How to Get MILLIONs FREE Traffic with Flipboard

Julian Goldie SEO

29 Apr 202444:34

TLDRIn this Flipboard master class, Michael Dinich shares his strategies for driving millions of free visitors to his website from Flipboard each month. He discusses the unique nature of Flipboard as a content curation platform that encourages sharing outside its ecosystem, contrasting it with other platforms like Pinterest and Facebook. Michael outlines a step-by-step process for new users to gain traffic, emphasizing the importance of creating and maintaining magazines around high-level topics, posting daily, and repurposing content with new headlines and images to appear fresh. He also highlights the value of engaging with the community by sharing other creators' content, which helps build a following and increases the chances of one's own content being seen. Michael suggests that while it takes about six to seven months to see significant results, the effort is worthwhile, as Flipboard traffic is high quality and converts well. He also talks about the resilience needed as a publisher, especially after experiencing setbacks with Google updates, and the importance of diversifying traffic sources and building an email list for long-term sustainability.

Takeaways

🚀 **Flipboard Traffic**: Michael Dinich achieves 500,000 to over 1 million page views a month from Flipboard by creating and sharing content.
🌟 **Platform Openness**: Unlike other platforms, Flipboard is open to sending traffic to external blogs, making it a unique ally for content creators.
📈 **User Engagement**: Flipboard users actively seek out articles to read, unlike on platforms like Facebook where users have varied interests.
📝 **Content Creation**: The process for gaining traffic from Flipboard involves setting up a profile, creating magazines (topic-based groupings), and regularly posting new content.
🔄 **Repurposing Content**: It's possible to repurpose old content by making slight modifications to the headline and canonical linking back to the original post to make it appear new on Flipboard.
🎯 **Optimization**: To succeed on Flipboard, focus on creating attractive headlines, compelling images, and engaging descriptions to capture users' attention.
📅 **Time to Results**: It typically takes about six to seven months to start seeing significant results from Flipboard, indicating a need for patience and consistency.
🤝 **Community Building**: Building a community on Flipboard involves sharing a mix of your own content and other people's content to increase engagement and following.
🔗 **Diversification**: In light of Google's algorithm updates affecting traffic, leveraging platforms like Flipboard for traffic diversification is crucial for publishers.
📱 **Mobile Optimization**: The Flipboard app allows for easy content sharing and engagement, making it accessible for users to manage on-the-go.
⏰ **Time Investment**: Managing a Flipboard profile can be broken down into short, manageable time slots throughout the day, making it feasible for most people to handle.

Q & A

What is Flipboard and how does it differ from other content platforms?
-Flipboard is a content curation platform where users can discover new blog articles, YouTube videos, images, and various types of content. Unlike other platforms like Pinterest, Twitter, or Facebook that aim to keep users within their ecosystem, Flipboard is more open and encourages sharing content outside of its platform, making it more favorable for content creators.
How much traffic does Michael Dinich typically get from Flipboard per month?
-Michael Dinich averages anywhere from 500,000 to over 1 million page views a month from Flipboard.
What is the step-by-step process to start getting traffic from Flipboard?
-The process involves setting up a Flipboard profile, similar to setting up a Twitter account. This includes picking a name, selecting a hashtag, adding a description, and linking to your website. Then, you create 'magazines' which are like boards on Pinterest, where you group and share content on specific topics.
How often should one post to their Flipboard magazines?
-To maintain activity and engagement, it is recommended to post at least once a day to each of your Flipboard magazines.
Can old content be repurposed for Flipboard?
-Yes, old content can be repurposed, but it should be presented as new content to avoid Flipboard picking up the old publish date, which could limit its potential for traffic.
What is the importance of using compelling headlines and images on Flipboard?
-Flipboard, as a content discovery engine, relies on attracting users with engaging headlines, featured images, and descriptions. Since users are not searching for content like on SEO-driven platforms, it's crucial to capture their attention visually and with compelling text.
How does Flipboard's algorithm treat new content compared to old content?
-Flipboard's algorithm favors new content over old content. If a piece of content is re-shared, Flipboard may pick up the original publish date, which can limit its potential for going viral on the platform.
What is the recommended approach to curating content for Flipboard magazines?
-The recommended approach is to create high-level magazines based on broad topics rather than overly niche ones. It's also beneficial to curate content from other creators in addition to your own, which helps build a community and increases the chances of your own content being seen when shared.
How many magazines would be optimal for a Flipboard profile?
-The optimal number of magazines depends on the size of the website and the amount of content being produced. For a large website with frequent content, up to 25 magazines could be maintained. However, for those publishing less frequently, 5 or 6 magazines might be more manageable.
What is the typical time frame to start seeing results from using Flipboard?
-It typically takes about six to seven months to start seeing significant results from using Flipboard. This time frame allows for building up a following and increasing the profile's traction.
How can Flipboard traffic be leveraged for an email list?
-When Flipboard traffic arrives at a website, it's important to convert this non-owned traffic into an owned asset like an email list. This can be done through strategies like exit-intent pop-ups, inviting sign-ups for push notifications, and encouraging follows on other social media platforms.
What are some strategies to make the most out of Flipboard for driving traffic?
-Strategies include creating 10 magazines and posting fresh content daily, optimizing titles, descriptions, and images to win user clicks, and sharing other people's content to build a community and increase engagement. Additionally, thinking about the interests of your target audience and creating magazines around those interests can help attract the right followers.

