redesigning famous logos

Picsart
6 May 202410:24

TLDRIn this entertaining video from the Pixart YouTube channel, Olivia and Mati embark on a creative challenge to redesign famous brand logos using only Pixar tools. The brands selected for the redesign are Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixart itself. The rules are straightforward: each participant must use at least one Pixar tool and has until Tuesday to finalize their logo designs. The audience will vote for the winner on Pixart's official Instagram via IG stories. The judging criteria are based on creativity and originality. Throughout the video, the hosts share their thought processes, inspirations, and the steps they took to reimagine the logos, resulting in a playful and engaging summary of their design journey.

Takeaways

  • 🎨 Olivia and Mati are redesigning famous brand logos using Pixar tools for a YouTube challenge.
  • 📅 The challenge has a deadline until Tuesday for conceptualizing and editing the logos.
  • 📊 The judging criteria will be based on creativity and originality.
  • 🏆 The audience will decide the winner through voting on Pixar's official Instagram stories.
  • 🔍 Olivia researched 818 Tequila and decided to incorporate Mexican tile aesthetics into the logo design.
  • 🌟 Mati used a neon concept for the Ryion A logo, inspired by the brand's fun nature.
  • 😹 For Amazon, both Olivia and Mati kept the iconic color palette and font but introduced new elements to represent fast delivery and the Amazon River.
  • ☕ Chamberlain Coffee's logo was redesigned to include the brand's mascots around the text for a more poster-like logo.
  • 🖌️ The Pixart logo was reimagined with the 'I' as a paintbrush and the 'A' as a palette to emphasize the art aspect.
  • 📈 Both participants used AI image generation to help visualize their logo concepts before finalizing the designs.
  • 🎉 The final logos were reviewed, and both Olivia and Mati appreciated each other's creativity and design choices.

Q & A

  • What is the main challenge presented in the video?

    -The main challenge is to redesign famous brand logos using Pixar tools, with the brands featured being Amazon, Ryan Air, Chamberlain coffee, 818 Tequila, and Pixart.

  • What are the rules for the logo redesign challenge?

    -Each participant has to use at least one Pixar tool and has until Tuesday to conceptualize and edit their final versions of the logo. The winner will be decided by the audience via Pixart's official Instagram on IG stories.

  • What is the judging criteria for the logo redesign challenge?

    -The judging criteria will be purely based on creativity and originality.

  • What cultural elements does Olivia consider incorporating into the 818 Tequila logo?

    -Olivia considers incorporating Mexican culture, specifically Mexican tiles, into the 818 Tequila logo.

  • What is the inspiration behind the new design for Ryan Air?

    -The inspiration behind the new design for Ryan Air is a playful take on the name, with a mock image of a truck with limes, a tequila bottle, and neon colors to fit the brand.

  • Why does the participant feel that the Amazon logo is iconic?

    -The participant feels that the Amazon logo is iconic because even without knowing what Amazon is, people would guess the company based on the combination of the logo's colors and design.

  • What changes does the participant make to the Amazon logo?

    -The participant removes the 'm' and the arrow from the Amazon logo, adds lines to imply fast delivery, and incorporates a male icon for the letter 'M', using a bronze color scheme.

  • How does the participant approach the redesign of Chamberlain Coffee's logo?

    -The participant traces over the existing logo using the colors of the mascots, adds the mascots around the text, and uses a pencil-like brush for a more mature and elevated approach.

  • What is the participant's strategy for the Pixart logo?

    -The participant's strategy for the Pixart logo is to incorporate art elements, with the 'I' being a paintbrush and the 'A' being a palette, while keeping the iconic colors of Pixart.

  • What is the final decision on the Pixart logo?

    -The participant decides to replace a dot on the eye with a camera and fill the space for the 'A' with a representation of Lana Del Rey, which they feel represents Pixart the most.

  • How can viewers vote for their favorite logo?

    -Viewers can head over to Pixart's Instagram story to vote on their favorite logos.

  • What is the call to action for viewers of the video?

    -The call to action is for viewers to follow Pixart on Instagram, vote on their favorite logos, and watch for new videos on their YouTube channel every Monday.

Outlines

00:00

🎨 Logo Redesign Challenge Introduction

Olivia and Mati, hosts of the Pixart YouTube channel, introduce a new challenge where they will redesign famous brand logos using Pixar tools. The brands to be redesigned include Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixar itself. The rules are simple: they must use at least one Pixar tool and have until Tuesday to finalize their designs. The audience will vote for the winner on Pixar's official Instagram through IG stories. The judging criteria will focus on creativity and originality. The hosts express excitement about the challenge and acknowledge the difficulty of creating logos from scratch.

05:02

🚀 Creative Process and Logo Conceptualization

The video script details the creative process and conceptualization of redesigned logos for various brands. For 818 Tequila, the host is inspired by Mexican culture and tiles, opting for a simple design with organic shapes and specific color choices. The Amazon logo redesign is approached with caution due to its iconic status, and the host decides to maintain the original color palette and font. For Ryan Air, a playful approach is taken, using the Pixar default font and incorporating elements like angel wings and clouds. Chamberlain Coffee's logo is redesigned with a focus on the brand's mascots, using a pencil-like brush to trace over the original logo. The Pixar logo redesign involves turning the 'i' into a paintbrush and the 'a' into a palette, maintaining the iconic colors of the brand. The process is iterative, with the hosts experimenting with different ideas and refining their designs.

