How To Use Midjourney For Logo Design (Best Prompts)

Arek Dvornechuck
15 Mar 202308:31

TLDRIn this informative video from Ebaq Design, Arek demonstrates how to use Midjourney for logo design. He shares a structured approach to creating prompts for various types of logos, such as mascots, emblems, and letter marks, while avoiding text-heavy designs which Midjourney struggles with. Arek guides viewers on setting up an account, creating a private server on Discord for better control over the design process, and crafting effective prompts that exclude unwanted details like shading for cleaner results. He also emphasizes the importance of using artistic genres, techniques, and references to famous designers to refine the AI's output. The video is packed with practical tips, including how to modify prompts for better outcomes and the use of negative prompts to guide the AI away from undesired elements. Arek concludes by inviting viewers to explore his blog for more examples and prompts, and to consider his book of 50 logo design styles for further inspiration.


  • ๐Ÿ“Œ Start your prompt with a slash to indicate the type of logo you want, such as mascot or letter mark.
  • ๐Ÿค– Specify the subject of your logo, like a robot, and the style you desire.
  • ๐Ÿšซ Use double dashes to exclude unwanted elements, such as 'no shading details'.
  • ๐Ÿ“š Break down your video into different talking points for clarity, like choosing the logo type or setting up your account.
  • ๐Ÿ” Midjourney is not ideal for text-based logos, like word marks featuring only a typeface.
  • ๐Ÿ’ป Set up your account through Discord and create a private server for better control and privacy.
  • ๐Ÿ”‘ Use the Mid Journey bot in your server to start creating logos.
  • ๐Ÿ”„ Running the same prompt multiple times will yield different results, allowing for options and variations.
  • ๐ŸŽจ Refer to artistic genres or famous designers in your prompt to guide the style of the logo.
  • ๐Ÿ“ Describe the artistic technique you want, such as 'one weight line' or 'gradient', to achieve a specific look.
  • ๐Ÿšซ Include negative prompts to tell the AI what not to include in the design.
  • ๐Ÿ“ˆ Use the results as a starting point and further refine them in a vector graphics editor.
  • ๐Ÿ’ก Explore various styles and techniques to find the best fit for your logo design.
  • ๐Ÿ“š Check out additional resources like the speaker's blog and book of prompts for more guidance and inspiration.

Q & A

  • What is the general structure for creating a logo using Midjourney?

    -The general structure starts with a slash, followed by indicating the type of logo (e.g., mascot), the subject of the logo (e.g., a robot), the style, and what to exclude (e.g., no shading details).

  • Why is Midjourney not suitable for creating word marks?

    -Midjourney is not good with text, making it unsuitable for word marks, which are logos that feature only a typeface without any illustrative symbol.

  • How does one set up an account to use Midjourney for logo design?

    -To set up an account, one needs to click 'join the beta', continue to Discord, sign up with an email, and then create a personal server for privacy and efficient work.

  • What is the benefit of creating a personal server on Discord for Midjourney?

    -Creating a personal server allows for privacy and avoids the need to constantly scroll through a busy newbie room with many users.

  • How can one refine the results when creating a letter mark logo with Midjourney?

    -One can refine the results by including more specific keywords such as 'no shading' or 'no realistic photo details' in the prompt.

  • What type of logo can be created using Midjourney, besides a mascot?

    -Besides a mascot, one can create an emblem, illustrative logos, and other types of logos that do not solely rely on text.

  • How can referring to artistic genres improve the logo design process in Midjourney?

    -Referring to artistic genres like psychedelic art, geometric design, or pop art can guide Midjourney to produce logos in the desired style, leading to better results.

  • What is the significance of describing the artistic technique in the prompt?

    -Describing the artistic technique in the prompt helps Midjourney understand the desired visual outcome, resulting in logos that match the specified technique, such as using one weight line or gradients.

  • How can referring to famous designers influence the output of a logo design?

    -Referring to famous designers like Paul Rand or artistic styles associated with them can lead to logos that resemble their signature styles, thus achieving a specific aesthetic.

  • What is the purpose of including negative keywords in the prompt?

    -Including negative keywords tells Midjourney what not to include in the design, helping to avoid unwanted elements and refine the output.

  • Where can one find more examples and prompts for logo design using Midjourney?

    -One can find more examples and prompts on the creator's blog and a book of prompts available on their website for purchase.

  • What is the recommended way to further develop and refine the logos created with Midjourney?

    -The recommended way is to drag the logos to an illustration software, clean them up, vectorize them, and make further tweaks to achieve the final design.



