **Iterative Process**: Expect to go through several iterations to refine the design until it meets your satisfaction.
  • ๐ŸŒŸ **Upscaling Designs**: Select promising logo concepts and upscale them for a closer look and further refinement.
  • ๐ŸŽจ **Experimenting with Styles**: Try different styles like gradients, iconic designer styles (Paul Rand, Saul Bass), and mascots for various logo concepts.
  • ๐Ÿ“ **Vector Art**: Use vector art for a clean and scalable logo design, which is especially important for logos.
  • โœ‚๏ธ **Post-Processing**: Use tools like Canva for final touches, such as adding text, adjusting colors, and removing backgrounds.
  • ๐Ÿ”„ **Transparency and Format**: Download logos as PNG files for transparent backgrounds, ensuring the final product is ready for various uses.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is creating AI-generated logos using MidJourney, a generative art tool.

  • How does the MidJourney bot work in the context of the video?

    -The MidJourney bot is integrated into the user's own Discord server, where it can be used to generate logo concepts in response to specific prompts.

  • What are some of the prompts used to generate logo designs for Wolfman Coffee?

    -Some of the prompts used include 'minimal Vector', 'simple and flat', and 'white background' to help generate logos that are closer to the desired design.

  • How does the video suggest improving the text in the generated logos?

    -The video suggests using a tool like Canva to find a close font match and edit the text directly within the platform, or using Photoshop for more detailed adjustments.

  • What is the role of the Discord server in organizing AI generations?

    -The Discord server is used to create different channels for various tests, allowing for the separation and organization of AI generations.

  • What is the significance of using a white background in logo design prompts?

    -A white background ensures that nothing is placed behind the logo, making it easier to focus on the logo design itself without any visual distractions.

  • How does the video address the issue of MidJourney not being great with text?

    -The video acknowledges this limitation and suggests ignoring the text in the initial designs, focusing instead on the logo's visual elements and adjusting the text later in a different program.

  • What is the process for creating a logo for Future Tools as described in the video?

    -The process involves experimenting with different styles such as Japanese style, gradients, and iconic designer styles like Paul Rand and Saul Bass, and then refining the design using Canva or Photoshop.

  • What is the final step to ensure a transparent background for the logo in Canva?

    -The final step is to use the 'remove background' feature in Canva after uploading the logo with a white background, and then download the image as a PNG to maintain the transparent background.

  • How does the video suggest using single letters for logo designs?

    -The video suggests that if a logo only requires a single letter, MidJourney can be quite effective in generating options, and these can be further refined in a program like Canva.

  • What additional resources does the video recommend for those interested in AI Art and Design?

    -The video recommends visiting for curated tools and resources related to generative art, and signing up for a newsletter that provides weekly updates on AI tools, news, and ways to make money with AI.



๐ŸŽจ Logo Creation with Mid-Journey AI

This paragraph introduces the process of creating AI-generated logos using Mid-Journey, a generative art tool. The speaker, Matt Wolf, demonstrates how to generate logo concepts for companies like Wolfman Coffee and Future Tools. Despite Mid-Journey's limitations with text, the tool is effective for creating logo imagery. The tutorial also covers integrating the Mid-Journey bot into a personal Discord server for organized AI generations and offers tips on refining the generated logos with additional prompts and design adjustments.


๐Ÿ” Refining Logo Designs and Text

The second paragraph delves into refining the generated logos and improving the text elements. The speaker discusses the use of iconic designer styles, such as those of Paul Rand and Saul Bass, to influence the AI's design output. It also covers experimenting with different shapes, gradients, and mascots to create unique logo concepts. The paragraph concludes with a demonstration of how to use Canva to adjust and finalize the logos, including changing fonts, colors, and cleaning up the design for a professional look.


๐ŸŒŸ Finalizing Logos and Sharing Resources

The final paragraph focuses on finalizing the logo designs and making them ready for use. It covers techniques for removing backgrounds and ensuring logos have transparent backgrounds when downloaded as PNG files. The speaker also shares resources for further exploration into generative art, including a website,, which curates tools and provides a newsletter with the latest findings in AI, art, and design. The paragraph ends with an invitation to subscribe to the channel and join the newsletter for weekly updates on tools, news, and monetization strategies related to AI.



