how to use fonts effectively

8 Apr 202403:21

TLDRThe video script emphasizes the importance of fonts in branding and design, whether for a business or social media. It uses Matilda Jer's brand, derf Avenue, as an example of effective minimalistic design, where simple fonts and shape variations create a strong impression. The speaker recommends using Pixar's tools to experiment with fonts, shapes, and spacing for a perfect fit. For a small business like a coffee shop, the speaker suggests using Pixar's AI image generator for packaging design and choosing simple, readable fonts. The script also highlights the use of fonts in creating mood boards and movie posters, demonstrating how a well-chosen font can enhance the message and aesthetic of a project. The speaker encourages viewers to use Pixar for their design needs and to tag the company on social media.


  • ๐Ÿ” Use fonts to reflect your brand or business accurately.
  • ๐Ÿ“ Minimalistic and simple fonts can be very effective, as demonstrated by Matilda Jer's brand.
  • ๐Ÿ”„ Experiment with font shapes and spacing to achieve a unique look.
  • ๐Ÿšซ Avoid overly complex or distracting fonts that might be hard to read.
  • ๐Ÿ“ For small businesses, consider using AI image generators for product presentations.
  • ๐ŸŽจ Customize text with bending and other effects to fit the brand's aesthetic.
  • ๐Ÿ“š Mood boards can be easily created with the right font choices, enhancing personal branding.
  • ๐ŸŒŸ Choose fonts that resonate with the theme of your project, like a western style for a Beyonce album poster.
  • ๐Ÿ”Ž Use the search bar to find fonts that match specific themes or styles.
  • ๐Ÿ“ˆ Fonts can significantly impact the perception of your brand or project.
  • ๐Ÿ“ฑ Engage with the community by tagging the platform on social media for your projects.

Q & A

  • Why are fonts considered important in branding and business?

    -Fonts are important because they can significantly impact how people perceive your brand or business. They can communicate a lot about your brand's identity, style, and the message you want to convey.

  • What is a common misconception about using fonts in branding?

    -A common misconception is that you need to use flashy or elaborate fonts to make an impression. However, simplicity and minimalism can often be more effective in conveying a brand's message clearly.

  • How can one use Canva's font tools to create a unique logo?

    -One can use Canva's font tools to experiment with different shapes, sizes, and styles of fonts. By adjusting the text and using features like the 'Ben tool' for bending text, you can create a unique logo that stands out.

  • What is the recommended approach when starting a small business and choosing a font for branding?

    -When starting a small business, it's recommended to use simple and readable fonts. This ensures that the brand name is not only visually appealing but also easily understood by the target audience.

  • How can Canva's AI image generator be useful for a small business?

    -Canva's AI image generator can be used to create visually appealing designs for products like coffee bags. It allows for the customization of backgrounds and text, making it easier to create a cohesive brand image.

  • What is the advantage of using a simple font for a business brand?

    -A simple font is advantageous because it is less likely to be distracting or hard to read. It can provide a clean and professional look that is more accessible to a wider audience.

  • How can one create a mood board using Canva?

    -To create a mood board on Canva, you can select photos that resonate with your brand or project and arrange them in a collage. You can also add personal photos to make the mood board more personal and reflective of your vision.

  • What is the significance of choosing the right font for a mood board?

    -The right font can enhance the mood board by aligning with the theme and aesthetic you're trying to convey. It can make the mood board more cohesive and visually appealing.

  • How did the speaker use Canva to create a movie poster for Beyonce's album 'Cowboy Carter'?

    -The speaker used Canva's search bar to find a font that matched the theme of 'Cowboy Carter'. They typed in keywords like 'cowboy', 'Southern', or 'western' to find a font that felt authentic to the album's concept.

  • Why is it important to tag Canva on social media when using their tools for personal or business projects?

    -Tagging Canva on social media helps them to see how their tools are being used by their users. It can also provide exposure for your project and potentially attract more followers or customers.

  • What does the speaker suggest for those who are unsure about which font to choose for their project?

    -The speaker suggests taking your time and exploring the many options available on Canva. They emphasize that there are hundreds of fonts to choose from, so it's important to find one that feels right for your specific project.

  • What is the final call-to-action for viewers of the video?

    -The final call-to-action is to follow Canva on TikTok, subscribe to their YouTube channel for new videos every Monday, and to tag Canva on social media when using their tools for projects.