Outlines

00:00

🚀 Introduction to Flipboard Traffic Strategy

The video begins with an introduction to a master class on leveraging Flipboard for driving traffic to websites. Michael Dinich shares how he achieves millions of views per month from Flipboard and discusses the unique nature of Flipboard as a content discovery platform. He emphasizes Flipboard's openness to sending traffic to external sites, contrasting it with other platforms like Pinterest and Facebook that tend to retain users within their ecosystems.

05:00

📈 Optimizing Flipboard for Traffic Generation

The discussion moves on to the specifics of setting up a Flipboard profile and creating 'magazines' that act as topic-based boards to group and share content. It's highlighted that maintaining daily activity on these magazines is crucial for driving engagement and traffic. Strategies such as repurposing content with new headlines and images to appear fresh on Flipboard are also covered, along with the importance of not just posting one's own content but also curating relevant content from others to build a community.

10:02

🎯 Content Creation and Audience Engagement on Flipboard

The importance of captivating images, engaging headlines, and concise descriptions is underscored, as Flipboard's users are drawn to content that stands out visually and through compelling storytelling. The strategy of creating high-level magazines to attract a broader audience is discussed, along with the idea of posting daily to keep magazines active. The concept of repurposing evergreen content by making slight modifications to make it relevant to current trends is also introduced.

15:02

🤝 Building a Community and Sharing Others' Content

The speaker shares personal experiences of outsourcing Flipboard management to his children and the effectiveness of building a Flipboard community by sharing a mix of one's own and other people's content. The process of selecting trending topics and reposting related articles to increase engagement and following is explained. The narrative also touches on the potential of Flipboard for various niches and the adaptability required to create appealing content for the platform.

20:03

🔄 Flipboard's Algorithm and Traffic Growth Insights

The conversation delves into the Flipboard algorithm's preference for new content and the strategy of creating clones of popular posts with updated headlines and canonical links to boost their reach. The idea of treating Flipboard as a community-driven platform rather than just a traffic source is emphasized. The content creator also shares insights about Flipboard's account levels, the benefits of the basic profile, and the暂停 of new publisher applications.

25:05

📊 Flipboard's Traffic Quality and Monetization

The speaker discusses the high quality of Flipboard traffic, its potential for email list sign-ups, and good revenue per mille (RPM). The importance of converting Flipboard traffic into an email list and other owned platforms is highlighted. The discussion also addresses the impact of Google's updates on publishers, the resilience shown by diversifying traffic sources, and the freedom content creators have on platforms like Flipboard compared to SEO constraints.

30:06

🌟 Expanding to Other Platforms and SEO Strategies

The video concludes with thoughts on expanding to other platforms like YouTube and TikTok, the potential of these platforms for content diversification, and the importance of creating content that resonates with the target audience's interests. The guest speaker shares personal experiences with Google's algorithm updates, the need for resilience in the face of such challenges, and the importance of building a strong email list for revenue and stability.

