Turn Strangers into Paying Customers in 48 Hours

Tyson Zahner
19 May 202303:30

TLDRTyson Honor, a seasoned professional in the coaching and consulting industry, introduces a four-step funnel system known as the STM (Speed to Market) formula designed to swiftly convert strangers into high-paying clients without the need for extensive social media presence or constant content creation. This system is particularly beneficial for those who are passionate about helping others but not necessarily skilled in marketing. Honor emphasizes the importance of a simple, reliable system that can be used repeatedly to attract clients. The STM system is not tied to any specific social media platform and is instead focused on leveraging YouTube as a powerful channel for client acquisition. He shares success stories of clients like Michael, Alexandra, and John, who have achieved significant results using this method. Honor invites viewers to a free workshop where they can learn how to implement the STM system into their businesses to start converting strangers into paying customers within 48 hours.

Takeaways

  • ๐Ÿš€ **Efficiency Over Time**: Tyson Honor emphasizes the inefficiency of spending hours on social media to gain clients and instead promotes a more efficient approach.
  • ๐ŸŽฏ **Direct Conversion**: The focus is on turning strangers into high-paying clients within 48 hours, which is a significant shift from traditional, time-consuming methods.
  • ๐Ÿ“ˆ **STM Formula Introduction**: The 'Speed to Market' (STM) formula is introduced as a simple and effective system for coaches and consultants to quickly gain clients.
  • ๐Ÿ“ฑ **Social Media Overload Avoidance**: The method avoids the need for constant social media content creation and the associated time investment.
  • ๐Ÿ› ๏ธ **Simple System Setup**: The STM system is designed to be set up once and relied upon repeatedly, which is appealing for those who dislike complex marketing funnels.
  • ๐Ÿ’ก **Authenticity in Marketing**: The approach is for those who want to work with clients they love without the stress of non-authentic marketing messages.
  • ๐ŸŒ **YouTube as the Channel**: YouTube is highlighted as the most effective and profitable channel for coaches and consultants to attract high-paying clients.
  • ๐Ÿ“Š **Success Stories**: The script shares success stories of clients like Michael, Alexandra, and John, who have achieved significant results using the STM system.
  • ๐Ÿ“š **Free Workshop Offer**: A free workshop is available for those interested in learning how to implement the STM system in their business.
  • ๐Ÿ”‘ **Immediate Implementation**: The takeaway is that attendees of the free masterclass will leave with actionable steps to start converting strangers into clients quickly.
  • ๐Ÿ† **High Ticket Client Acquisition**: The method has proven effective for acquiring high-paying clients, which is the ultimate goal for coaches and consultants.

Q & A

  • What was Tyson's previous strategy for getting clients?

    -Tyson used to try to get clients using organic content, including doing endless Facebook lives and posting organic content on social media.

  • Why did Tyson's previous strategy not yield many clients?

    -Despite having tens of thousands of followers, Tyson's strategy of posting organic content on social media resulted in virtually zero clients.

  • What does the acronym STM stand for?

    -STM stands for Speed to Market, which is a part of Tyson's new system for quickly turning strangers into high-paying clients.

  • What is the main advantage of Tyson's STM system?

    -The STM system is a simple and effective system that doesn't require spending months creating new content or setting up a complicated funnel.

  • Who is the STM system designed for?

    -The STM system is designed for coaches and consultants who are not in love with marketing or for whom marketing is not their strong suit.

  • What is the main focus of the STM system?

    -The main focus of the STM system is to allow coaches and consultants to quickly get clients without spending excessive time on social media or creating new content.

  • What is the channel that Tyson's system uses to attract clients?

    -The STM system uses YouTube as the primary channel to attract and convert total strangers into high-paying clients.

  • What are some examples of success with Tyson's STM system?

    -Examples include Michael landing his first high-ticket client within five weeks, Alexandra landing her first client within a week, and John earning over 50k per month with just 10 clients a month.

  • How can one learn more about Tyson's STM system?

    -One can learn more about the STM system by signing up for the free workshop that Tyson offers.

  • What is the expected outcome of implementing Tyson's STM system?

    -The expected outcome is to start turning total strangers into high-paying clients within 48 hours or less.

  • What is the main point Tyson makes about marketing for coaches and consultants?

    -Tyson emphasizes that coaches and consultants should focus on a simple system that can be relied upon to get new clients, rather than wasting time on non-profit producing activities.

  • Why is it important to have a reliable system for getting clients?

    -Having a reliable system is important because it allows coaches and consultants to focus on their passion for helping others, without the distraction of figuring out marketing.