๐ŸŽจ Logo Design with Mid Journey: Techniques and Prompts

This paragraph introduces the video's focus on using Mid Journey for logo design. It provides examples of logos created with the tool and outlines a general structure for prompts. The speaker suggests starting with a slash, indicating the logo type (e.g., mascot), the subject (e.g., a robot), and excluding unwanted details (e.g., no shading). The video is structured into five talking points, covering logo types like letter marks, mascots, and emblems, while noting Mid Journey's limitations with text. It also includes instructions for setting up an account and creating a private server on Discord for better control and privacy. The paragraph concludes with a live demonstration of creating a letter mark logo, adjusting prompts for better results, and emphasizing the importance of excluding unwanted details.


๐Ÿ–Œ๏ธ Artistic Styles and Techniques in Logo Design

The second paragraph delves into using artistic genres to influence the style of logos created with Mid Journey. It discusses the effectiveness of referring to styles like psychedelic art, geometric design, and pop art to guide the AI's output. The speaker also highlights the importance of describing artistic techniques such as using one weight line, gradients, and screen printing to achieve different visual effects. Famous designers like Paul Rand and artistic styles associated with artists like Picasso and Mondrian are mentioned as ways to inspire specific design outcomes. The paragraph also emphasizes the value of telling the AI what not to do through negative prompts to refine the design process. The speaker shares additional tips and invites viewers to check out their blog for more examples and a book of prompts for various styles of logo designs.



๐Ÿ’กMid Journey

Mid Journey is an AI tool used for creating logos and other designs. In the video, it is used to generate various types of logos, such as letter marks, mascot logos, and emblems, by interpreting prompts given by the user. It is a key component in the video's demonstration of logo design.

๐Ÿ’กLogo Design

Logo design refers to the process of creating a unique visual symbol or icon that represents a company or brand. The video provides a tutorial on using Mid Journey for this purpose, showcasing different styles and techniques to achieve a desired logo design.


A prompt is a specific request or instruction given to the Mid Journey AI to generate a particular type of design. In the context of the video, prompts are structured with certain keywords and exclusions to guide the AI in creating logos that meet the user's requirements.

๐Ÿ’กMascot Logo

A mascot logo is a type of logo that features a character or symbol to represent a brand. The video discusses how to create mascot logos using Mid Journey, emphasizing the importance of including descriptive keywords to achieve the desired style.


An emblem is a symbolic representation, often used as a logo, that typically includes intricate details and a shield-like shape. The video shows how to generate emblem logos with Mid Journey, using specific prompts to achieve a simple, non-photorealistic design.

๐Ÿ’กArtistic Genres

Artistic genres refer to categories of art that share stylistic characteristics. The video mentions using genres like psychedelic art and pop art to influence the style of logos created by Mid Journey, demonstrating how different genres can yield distinct design outcomes.

๐Ÿ’กArtistic Technique

Artistic techniques are methods or styles used in creating art. The video discusses various techniques such as using one weight line, gradients, and screen printing in logo design. These techniques are incorporated into the prompts to guide the AI in generating logos with specific visual effects.

๐Ÿ’กFamous Designers

The video suggests referencing famous designers like Paul Rand and Piet Mondrian to influence the style of logos created by Mid Journey. By including the names of these designers in the prompt, the AI generates logos that are inspired by their distinctive styles.

๐Ÿ’กNegative Prompts

Negative prompts are instructions given to the AI to avoid certain elements or styles in the design. The video emphasizes the importance of telling Mid Journey what not to include in the logo design, such as 'no shading' or 'not realistic photo,' to refine the output.


Discord is a communication platform where users can join servers to interact with others. In the video, it is mentioned as the platform where Mid Journey operates, allowing users to sign up and create their own server for a more private and personalized experience.


Vector refers to a type of graphic that uses mathematical equations to define geometric shapes and is scalable without losing quality. The video frequently mentions vector graphics in the context of creating clean, scalable logo designs using Mid Journey.


Arek introduces the use of Mid Journey for logo design, showcasing examples as a starting point.

A detailed breakdown of creating different types of logos like mascot, letter mark, and emblem using Mid Journey.

Explanation on setting up a Mid Journey account and creating a private server for better project management.

Demonstration of generating a letter mark logo with specific characteristics like serif font and vector style.

Discussion on the limitations of Mid Journey with text, suggesting its ineffectiveness for word mark logos.

Tips on how to improve logo results by excluding unwanted elements like shading or realistic details.

A look at creating a mascot logo, emphasizing the use of simplicity and minimalism in design.

Creating an emblem logo for a specific group, showing customization of prompts for optimal results.

Exploration of different artistic genres such as psychedelic art and how they impact the style of generated logos.

Techniques for achieving specific artistic effects in logos, like using geometric shapes or flat design.

Recommendation to describe the artistic technique in the prompt for more targeted results, such as line art or gradients.

Introduction of famous designers like Paul Rand to guide the AI in mimicking professional styles.

Highlighting the importance of negative instructions in prompts to refine the output of logo designs.

Arek mentions a resource book '50 plus Styles for logo designs' available on his website, summarizing extensive experimentation with different prompts.

Final encouragement to visit Arek's blog for more examples and prompts used in logo design using Mid Journey.