๐Ÿ”ค The Impact of Fonts on Branding

The paragraph emphasizes the importance of fonts in branding and communication. It suggests that fonts can significantly influence perceptions of a business or personal brand, and that the wrong choice can lead to negative feedback. The speaker proposes using Pixar's font tools to customize and perfect the visual representation of one's brand. The example of influencer Matilda Jer's brand, Derf Avenue, is highlighted for its simplicity and minimalistic approach. The paragraph also touches on the misconception that branding requires extravagance, countering it with the effectiveness of a more restrained and clean design.




Fonts refer to the distinct design and style of typefaces used in printed materials and digital displays. In the video, fonts are emphasized as a crucial element in branding and communication, as they can significantly impact the perception of a business or personal brand. The choice of font can convey professionalism, creativity, or simplicity, depending on its design.


A brand represents the identity of a business or individual, encompassing its values, mission, and the emotional connection it forms with its audience. In the context of the video, the presenter discusses how fonts can be used to effectively represent and reinforce a brand's image, which is vital for businesses and influencers alike.


Minimalism in design is characterized by simplicity and the use of basic elements. The video highlights the minimalistic approach taken by influencer Matilda Jer in her brand 'derf Avenue,' where a simple and clean font is used to convey a strong and memorable brand identity without unnecessary complexity.


In the context of typography and design, shape refers to the visual form and structure of letters and symbols. The video mentions that Matilda Jer plays with the shape of her font, adding a unique 'swerve' to her logo, which is an example of how altering the shape of text can create a distinct and recognizable brand element.

๐Ÿ’กAI Image Generator

An AI image generator is a tool that uses artificial intelligence to create images based on given parameters or descriptions. In the video, the presenter recommends using an AI image generator to design elements such as coffee bags, showcasing how technology can assist in the creative process for branding and marketing materials.

๐Ÿ’กMood Boards

Mood boards are visual collections of images, textures, and colors that communicate a certain atmosphere or theme. They are often used in creative fields to inspire and guide the design process. The video demonstrates how to create a mood board using Pixart, which helps the presenter to visually articulate her vision for a summer theme.

๐Ÿ’กText Spacing

Text spacing refers to the amount of space between characters, words, or lines in a piece of text. The presenter in the video is a perfectionist and pays close attention to text spacing to ensure that the design appears balanced and aesthetically pleasing, which is an important aspect of typography.


Cursive is a style of handwriting where characters are written in a flowing, connected manner. In the video, the presenter mentions cursive as an example of a font style that can be bold and expressive but may also be harder to read or distracting if not used appropriately in branding materials.

๐Ÿ’กBeyonce's Album Cowboy Carter

Beyonce's album 'Cowboy Carter' is used as an example in the video to illustrate how fonts can be chosen to match the theme and mood of a specific project. The presenter created a movie poster for the album using a font that evokes the western genre, demonstrating the power of fonts in conveying the essence of a creative work.


Pixart is mentioned as the platform used by the presenter for various design tasks throughout the video, including creating logos, mood boards, and movie posters. It is portrayed as a versatile tool that offers a wide range of fonts and design features, making it easy for users to bring their creative visions to life.

๐Ÿ’กSocial Media Tagging

Social media tagging is the act of mentioning or including a social media account in a post, which can increase visibility and engagement. The video encourages viewers to tag Pixart on their social media platforms if they use the platform for their projects, as a way to share their work and connect with the community.


Fonts are crucial for branding, whether for business or social media.

The right font can significantly represent your brand or business.

Influencer Matilda Jer's brand, derf Avenue, showcases simplicity and minimalism in font use.

Matilda Jer plays with shape and chooses an average font for her logo.

The use of Pixar's text tool can recreate the swerve in Matilda's logo.

For small businesses, simplicity in font choice can be more effective.

Pixart's AI image generator is recommended for creating product visuals like coffee bags.

Choosing a safe font can prevent readability issues and distractions.

The text can be manipulated for curvature to fit the brand's aesthetic.

Pixart is favored for creating mood boards with ease and a wide selection of fonts.

Personalizing mood boards with photos and the right font can enhance brand identity.

Hundreds of font options are available on Pixar for various project needs.

Using keywords in the search bar can help find the perfect font for a specific theme.

An example of effective font use is the movie poster created for Beyonce's album Cowboy Carter.

Fonts can evoke specific themes or styles, like a western vibe for a movie poster.

The importance of fonts in conveying a brand's message and aesthetic cannot be overstated.

Using Pixar for text and fonts in projects or businesses can simplify the design process.

Tagging Pixar on social media can promote collaboration and showcase effective font usage.