๐Ÿ’กAI Generated Logos

AI Generated Logos refers to logos created using artificial intelligence. In the video, Matt Wolf demonstrates how to use an AI tool called MidJourney to generate various logo designs. These logos are not manually designed by a human artist but are instead produced by algorithms that understand and create visual elements based on given prompts.


MidJourney is a generative art tool that uses AI to create visual designs. In the context of the video, it is used to generate logo concepts. The tool is highlighted for its effectiveness in creating logo type designs, despite its known limitations with text generation.

๐Ÿ’กDiscord Server

A Discord server is a platform where communities can communicate in real-time using text, voice, and video. In the script, Matt Wolf explains how to integrate the MidJourney bot into a personal Discord server to organize and manage AI-generated logo designs more effectively.

๐Ÿ’กLogo Design

Logo design is the process of creating a visual symbol or icon that represents a company or brand. The video focuses on using AI to assist in this process, showcasing how AI can generate a range of logo concepts that a user can then refine or be inspired by.

๐Ÿ’กRemix Mode

Remix mode, as mentioned in the context of MidJourney, is a feature that allows for the modification or recombination of existing AI-generated designs to create new variations. It is used in the video to refine and improve the generated logo concepts.

๐Ÿ’กWhite Background

A white background in logo design is often preferred as it ensures the logo stands out against various backgrounds and is not obscured by other visual elements. In the video, Matt specifies a white background in his prompts to MidJourney to simplify the design process.

๐Ÿ’กText in Logos

Text in logos refers to the use of words or letters as part of the logo design. The video notes that MidJourney struggles with generating accurate text, but it can be corrected or replaced in post-processing software like Photoshop or Canva.

๐Ÿ’กJapanese Style

Japanese style in the context of the video refers to a minimalistic and simple approach to logo design, often characterized by clean lines and a focus on form and function. This style is experimented with when generating logos for 'Future Tools'.

๐Ÿ’กIconic Designers

Iconic designers are renowned individuals known for their significant contributions to the field of design, creating logos and designs that have become widely recognized. In the video, styles of famous designers like Paul Rand and Saul Bass are used as prompts to generate logo concepts with a similar aesthetic.


Canva is an online design and branding tool that allows users to create visual content, including logos, with ease. In the script, Matt Wolf uses Canva to refine the AI-generated logos by adjusting text, colors, and backgrounds to finalize the designs.

๐Ÿ’กTransparent Background

A transparent background in logo design means that the logo does not have a solid color background, allowing it to be placed over various surfaces without being visually obstructive. The video demonstrates how to achieve a transparent background for the final logo design using Canva's background removal tool.


AI-generated logos can be created using MidJourney, a tool that excels at logo type designs.

MidJourney can be integrated into your own Discord server for personalized AI art tests.

The use of specific prompts like 'minimal vector', 'simple and flat' can help refine the AI-generated logos closer to the desired outcome.

MidJourney's text generation capabilities are limited, but it can be worked around by tweaking the generated images.

Different styles like Japanese or iconic designers' styles can be mimicked using specific prompts to generate unique logo concepts.

Gradients and geometric shapes can be used to create a futuristic look for logos.

The process involves several iterations to achieve the desired logo design.

Canva can be used to finalize the logo by finding close fonts and editing the design directly.

Single letter logos can be effectively created using MidJourney's strengths in generating individual letters.

Background removal and color matching are crucial steps in finalizing the logo design in Canva.

Establishing a brand with elements like 'established 2023' can be added to the logo for a complete look.

Transparency in logos can be achieved by downloading as a PNG and re-uploading into Canva for background removal.

Iterative design is key in AI art, with MidJourney being a valuable tool for logo creation. is a curated list of tools for AI art and design, including those used by the video's presenter.

A free newsletter provides weekly updates on the latest tools, news, and ways to make money with AI.

The video provides a comprehensive guide on creating logos with MidJourney and Canva, emphasizing the importance of iteration.