No ONE is ready for what's coming with food prices, it's going to be bad | Redacted w Clayton Morris

24 Apr 202417:56

TLDRThe video discusses the escalating food prices and their potential to double by 2025 in the United States. It highlights a significant increase in food prices since President Biden took office, with a 30% rise overall and even higher increases in some categories. The video also addresses the issue of 'shrinkflation,' where product sizes are reduced while prices remain the same, effectively a hidden tax on consumers. The discussion criticizes the Biden administration's handling of inflation and the economy, suggesting that the administration is out of touch with the realities faced by Americans. It also touches on the political divide, with Democrats and Republicans both expressing concern over inflation, and the impact of these issues on the upcoming 2024 election.


  • πŸ“ˆ **Food Prices on the Rise**: The cost of food is predicted to nearly double by 2025, with some items potentially increasing in value significantly within the next year.
  • πŸ’° **Investment in Food**: The idea of investing in food as a commodity is suggested, with the potential for buying and holding items like rice or alcohol for future sale at a profit.
  • πŸ“Š **Inflation Impact**: Since President Biden took office, food prices have increased by over 30%, which is attributed to various factors including the decline in the value of the US dollar.
  • 😑 **Political Discourse**: There is a discussion around political figures making inaccurate claims about the state of food prices and inflation, highlighting a disconnect between official narratives and public perception.
  • πŸ“‰ **Wage Growth vs. Inflation**: While real wages are reportedly rising, the increase is counteracted by the rate at which prices are growing, leading to a decrease in the real purchasing power of consumers.
  • πŸ›οΈ **Government Messaging**: The Biden administration is attempting to reassure the public about inflation, with a focus on combating the issue and highlighting efforts to stabilize prices.
  • πŸ“Š **Demographic Concerns**: Inflation is a top concern across all demographics in the United States, particularly for younger voters aged 18 to 29.
  • 🍽️ **Real-Life Impact**: Businesses like a Montana cafe are experiencing significant increases in their food costs, which is translating to higher prices for consumers and a strain on household budgets.
  • πŸ‘΅πŸ‘΄ **Socioeconomic Divide**: There is a growing divide where the wealthy are becoming wealthier, while the rest of the population is facing escalating costs for everyday goods and services.
  • 🚫 **Shrinkflation Accusations**: The term 'shrinkflation' is used to describe the practice of reducing product sizes while maintaining the same price, which is seen as a way for companies to hide inflationary costs.
  • πŸ€” **Public Perception vs. Rhetoric**: There is a noted gap between the public's perception of economic hardships and the rhetoric of political figures and media personalities who downplay these concerns.

Q & A

  • What is the main concern regarding food prices in the United States as discussed in the transcript?

    -The main concern is that food prices are expected to nearly double by 2025, with some items like meat potentially seeing even higher increases due to factors such as farm and meat processing plant destruction, and the declining value of the US dollar.

  • What has been the impact of Biden's administration on food prices since he came to office?

    -Since Biden came to office, food prices have increased by over 30%, which is a significant rise that has affected consumers across the country.

  • What is the Consumer Price Index (CPI) and how does it relate to the discussion on food prices?

    -The Consumer Price Index (CPI) measures the average change in prices paid by urban consumers for a market basket of consumer goods and services. In the transcript, it is mentioned that the CPI index, which studies over 880,000 products, shows that prices across all categories are up by 30% on average, indicating a significant inflation.

  • How did the host of Good Morning Britain confront Laura Trot about her statement on food prices?

    -The host of Good Morning Britain caught Laura Trot, a British politician, in a lie when she claimed that food prices have come down and people have more money in their wallets. The host clarified that while the rate of price increases might be slowing, prices are still going up, not down.

  • What is the significance of the chart showing the percentage of different demographics concerned about inflation?

    -The chart is significant because it illustrates that inflation is a top concern across all demographics in the United States, highlighting the widespread impact of rising prices on the population.

  • What is the term 'shrinkflation' as mentioned in the transcript and what does it imply?

    -Shrinkflation refers to the practice where companies reduce the size of a product while keeping the price the same or only slightly reducing it, effectively making consumers pay more for less. In the transcript, it is used to describe a tactic some companies are using to cope with inflation without drastically raising prices.

  • Why is the issue of inflation particularly concerning for young people aged 18 to 29?

    -Inflation is particularly concerning for young people aged 18 to 29 because they are often starting their careers, establishing households, and dealing with student loans. High inflation erodes their purchasing power, making it harder for them to afford basic necessities and save money.

  • What is the implication of the statement that food companies are doing a 'favor' by hiding the inflation tax through shrinkflation?

    -The implication is that by reducing the size of products rather than significantly increasing their prices, food companies are softening the blow of inflation for consumers. However, this also suggests that more transparent price increases could lead to even greater unpopularity for the current administration.

  • How does the transcript suggest that the Biden administration is addressing the issue of inflation?

    -The transcript suggests that the Biden administration is attempting to address inflation through messaging that emphasizes efforts to combat inflation and by calling out companies for practices like shrinkflation. However, it also criticizes the administration for not taking more direct action to prevent the rise in food and other essential goods prices.

  • What is the role of the US dollar's declining value in the rise of food prices?

    -The declining value of the US dollar contributes to the rise in food prices by making imports more expensive and reducing the purchasing power of consumers. This can lead to higher costs for food items, especially those that are not produced domestically.

  • How does the transcript characterize the response of some political figures and media personalities to the concerns about inflation?

    -The transcript characterizes the response of some political figures and media personalities as dismissive and out of touch with the realities faced by ordinary Americans. It suggests that these individuals are downplaying the impact of inflation and attributing concerns to factors like 'Putin propaganda' rather than acknowledging the economic challenges many people are experiencing.