35:06

📝 Final Thoughts and Contact Information

The final paragraph provides contact information for Michael Dinich and offers additional resources such as a free SEO strategy session and an SEO course. It emphasizes the importance of taking advantage of current opportunities in online business, diversifying traffic sources, and preparing for future changes in the digital landscape.

Mindmap

Keywords

💡Flipboard

Flipboard is a content curation platform where users can discover and share a variety of content, including blog articles, YouTube videos, and images. In the context of the video, it is used as a tool to drive significant traffic to websites, with the interviewee, Michael Dinich, achieving between 500,000 to over 1 million page views a month from Flipboard.

💡Traffic

In the context of online marketing and the video, 'traffic' refers to the number of visitors a website receives. The video discusses strategies to increase organic traffic to a website, particularly through the use of the Flipboard platform.

💡Content Creation

Content creation is the process of making original content, which can include writing articles, producing videos, or designing graphics. The video emphasizes the importance of creating and sharing content on Flipboard to attract and engage an audience.

💡Social Media Platform

A social media platform is an online service that allows users to create and share content or participate in social networking. The video discusses how Flipboard, as a social media platform, differs from others by being more open to sending traffic to external websites.

💡Niche

A 'niche' in marketing terms refers to a specific segment of the market that a product or service targets. The video talks about finding and creating content for one's niche on Flipboard to attract a dedicated audience.

💡Magazines

On Flipboard, 'magazines' are collections of content around a specific theme or topic. The video describes setting up magazines as a key step in the process of curating and sharing content on the platform.

💡Canonical Link

A canonical link is an HTML attribute that helps search engines understand the preferred version of a webpage to index. In the video, it is mentioned as a technique to clone content while still directing search engines to the original source.

💡SEO (Search Engine Optimization)

SEO is the practice of optimizing content to rank higher in search engine results. The video contrasts the need for SEO in Google with the more relaxed approach on Flipboard, where the focus is on engaging headlines and images rather than keyword optimization.

💡Outsourcing

Outsourcing involves contracting work to an outside individual or company rather than performing it in-house. Michael mentions outsourcing the management of his Flipboard profile, indicating that once the process is established, it can be effectively delegated.

💡Community Building

Community building involves creating an environment where people with common interests can connect and interact. The video highlights the importance of sharing other people's content on Flipboard to build a community and increase engagement.

💡Email List

An email list is a collection of subscribers' contact information used for sending newsletters, promotions, or other updates. The video stresses the importance of converting traffic from platforms like Flipboard into email subscribers as a way to maintain control over one's audience.

Highlights

Michael Dinich shares his strategy for driving millions of free traffic to his website from Flipboard each month.

Flipboard is a content curation platform that drives significant traffic to external blogs, unlike other platforms that aim to retain users within their ecosystem.

The average monthly traffic from Flipboard ranges from 500,000 to over 1 million visitors.

Setting up a Flipboard profile is similar to setting up a Twitter account and involves choosing a name, hashtag, and description.

Creating 'magazines' on Flipboard, which are like boards or groupings of topic ideas, is a key part of the platform's strategy.

It's recommended to post daily to each of your Flipboard magazines to maintain activity and engagement.

Repurposing content by making clones with canonical links back to the original can help to maintain the perception of new content.

Optimizing titles, descriptions, and images is crucial for attracting clicks on Flipboard, similar to YouTube.

Sharing other people's content, in addition to your own, helps to build a community and increase engagement on your profile.

Flipboard can be effectively outsourced, even to those with little experience, as demonstrated by Michael's children managing profiles.

Results from Flipboard traffic can take about six to seven months to materialize, indicating a need for patience and consistent effort.

Flipboard traffic quality is high, with good email sign-ups and revenue per thousand (RPM) similar to other social media platforms.

The importance of converting Flipboard traffic into an email list for more controlled and sustainable traffic is emphasized.

Michael discusses the impact of Google's updates on small publishers and the importance of diversifying traffic sources.

Anecdotal evidence suggests that Google's search quality may be deteriorating, leading users to seek alternative search platforms.

Building a Flipboard presence by curating content that appeals to your audience's interests can attract a niche following.

Following and learning from big publishers in your niche on Flipboard can provide insights into successful content curation.

The potential for Google to face competition from new AI search engines and the importance of being adaptable in online business is highlighted.

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