10:04

📊 Voting and Conclusion

The hosts wrap up the video by expressing their excitement about the redesigned logos and the fun they had during the challenge. They encourage viewers to head over to Pixar's Instagram story to vote for their favorite logo and to follow the channel for future challenges. The video concludes with a reminder that new videos are uploaded every Monday on their YouTube channel and a light-hearted suggestion to start a marketing firm based on their experience with the logo redesign challenge.

Mindmap

Keywords

💡Redesign

Redesign refers to the process of reimagining and recreating the design of something, such as a logo, to make it more appealing, modern, or to better represent the brand. In the video, the main theme revolves around redesigning famous brand logos using Pixar tools, which is central to the content and purpose of the video.

💡Pixart Tools

Pixart Tools are the digital creative tools used in the video to redesign the logos. They likely refer to graphic design software or applications that enable the creation and manipulation of visual elements. The use of these tools is essential to the video's challenge, as they are the means by which the participants create their new logo designs.

💡Iconic Pop Culture Photos

Iconic Pop Culture Photos are well-recognized images that have become symbolic or representative of popular culture. In the context of the video, the hosts mention a previous challenge where they recreated such photos, indicating a connection to their current project of redesigning logos, which are also often iconic symbols.

💡Brand Logos

Brand Logos are visual symbols or icons that represent a company or brand. They are a key part of corporate identity and are used to create brand recognition. In the video, the hosts aim to redesign several famous brand logos, which is the main task and focus of their challenge.

💡Creativity and Originality

Creativity and Originality are the criteria by which the redesigned logos will be judged. Creativity refers to the use of imagination or original ideas to create something, while originality implies that the work is not derivative but rather unique and novel. These concepts are central to the video's premise, as the hosts are encouraged to think outside the box when redesigning the logos.

💡Mexican Culture

Mexican Culture is referenced in the context of redesigning the 818 Tequila logo. The host researches the brand and decides to incorporate elements of Mexican culture, such as Mexican tiles, into the new logo design. This shows an effort to connect the brand's identity with its cultural roots.

💡Neon

Neon, in the video, refers to the bright and vibrant colors often associated with neon lights. The host chooses a neon color scheme for the Ryan Air logo to give it a fun and modern look, which is in line with the brand's playful nature.

💡AI Image Generation

AI Image Generation is a process where artificial intelligence is used to create or modify images. In the video, the host uses AI to generate a mock image of a truck with limes and a tequila bottle to help visualize the new logo design for 818 Tequila. This technique is part of the creative process for the logo redesign.

💡Typography

Typography is the art and technique of arranging type to make written language legible and appealing when displayed. In the video, the hosts discuss using specific fonts, such as 'Aravo Black' for the Ryan A logo, to maintain the brand's identity while adding a fun twist.

💡Corporate Identity

Corporate Identity refers to the overall image and characteristics of a company as perceived by the public. This includes the logo, which is a critical component. The video's challenge of redesigning logos is all about enhancing or updating the corporate identity of the featured brands.

💡Instagram Voting

Instagram Voting is a method of audience participation where viewers can vote on their favorite designs through Instagram Stories. This interactive element is used in the video to engage the audience and determine the winner of the logo redesign challenge.

Highlights

Olivia and Mati are redesigning famous brand logos using Pixar tools for a YouTube challenge.

The brands featured are Amazon, Ryanair, Air Chamberlain coffee, 818, and Pixart.

The challenge rules require using at least one Pixar tool and conceptualizing the logos until Tuesday.

The audience will decide the winner via Pixart's official Instagram stories.

Judging criteria will be based on creativity and originality.

Matí plans to use Mexican tile aesthetics for the 818 tequila logo redesign.

Olivia uses an AI image generator to envision the new Ryanair logo with a neon theme.

The original Ryanair logo is in the Aravo Black font, which is also Pixar's default font.

For Amazon, Olivia removes the 'm' and 'arrow' from the logo to imply fast delivery.

Matí's Amazon logo redesign is inspired by the Amazon River, using water-like colors.

Air Chamberlain coffee's logo is redesigned with a focus on the brand's mascots.

Matí's approach to the Pixart logo involves turning the 'I' into a paintbrush and the 'A' into a palette.

Olivia's Pixart logo redesign replaces the dot on the 'i' with a camera and fills the 'a' with Lana Del Rey.

The final logos are reviewed and discussed for their creativity and adherence to the brand identities.

The video ends with a call to action for viewers to vote on their favorite logos on Pixart's Instagram story.

Olivia and Matí suggest starting a marketing firm based on the success of their logo redesign challenge.

New videos are uploaded to their YouTube channel every Monday, encouraging viewers to follow for updates.

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