πŸ“ˆ Investing in Food as Inflation Rises

The first paragraph discusses the idea of investing in food as a commodity, considering the potential for prices to double in the near future. It highlights the current trend of rising food prices, especially in the United States, where there has been a reported increase of over 30% since Biden took office. The speaker cites the destruction of farms and meat processing plants, as well as the declining value of the US dollar, as factors contributing to this inflation. The paragraph also includes a discussion about the discrepancy between official statements on inflation rates and the actual experience of consumers, as illustrated by an exchange on 'Good Morning Britain' where a politician's claim about falling food prices is challenged.


πŸ“Š Inflation and the Impact on American Voters

The second paragraph focuses on the political implications of inflation, particularly among younger demographics. It presents data showing that a significant percentage of voters across various groups are concerned about inflation. The speaker criticizes the Biden administration's messaging on the economy and inflation, suggesting that the high levels of concern among the public are not being adequately addressed. The paragraph also touches on other issues that Democrats are said to prioritize, such as women's reproductive rights and climate change, with the speaker expressing skepticism about the sincerity of these concerns.


πŸ›οΈ Shrinkflation and the Biden Administration's Response

The third paragraph discusses the phenomenon of 'shrinkflation,' where product sizes are reduced while prices remain the same, effectively increasing the cost to consumers. The speaker criticizes President Biden's acknowledgment of this issue in a Super Bowl advertisement, suggesting that the administration is attempting to shift blame to companies rather than addressing the underlying economic policies that have led to inflation. The paragraph also includes commentary from financial analysts who argue that the actual reasons for price increases are more complex and not solely due to corporate greed or 'shrinkflation.'


πŸ’Έ Economic Disparity and the 'Two Economies' Narrative

The final paragraph addresses the perceived disconnect between the experiences of wealthy individuals and the general population in the context of the economy. The speaker argues that while some may claim the economy is stronger than ever, many Americans are struggling with the rising costs of everyday items. The paragraph includes criticism of certain media figures and political commentators who are accused of being out of touch with the realities faced by the public. It concludes with a reference to a satirical scene from the television show '30 Rock,' drawing a parallel between the fictional news anchor's role and the expectations placed on media personalities in real life.



πŸ’‘Food Prices

Food prices refer to the cost of purchasing food items. In the video, it is suggested that food prices are expected to rise significantly in the near future, potentially doubling by 2025. This is a central theme as it impacts everyone and is a major concern for the average American household.


Inflation is the rate at which the general level of prices for goods and services is rising, and subsequently, the purchasing power of currency is falling. The video discusses how inflation is a pressing issue, particularly for younger demographics, and is causing food and other essential items to become more expensive.


Shrinkflation is a situation where manufacturers reduce the size of a product while keeping the price the same or only slightly altering it, effectively increasing the unit price. The video mentions this phenomenon as a tactic some companies are using, which is indirectly related to the overarching issue of inflation.

πŸ’‘CPI Index

The Consumer Price Index (CPI) measures the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. In the context of the video, it is highlighted that the CPI index is showing an increase of 30% on average across all categories, indicating a significant rise in the cost of living.

πŸ’‘Meat Processing Plants

Meat processing plants are facilities where meat is prepared for the market. The video script mentions that these plants are being destroyed, which is contributing to the rise in meat prices and, by extension, overall food costs.

πŸ’‘US Dollar Decline

The decline of the US dollar refers to the currency's decreasing value in relation to other currencies or commodities. The video suggests that the weakening of the US dollar is a factor contributing to the increase in food prices.

πŸ’‘Investing in Food

Investing in food in this context means purchasing non-perishable food items in anticipation of their value increasing over time. The video suggests this as a potential strategy for individuals to hedge against inflation by buying food at current prices before they rise.

πŸ’‘Real Wages

Real wages are the wages of employees after adjustments have been made for inflation. The video discusses how, despite claims of rising real wages, people are still feeling the pinch of increased living costs, including food prices.

πŸ’‘Cognitive Dissonance

Cognitive dissonance is the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values. The video uses this term to describe the situation where some individuals may be experiencing the effects of inflation but are choosing to ignore these personal experiences due to their political ideology.


The economy encompasses the economic systems of a country or region, including production, distribution, and consumption of goods and services. The video emphasizes that the economy, particularly as it relates to inflation and food prices, is the top concern for a significant portion of the population.

πŸ’‘Putin Propaganda

The term 'Putin propaganda' in the video is used to accuse those who are critical of current economic conditions of spreading disinformation supposedly influenced by Russian propaganda. It's a defensive term used to discredit those who express concern about the economy and inflation.


Discussion on the potential for doubling food prices by 2025 and the suggestion to invest in food as a valuable asset.

Analysis of the impact of the Biden administration on food price increases, stating a 30% rise since taking office.

Coverage of a British politician misleadingly claiming on television that food prices have decreased.

Explanation of the confusing nature of inflation rates versus the actual increase in prices.

Details on the economic priorities of different demographic groups in the U.S., emphasizing the universal concern about inflation.

Mention of the cognitive dissonance among some political supporters regarding inflation.

Satirical commentary on the handling of economic issues and inflation by media and politicians.

Highlighting the struggles of a Montana cafe owner with a 175% increase in food costs.

President Biden's focus on 'shrinkflation' as a tactic used by companies to mask price increases.

Critique of the effectiveness of governmental and monetary policies on handling inflation.

Discussion of the disparity in the perception of inflation between political affiliations.

Insight into the manipulation of economic data and its impact on public perception.

Description of a controversial advertisement in California related to reproductive rights and political fear-mongering.

Examination of the political narratives surrounding women's reproductive rights and their implications on voter ideology.

Review of the public's frustration with rising living costs and the political responses to these concerns.