Outlines

00:00

๐Ÿš€ Transforming Organic Content Struggles into High-Paying Clients

Tyson Honor, a seasoned professional in the coaching and consulting industry, shares his journey of attempting to attract clients through organic content on social media platforms like Facebook. Despite investing considerable time and effort into creating endless posts and conducting numerous Facebook lives, he found the conversion rate to clients to be virtually non-existent. Tyson introduces a new approach that contrasts with the traditional social media marketing grind. He presents a four-step funnel system, the STM (Speed to Market) formula, which is designed to swiftly convert total strangers into high-paying clients without the need for complex funnels, constant content creation, or spending hours daily on social media. The system is particularly beneficial for those who are passionate about helping others but not necessarily skilled in marketing. Tyson emphasizes the importance of a simple, reliable system for consistently acquiring new clients. He also teases the effectiveness of YouTube as a marketing channel for coaches and consultants, citing the success of his clients Michael, Alexandra, and John. Tyson invites viewers to a free workshop where he will explain and demonstrate how to set up the STM system from scratch and attract high-paying clients within 48 hours.

Mindmap

Keywords

๐Ÿ’กCoaches and Consultants

Coaches and consultants are professionals who provide guidance and advice to individuals or organizations. In the context of the video, they are the target audience who are looking for ways to attract clients and grow their businesses. The video suggests that these professionals often struggle with traditional marketing methods and are seeking a more efficient approach.

๐Ÿ’กOrganic Content

Organic content refers to the material posted on social media platforms without the use of paid promotion. It is created to naturally attract the attention of followers and potential clients. In the video, the speaker mentions that despite creating a lot of organic content, they were not able to convert followers into clients.

๐Ÿ’กSocial Media Beast

The term 'social media beast' is a metaphor used to describe the demanding nature of social media platforms that require a constant stream of new content to maintain engagement and visibility. The video emphasizes the effort and time investment required to feed this 'beast,' suggesting that there are more effective ways to attract clients.

๐Ÿ’กHigh Paying Clients

High paying clients are individuals or businesses that are willing to invest significant amounts of money in services such as coaching or consulting. The video's main theme revolves around the strategy of converting strangers into these valuable clients within a short timeframe using a specific marketing funnel.

๐Ÿ’กSTM Formula

STM stands for 'Speed to Market,' which is a formula or method introduced by the speaker, Tyson, to help coaches and consultants quickly turn strangers into paying clients. It is presented as a simple and effective system that does not require extensive content creation or social media management.

๐Ÿ’กFunnel

A marketing funnel is a series of steps that a potential customer goes through, from initial awareness of a product or service to the final purchase. In the video, the speaker discusses a 'four-step funnel' that is part of the STM system, designed to efficiently convert strangers into clients.

๐Ÿ’กYouTube Ads

YouTube ads are a form of online advertising where businesses pay to have their content displayed on YouTube. The video highlights the effectiveness of YouTube as a platform for attracting high-paying clients, with examples of clients who have successfully used YouTube ads to grow their businesses.

๐Ÿ’กMasterclass

A masterclass is an advanced educational session or workshop, often led by an expert in a particular field. In the context of the video, the speaker offers a free masterclass where participants can learn how to implement the STM system and start attracting high-paying clients.

๐Ÿ’กHigh Ticket Client

A high ticket client refers to a customer who purchases a product or service at a high price point. The video provides examples of clients who have landed high ticket clients by using the STM system, emphasizing the potential profitability of this approach.

๐Ÿ’กAuthenticity

Authenticity in marketing refers to the genuine and sincere representation of a brand or individual's values and message. The video suggests that the STM system allows coaches and consultants to avoid inauthentic messaging and instead focus on building relationships with clients they love.

๐Ÿ’กProfitable Channel

A profitable channel is a platform or method through which a business can generate revenue. The video identifies YouTube as a highly effective and profitable channel for coaches and consultants to use in order to attract and convert clients.

Highlights

Tyson's Honor has developed a simple four-step funnel to turn strangers into high-paying clients within 48 hours or less.

The system is called STM, which stands for Speed to Market, designed for coaches and consultants who dislike complex marketing.

STM formula eliminates the need for endless content creation and hours spent on social media.

The method is effective for those who are passionate about helping others but not marketing.

The system is designed to be set up once and relied upon for consistent client acquisition.

The approach avoids non-productive activities like posting organic content on social media platforms.

Tyson's Honor's clients have achieved significant results, such as Michael landing a high-ticket client within five weeks.

Alexandra secured her first client within a week after implementing the STM system.

John is generating over $50k per month with just 10 clients by using the STM system.

The system leverages YouTube as the most effective channel for coaches and consultants to attract clients.

The free workshop teaches how to set up the STM system from scratch.

The masterclass reveals how to land 25 to 30 high-paying coaching clients using the STM system.

The method does not require posting organic content or spending hours on social media DMs.

Participants will learn how to implement the system into their business immediately after the free masterclass.

The masterclass is a click away and promises to deliver actionable strategies for client conversion.

The system is particularly useful for those who dislike complex funnels and prefer authentic messaging.

Tyson's Honor's approach focuses on efficiency and effectiveness in client conversion without wasting time or resources.

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